1. Adaeze Ndakoji
Horror questionnaire analysis
I gave 50 people my questionnaire to fill out.
The first question on my
questionnaire asked the respondent’s What Age Group Do you Belong To?
age. Half of them were 16 to 20 years
old. As this age group was my target 11yrs-
audience I gave more of them my 21+yrs 15yrs
26% 24%
questionnaires to fill out as my trailer
16yrs-
would be aimed at them. Their ideas 20yrs
and preferences would be the most 50%
useful and I could base my trailer
around them.
100% of the people I asked answered that they enjoyed horror movies therefore all their
answers were useful and valid.
Do you enjoy Horror Movies ?
50
40
30
Series1
20
10
0
Yes No
What horror subgenre do you prefer?
Vampire The majority of my respondents chose
supernatural as their preferred sub-genre. This
Zombie contributed to us choosing to make a
Sci-Fi Series1 supernatural trailer because it was the most
popular and also supernatural horrors are quite
Slasher on trend at the moment.
0 10 20 30
Out of the 21 people who chose supernatural
genre as their favourite, 17 of those people

2. Adaeze Ndakoji
chose paranormal activity as their favourite film. The rest chose the Blair witch project. I
believe that because most of my respondents were young teenagers they could relate
more to a movie like paranormal activity, out of all the supernatural movies. The use of
the hand held footage is also relevant to young people also who are interested in
technology and also older young people who came from the video age. That is also why
we chose to shoot some of our film with hand held footage.
The least favoured horror film was the Saw movies. The reasons some people gave is that
the movies were just all pure gore and had no story to it which decreased the scare factor.
Also people wrote that the fact that the franchise had been drawn out for so long that
they were no longer scary and became predictable.
Out of my 50 respondents 36 of
Do you prefer a girl or boy to be the lead
them chose a girl as their
character ?
preferred choice in a horror
movie. With the results from this
question and the fact that girls as
lead characters in horror movies is Girl
iconography we decided to use a Boy
girl as out lead for the trailer. Not
only that, but we chose to have
the majority of the characters in
the trailer to be girls.
The four
most
popular
villains
chosen
were
Freddy
Kruger,
Jason,
Michael Myers and the demon from paranormal activity. The top three villains were from
slasher movies; this is because they were the central characters in the movies. One of the

3. Adaeze Ndakoji
main reasons audiences go to see slasher movies is because of the villain. However the
demon in paranormal activity was the least popular. I think this is because people don’t
watch supernatural movies to see a demon or spirit, they go to see the effects and horror
that the demon or spirit causes. This made me come to the conclusion that the demon
does not have to be seen in out trailer as it is not that important. Also the fact that you
cannot see the villain does make it scarier in some cases, because what the imagination
creates is much more terrifying that what we can ever put in to film.
Most of the respondents chose to
see the villain survive rather than
die. This favoured our trailer
because the villain could not be
seen, so we would not be able to
show it dying. I believed that
respondents preferred this
because it indicated that the story
was not over and the villain could
come back. If a horror movie ends
to happily then it can absolve all
the horror and terror you once
felt. A good horror movie should still be able to scare you long after you have watched it.
Darkness, Big house, teenagers,
and isolation were the four
most popular conventions
chosen by my respondents.
Therefore I tried to incorporate
all these elements into out
trailer. All of our characters are
teenagers in an isolated
deserted big school at night. We
really listened to what our
target audience wanted to
make sure we got the best
trailer possible.

4. Adaeze Ndakoji
99% of the respondents preferred the trailer to leave them guessing, so we decided to not
give a lot away in our trailer. However we didn’t want the audience to feel clueless about
what was going on so we still made sure we told a story.