5. CASE STUDIES 5
CREATIVE
We are passionate about our creative services. Dynamic, eye catching content is essential
whether you want to increase sales, communicate messages or give a modern, stylish
image of your brand.
Our range of creative services range from graphic design, through to fully integrated
content support services that include all your digital media.
SOFTWARE
We are resellers of world leading digital signage software that provide centralised content
management and scheduling tools. It’s possible to run a complex multi-site, multi- device
global network from one single content manager.
Where bespoke solutions are required, we write additional code that integrates with data
feeds and existing programs.
HARDWARE
Having strong relationships with a very wide range of manufacturers, we pride ourselves
on sourcing and recommending the best products. From digital screens to projection and
tablets, we can find the right solution for you.
Our reseller agreements also mean that you have the benefit of gaining the most
competitive prices possible in the marketplace.
INSTALLATION
Our highly skilled team of in house engineers will make it simple to install your new
equipment. We appreciate that we are often working in your work environment so we
carefully hide cables and can work outside of working hours.
Our technical team often works with architects in the planning and build phases to ensure
a seamless finish.
SUPPORT
Our comprehensive support agreements are incredibly versatile, providing peace of
mind in the event of a problem. Most of our systems can be remotely monitored by us,
identifying and fixing issues before you are even aware.
In the even of a system failure, we have a dedicated support desk providing you with
specialist technical advice. If required, we will send an engineer to your site to resolve
the issue.
WE PUT
SOLUTIONS TOGETHER
6. BEYOND DIGITAL SOLUTIONS6
CASE STUDY
CLEVELAND POTASH UK
INDUSTRIES:
Corporate
PRODUCT:
46” Interactive
Touch Screens
INTRODUCTION:
Cleveland Potash is a mining company, owned by Israeli based
ICL Fertilisers. Given the importance of health and safety in their
workplace, the initial requirement was for a digital communication
solution that would enable the company to display up to date policy
information to employees on a constant basis. The interactive sign
includes all management rules and policies and was strongly promoted
by the HR team.
As the sign build developed, the importance of displaying key
performance indicators became a central requirement, such as how
much product was mined in previous days and how much was shipped
from the Tees Dock base. Although critical to the performance of the
business, this up to date key information was previously not displayed
automatically and openly. Both the attract loop and the central page of
the sign display actual figures against target using a feed of data from a
central company database.
Other content includes ‘instant messaging’ using the dedicated text
area on the main page, live weather updates and unique pages for each
building.
Cleveland Potash chose to install an estate of 46” interactive digital
screens in various locations around their site, including the mine,
port and management areas. All of the concept, graphic design, user
interface of the site and functionality/user interface was designed by
Beyond Digital.
FUNCTIONALITY:
– Interactive
– Software Platform – Four Winds Interactive
– Corporate Communications
– Live 3 Day Weather Feed
– Training Documentation
– Company Policies
– Management Rules
– Health & Safety Instructions
– Job Vacancies
– KPI Integration
– Site Map
8. BEYOND DIGITAL SOLUTIONS8
USER INTERFACE
Multiple regions of live data and interactive buttons, Including live weather feed, and
wayfinding map of site.
LIVE PRODUCTION
Live production statistics and performance reports from 5 sites including satellite office at Tees
Dock over 10 miles away.
9. CASE STUDIES 9
LIVE PRODUCTION
Management rules and policies for employees to access at any time on-site.
10. BEYOND DIGITAL SOLUTIONS10
CASE STUDY
EXPERIAN UK
INDUSTRIES:
Corporate
PRODUCT:
2x2 Passive
Video Wall
INTRODUCTION:
Experian’s requirement was to work with their team of architects to
design a feature video wall in the reception of a prestigious office
building. The content for the video wall is split into four regions,
reflecting their vibrant and fast paced brand.
BBC news plays continually in one corner, with Experian TV playing
content in the opposite corner. A live data feeds constantly displays
the Experian share price, as well as weather and time in several capital
cities.
The reception team were also keen to include a welcome message for
all visitors to the building. They update a simple spreadsheet with the
names and times of visitors to provide a personal touch.
FUNCTIONALITY:
– Passive
– Software Platform – Four Winds Interactive
– Reception
– Corporate Communications
– Information Point
– Visitor Welcome
– Live Data Feed
– Live Stock Market & Shares Feed
– Live News Channel Feed
– Videos
13. CASE STUDIES 13
WELCOME
Meeting times and details.
GLOBAL WEATHER & SHARES DATA
Multi-zoned weather and live data of stock exchange.
14. BEYOND DIGITAL SOLUTIONS14
CASE STUDY
FORTNUM & MASON UK
INDUSTRIES:
Retail
PRODUCT:
23” Interactive
Touch Screens
INTRODUCTION:
Fortnum and Mason wanted to provide their customers with easy
access to their vast range of information about tea and its history.
They wanted to protect their traditional image but also show that
they were embracing new technology.
We developed a digital solution that incorporates 23” interactive
screens within a specially designed ‘tea table’. Sales advisors
encourage use of the screens whilst discussing the heritage of the
brand.
Fortnum and Mason also wanted to find a way to subtly cross sell
afternoon tea to customers. The screens are used to encourage
them to sample the product range over afternoon tea in a specialist tea
room in the building.
FUNCTIONALITY:
– Interactive
– Software Platform – Four Winds Interactive
– Point of Sale
– Product Information
– Furniture Integration
– Public Facing
16. BEYOND DIGITAL SOLUTIONS16
USER INTERFACE
Multiple regions of live data and interactive buttons, including targeted promotional
advertising.
Touch to
fi
nd out mo
re
PRODUCTS
Targeted promotions of specific products at set intervals or scheduled times
and dates.
17. CASE STUDIES 17
UPSELLING
Encourage customers to experience afternnon tea within the department store.
CONTACT
Contact details available to download via QR code via smart phones.
18. BEYOND DIGITAL SOLUTIONS18
CASE STUDY
MARRIOTT COURTYARDUSA
INDUSTRIES:
Hotel
Hospitality
PRODUCT:
42” Interactive
Touch Screens
INTRODUCTION:
The Marriott ‘Go Board’ is a virtual concierge system installed in
thousands of Marriott Courtyards around the world. Marriott Courtyard
is their budget range of hotels where there is no resident concierge
and reception staff are limited. The locations are often at airports or on
the side of motorways, where guests are often travelling and arrive at
any time of the day.
The principle behind the Go Board is to provide a huge range of instant
information to guests, effectively replacing the concierge service at a
more affordable rate. Most of the information displayed uses live data
feeds such as flight boards, news and weather. There is also a local map
where guests can access directions to a range of local services. The
map plots the route and a QR code can be downloaded to make this
information mobile.
The sign also includes a disability button that when pressed, allows the
full sign to be controlled at the base of the sign. This is an important
function of publicly accessible signs.
FUNCTIONALITY & UI:
– Interactive
– Software Platform – Four Winds Interactive
– Reception
– Virtual Concierge
– Information Point
– Disability Integration
– Live Data Feed
– Location Wayfinding
20. BEYOND DIGITAL SOLUTIONS20
CASE STUDY
MERCEDES-BENZ PROJECTION
INDUSTRIES:
Automotive
INTRODUCTION:
Mercedes-Benz wanted to communicate with customers outside of
showroom opening hours. These customers are attracted by Used
Approved cars displayed on the forecourt, but could not gain the
information required without sales assistance. The objectives of the
solution were to;
– Increase sales opportunities
– Provide showroom information
– Promote car of the week
– Advertise current offers, nationally and locally
– Enable customers to search for approved used cars
Mercedes-Benz wanted a cost effective solution with all hardware
installed internally avoiding planning permission and security issues.
To meet this brief we installed an interactive projection system in
a highly visible location. A large vinyl surround covered the interior
and exterior glass and an area (equivalent to a 42” screen) was cut out.
A specialist interactive projection film was applied to the gap, turning
the glass into an interactive solution from the building exterior.
The content included a bright ‘attract loop’ that rotated between
animations of the interactive content experience, (highlighting system
features and usability), and current offers.
The graphic design included areas of animation and four ‘interactive
buttons’ that provided information on the showroom, the dealer, staff
profiles, opening hours and offers. To make it easy to update, we
provided a simple means of updating car of the week by integrating
data from a template on a local network drive. Approved used car
searches were possible using a web feed.
The system was used on average 230 times per month.
PRODUCT:
42” Interactive
window film
& projection
solution
FUNCTIONALITY:
– Interactive
– Software Platform – Four Winds Interactive
– Welcome Messaging
– Product Information
– Data Integration
– Web Integration
22. BEYOND DIGITAL SOLUTIONS22
HOME PAGE
Four large interactive buttons offer users information about the showroom, latest offers
and car searches.
BESPOKE MAPS
Contact details for all local showrooms.
HOME PAGE IMAGE
23. CASE STUDIES 23
LIVE DATA FEED
Product information about specific products and promoted cars.
INSITU
Bright projection draws attention to the showroom outside of opening hours.
24. BEYOND DIGITAL SOLUTIONS24
CASE STUDY
POKERSTARS & FULL TILT
INDUSTRIES:
Corporate
PRODUCT:
42” Interactive
Touch Screens
INTRODUCTION:
PokerStars is the largest online poker card room company in the world
with over 50 million registered players. PokerStars employs over 2,000
members of staff in offices in the Isle of Man, Costa Rica, Sydney and
London.
PokerStars traditionally communicated with its employees using a
monthly e-magazine and intranet site. Its challenge was how to best
communicatethe vast amount of daily information relating to:
– Employee rewards
– Policy changes
– Management information
– Training courses
– Live performance information
It was also looking for a flexible and future-proofed solution that would
enable communication with different audiences as required. This was
initially envisaged to extend to visiting customers and VIP’s.
FUNCTIONALITY:
Under the advice and full consultation of Beyond Digital, PokerStars
invested in a centrally managed content solution, with full creative
services and a network of 46” commercial TV screens. The screens
were installed in carefully selected locations recommended by Beyond
Digital to ensure maximum impact for both employees and visitors
alike. To minimise disruption, the system was installed over a weekend
out of normal office hours.
Poker Stars required a content system that could be installed onto
a secure and complex IT network. It was also essential that content
could be published onto any screen in any office location globally.
The content requirement was diverse and includes;
– Live tournament information
– News
– Weather alerts
– TV campaigns
– Employee communications
– Benefits
25. CASE STUDIES 25
PROVEN EFFECTIVENESS OF EMPLOYEE COMMUNICATIONS
The new digital communication system was initially deployed at the Head Office in the Isle
of Man. In order to justify further expansion, the system needed to prove its effectiveness
and commercial benefit. The challenge was to find a tangible metric to use as a basis of
measurement of corporate messaging.
THE METRIC – EMPLOYEE REWARDS
PokerStars runs a rewards portal for its employees which offers discounts in third party
retail outlets. Uptake of these offers was selected as the most effective way to measure
the effectiveness.
THE TESTS
Over a period of three months, PokerStars used the digital screens in the Isle of Man to
display weekly offers to raise awareness of the rewards portal. Two tests were carried out
to compare;
1) Uptake vs London, (where no digital screens were installed)
2) Uptake vs previous months in the Isle of Man, (before digital screens were installed)
26. BEYOND DIGITAL SOLUTIONS26
THE RESULTS
60,000
40,000
20,000
0
RewardUptake(£)
Previous Year
(No Digital
Screens)
Current Year
(With Digital
Screens)
£42,695
ISLE OF MAN
Employee rewards increased
by 34% following the installation of
digital screens.
£57,339
60,000
40,000
20,000
0
RewardUptake(£)
Previous
3 Months
Subsequent
3 Months
£47,615
ISLE OF MAN
Employee rewards increased by 20%
following the installation of digital
screens.
£57,339
60,000
40,000
20,000
0
RewardUptake(£)
Previous Year
(No Digital
Screens)
Current Year
(With Digital
Screens)
£35,187
LONDON
Employee reward uptake showed
only a 12% rise for the same period.
£39,634
60,000
40,000
20,000
0
RewardUptake(£)
Previous
3 Months
Subsequent
3 Months
£40,545
LONDON
Employee reward uptake showed a
2% decrease for the same period.
£39,635
TEST ONE – Year on Year Uptake
TEST TWO – 3 Month of Comparison
28. BEYOND DIGITAL SOLUTIONS28
CASE STUDY
SOUTH TYNESIDE COUNCIL
INDUSTRIES:
Local Authority
PRODUCT:
Product HTML
web interface,
42” interactive
screens and
mobile
INTRODUCTION:
South Tyneside Council commissioned a major Town Hall refurbishment
and approached us to provide a booking system for employees to
book workstations and meeting rooms. It was imperative that the Town
Hall provided an agile, technologically streamlined building where key
ratios of facilities to employees are monitored.
The booking system is available to employees as an html page and 42”
interactive screens with an optimised mobile version in development.
Key functionality includes;
– Booking tools for workstations and meeting rooms
– Booking manager to view/edit/delete bookings
– PIN access and management
– Integration with internal phone book
– Wayfinding to locate workstations, rooms and employees
– Reporting functionality from a central dashboard
– Administrative interface for overall management and customisation
To meet this brief, we developed a three-tier software solution that
integrates an SQL storage server with an XML processor. This was
integrated with digital signage software, STC data sources and secure
hosting. Key rules were determined including time periods and team
proximity.
The graphic design recognises the importance of an intuitive user
experience. The colour palette reflects the building while text is
minimised with large, clear buttons, strong branding and visually
impactful images.
A key function are inbuilt reports that aid decision making, monitoring
and measurement of building usage. A central dashboard provides
a building snapshot including key metrics such as average occupancy
by date, maximum and minimum usage and types of meeting rooms.
FUNCTIONALITY:
– Interactive
– Software Development
– Data Integration
– Wayfinding
– Dashboard
– PIN Access
29. CASE STUDIES 29
HTML
The ‘Booking Manager’ page welcomes each indiviudal user when they log in.
HOW IT WORKS
The central database means users can access the booking system using a range of
different technologies.
OPTIMISED
MOBILE
HTML / PC
DATABASE /
SOFTWARE
ADMINISTRATIVE
INTERACTIVE
SCREENS
Welcome James Peterson
Amend and manage your current bookings here
30. BEYOND DIGITAL SOLUTIONS30
May
21
09 30 11 30Start Time
Finish Time
Book a Room — Please select your search criteria:
BOOKING MANAGER
Access a range of functions including checking and editing bookings, PIN services and
frequently asked questions.
USER DIRECTORY
The system makes it easy to find contact details for other employees.
WAYFINDING
The whole building has been mapped so you can see the location of workstations,
meeting rooms and building facilities.
Name
Kelly Arrowsmith
Telephone Number
0191 775 3267
Email
kellyarrowsmith@southtyneside.co.uk
Name
Emma Smith
Telephone Number
0191 784 9881
Email
emmasmith@southtyneside.co.uk
Name
Amanda Smith
Telephone Number
0191 791 2254
Email
amandasmith@southtyneside.co.uk
A B C D E F G H I J K L M N O P Q R S
Find a Person — Please select using the keys below
MEETING
ROOM
MEETING
ROOM
H O S
O F F I C E
H O S
O F F I C E
H O S
O F F I C E
H O S
O F F I C E
H O S
O F F I C E
M E E T I N G
R O O M
H O S
O F F I C E
O F F I C E
MEETING
ROOM
MEETING
ROOM
M E E T I N G
R O O M
IFT
IF
T
IFT
O S T R O O M
ST
OOTH
IET
ROOM
C S T O M E R S E R I C E S R E C E T I O N
G F R
R
31. CASE STUDIES 31
Meeting Rooms
Record ID
000000012
Name
Quiet 1 (Blue)
Type
Quiet Room
Capacity
3
000000008 Quiet 1 (Pink) Quiet Room 3
000000010 Room 1 (Blue) Meeting Room 12
000000001 Room 2 (Blue) Meeting Room 8
000000006 Room 1 (Yellow) Meeting Room 12
ADMINISTRATIVE
Administrative rights are given to senior users who can manage the system, access
reports and change user rights.
REPORTING
Access a central dashboard to view building usage including a range of reports that help
with building management and rationalisation decisions.
LEVEL 3 LEVEL 4LEVEL 1 LEVEL 2
8 : 10
CURRENT USAGE
60% 20%85% 15%
32. BEYOND DIGITAL SOLUTIONS32
CASE STUDY
SWISSPORT UK
INDUSTRIES:
Aviation
PRODUCT:
42” Interactive
Touch Screens
INTRODUCTION:
Swissport communicated with their employees using traditional cork
notice boards and management announcements. With increasing
health and safety legislation and unionisation, there was an increasing
need to formalise communication and prove that updates and policies
were received by employees.
Swissport had developed an internal ‘Read and Sign’ system to provide
formal documentation but needed to display this content as widely as
possible.
As well as displaying ‘Read and Sign’ content, the digital screens also
incorporate a wide range of content including a library of company
documents, videos and corporate assets. Live feeds display weather,
wind speed, wind direction and visibility.
Recognising the busy environment of the airport, Beyond Digital
have designed animated content for the attract loop and main page
of the sign to engage attention. In order to discuss health and safety
incidents, an interactive map of the airport site has been specifically
drawn to show the location and implication of incidents.
FUNCTIONALITY:
– Interactive
– Software Platform – Four Winds Interactive
– Corporate Communications
– Live 3 Day Weather Feed
– Live Wind Direction & Speed
– Training Documentation
– Incident Reports
– Management Rules
– Health & Safety Instructions
– Videos
– Airport Runway/Baggage Area Map
– Solution Branding
35. CASE STUDIES 35
DOCUMENTATION
Archive of health & safety documentation and training manuals.
WEATHER FEED
Live weather feed showing 3 day forecast and further details including wind speed, direction
and visibility.
36. BEYOND DIGITAL SOLUTIONS36
WE ARE
BEYOND DIGITAL SOLUTIONS
Beyond Digital Solutions specialises in providing digital communication systems for
companies wishing to communicate in a dynamic and innovative way with their audience.
We have installed over 1000 deployments across the UK in various sectors and have two
offices in the UK with a team of over 20 people. We have vast experience in deploying
multi-site, multi-channel and multi-device deployments.
Every customer is unique and wants to achieve specific aims. Every building or site is
also different. We offer a comprehensive solution starting with a site survey, through to
installation, hardware provision, bespoke creative and content design, software, training
and ongoing maintenance and support. We will tailor a solution to fit your needs. This can
range from a single site to a complex multi-site, multi-device, multi-channel network.
As digital communication solution integrators, we are able to provide a range of diverse
solutions and products that will suit the needs of our customers. We have strong
relationships with a very wide range of underlying manufacturers and pride ourselves
on sourcing and recommending the best products that fulfil the need. Our reseller
agreements also mean that you have the benefit of gaining the most competitive prices
possible in the marketplace.
We are also passionate about our creative content services. No matter how good the
underlying software, dynamic, eye catching content is essential whether you want to
increase sales, communicate messages or give a modern, stylish image of your brand.
Our range of content services are tailored to your needs and range from simple technical
support, through to a fully integrated content support service with a dedicated creative
account manager. This service helps you to manage and schedule your system, change
and create new templates and provide specialist creative advice with regard to the digital
medium you have purchased.
Our comprehensive service level agreements are also incredibly versatile and give you
the confidence and peace of mind that that your system is fully supported. Most of our
systems can be remotely monitored by us, identifying and fixing most issues before
you know there is a problem. In the event of a system failure or power outage, we have
a dedicated support desk telephone number you can call and gain specialist technical
advice. Our technical teams can remotely access your system and if necessary, an
engineer will be despatched to your site to resolve the problem.
We are specialists in our field.
37. CASE STUDIES 37
HOW TO FIND US
Unit 4. The Bulrushes. Woodstock Way. Boldon Business Park. NE35 9PF
