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Supply Side Platform “AdStir”

Copyright © UNITED, Inc. All Rights Reserved.

1
Variation of our Ads
You can display these AD types

Standard Banner

300x250

320x100
320x50

How to integrate
APP
- SDK
- JavaScript ad tag
WEB SITE
-JavaScript ad tag
We have also ads for outside Japan

Icon AD

Interstitial AD (only for App)

Do you close App?

300x250

YES

Copyright © UNITED, Inc. All Rights Reserved.

NO

2
Summary of AdStir

SSP(Yield optimize)function
RTB(CPM type ads - Real Time Bidding)
AdStir CPC
(Automatic optimization system for CPC ad-networks)

Icon AD

Interstitial AD(Full screen ads)
Copyright © UNITED, Inc. All Rights Reserved.

3
SSP(Yield optimize) function

Copyright © UNITED, Inc. All Rights Reserved.

4
RTB(Real Time Bidding)

DSP_A

Win best bid
price ad
Display best
bid price ad on
your media

page/ad
request

Sending
bidding data

DSP_B

DSP_C

SSP

DSP_D
Sending ad
request each
your imps

Bidding to DSPs
each your imps

Copyright © UNITED, Inc. All Rights Reserved.

DSP_E

5
An example of improvement ad profits
・10,000,000imps/month
・CPM of ad-networks : 0.3USD
・RTB win rate : 40%
・CPM of RTB : 0.45USD

40,000,000imps

Profits : $1,800

CPM
$0.45

RTB
CPM
$0.3

Profits : $3,000

Profits : $2,000

CPC ad-networks

AdStir CPC

10,000,000imps

6,000,000imps

To combine RTB & CPC ad-networks(AdStir CPC),
Your profits can be maximize
Copyright © UNITED, Inc. All Rights Reserved.

6
Real Time Bidding
Connected

Connected

Connected

[DSP 接続状況]
-Connected with

7

DSPs

We are a leading SSP
at Japanese Smartphone market
A number of RTB campaign is
always more than 1800

Connected
Connected
Connected
Connected

Copyright © UNITED, Inc. All Rights Reserved.

7
AdStir CPC
-You can display major CPC ad-networks
without registering o each ad-networks.
-You can display high eCPM level ads
Display

Automatic
optimization

preferentially
-Things that you need is only to set
AdStir SDK or AdStir JavaScript ad tag

HIGH

AdStir RTB
(Real-Time Bidding)

Ad-network A

eCPM

Ad-network B

AdStir CPC

AdStir CPC

Ad-network C
・
・
・

LOW

Inventory
Copyright © UNITED, Inc. All Rights Reserved.

8
Icon AD
Name

Icon AD

OS
Android /
iOS

Capacity

Size

Format

Integration

Profits

Within 30KB

changeable
Default
57×57dip
75×73dip(with

permeation
gif、png

Js / SDK

by Click

text)

Image example of Icon AD

CocoPPa

Icon AD
1000万

GetMusic

TAP10

CocoPPa

*You can choose with text or not
*Changeable icon size
*Selectable text color & text size
*Changeable space size from each icon
*Selectable the number of icons you set

CocoPPa

AD(320×50)

Copyright © UNITED, Inc. All Rights Reserved.

9
Interstitial AD
Name

Size

OS

Banner : 300×250
320×100
320×50

Android / iOS

Interstitial AD

Format

icon : 57×57dip

Integration

Profits

Banner
+
icon(with text)

SDK

By Click

Image example of Icon AD

アプリを終了しますか?
Do you close App?

★★Recommended Apps★★

AD
(300×250)

You have sent message

AD
(320×100)

Text

Text

Text

AD(320×50)

テキスト
text

Text

Return to App

text

text

Ttxt

OK

Summary
text

text

text

text

Icon AD ×4
No
(57×57)

Yes

*Upper Text(Option)
・You can insert any text above banner
・Selectable text color
*Background Frame
・You insert any picture
・Selectable background color
& penetrativity
*Frequency Control
You can choose ratio 1~100%

*Button
・Selectable the number of button(1 or 2)
・Selectable text & button color
・Changeable button’s back ground

*Movements
・Selectable movements when users tap the button
(If users click outside ad-frame, our interstitial ads are
closed.)
・Selectable dialogue type or not
(dialogue type : ad-frame is always displayed, even
there is a break in correspondence.)

Copyright © UNITED, Inc. All Rights Reserved.

10
Interstitial AD設定例
Game Result
★★Recommended Apps★★

home

app

app

At startup time

TOP

Applishulan

10,000,000

GetMusic

TAP10

OK

ページ遷移後

app

app

app

Play
Option
Recommended Apps

At the end of App

*You can select when ads are
displayed
*You can extracts profits without
disturbing standard banner ads

Copyright © UNITED, Inc. All Rights Reserved.

11
How to Set AdStir
1. Plaese let me know your media’s informationz
1) MEDIA NAME
2) MEDIA PLATFORM
- Choices: iOS, Android, Mobile Web, PC Web
3) STORE URL OR WEBSITE URL
4) SIZE OF AD SPACE

Usually It takes
1-3 days

2. After confirm your media, we will set our ads
3. I will send AdStir SDK / AdStir JavaScript Tag
4. Please Set Our SDK / JavaScript Tag

FINISH

Contact
support@ad-stir.com
+81-3-6821-0005

Copyright © UNITED, Inc. All Rights Reserved.

12

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Ad stir en_20140213

  • 1. Supply Side Platform “AdStir” Copyright © UNITED, Inc. All Rights Reserved. 1
  • 2. Variation of our Ads You can display these AD types Standard Banner 300x250 320x100 320x50 How to integrate APP - SDK - JavaScript ad tag WEB SITE -JavaScript ad tag We have also ads for outside Japan Icon AD Interstitial AD (only for App) Do you close App? 300x250 YES Copyright © UNITED, Inc. All Rights Reserved. NO 2
  • 3. Summary of AdStir SSP(Yield optimize)function RTB(CPM type ads - Real Time Bidding) AdStir CPC (Automatic optimization system for CPC ad-networks) Icon AD Interstitial AD(Full screen ads) Copyright © UNITED, Inc. All Rights Reserved. 3
  • 4. SSP(Yield optimize) function Copyright © UNITED, Inc. All Rights Reserved. 4
  • 5. RTB(Real Time Bidding) DSP_A Win best bid price ad Display best bid price ad on your media page/ad request Sending bidding data DSP_B DSP_C SSP DSP_D Sending ad request each your imps Bidding to DSPs each your imps Copyright © UNITED, Inc. All Rights Reserved. DSP_E 5
  • 6. An example of improvement ad profits ・10,000,000imps/month ・CPM of ad-networks : 0.3USD ・RTB win rate : 40% ・CPM of RTB : 0.45USD 40,000,000imps Profits : $1,800 CPM $0.45 RTB CPM $0.3 Profits : $3,000 Profits : $2,000 CPC ad-networks AdStir CPC 10,000,000imps 6,000,000imps To combine RTB & CPC ad-networks(AdStir CPC), Your profits can be maximize Copyright © UNITED, Inc. All Rights Reserved. 6
  • 7. Real Time Bidding Connected Connected Connected [DSP 接続状況] -Connected with 7 DSPs We are a leading SSP at Japanese Smartphone market A number of RTB campaign is always more than 1800 Connected Connected Connected Connected Copyright © UNITED, Inc. All Rights Reserved. 7
  • 8. AdStir CPC -You can display major CPC ad-networks without registering o each ad-networks. -You can display high eCPM level ads Display Automatic optimization preferentially -Things that you need is only to set AdStir SDK or AdStir JavaScript ad tag HIGH AdStir RTB (Real-Time Bidding) Ad-network A eCPM Ad-network B AdStir CPC AdStir CPC Ad-network C ・ ・ ・ LOW Inventory Copyright © UNITED, Inc. All Rights Reserved. 8
  • 9. Icon AD Name Icon AD OS Android / iOS Capacity Size Format Integration Profits Within 30KB changeable Default 57×57dip 75×73dip(with permeation gif、png Js / SDK by Click text) Image example of Icon AD CocoPPa Icon AD 1000万 GetMusic TAP10 CocoPPa *You can choose with text or not *Changeable icon size *Selectable text color & text size *Changeable space size from each icon *Selectable the number of icons you set CocoPPa AD(320×50) Copyright © UNITED, Inc. All Rights Reserved. 9
  • 10. Interstitial AD Name Size OS Banner : 300×250 320×100 320×50 Android / iOS Interstitial AD Format icon : 57×57dip Integration Profits Banner + icon(with text) SDK By Click Image example of Icon AD アプリを終了しますか? Do you close App? ★★Recommended Apps★★ AD (300×250) You have sent message AD (320×100) Text Text Text AD(320×50) テキスト text Text Return to App text text Ttxt OK Summary text text text text Icon AD ×4 No (57×57) Yes *Upper Text(Option) ・You can insert any text above banner ・Selectable text color *Background Frame ・You insert any picture ・Selectable background color & penetrativity *Frequency Control You can choose ratio 1~100% *Button ・Selectable the number of button(1 or 2) ・Selectable text & button color ・Changeable button’s back ground *Movements ・Selectable movements when users tap the button (If users click outside ad-frame, our interstitial ads are closed.) ・Selectable dialogue type or not (dialogue type : ad-frame is always displayed, even there is a break in correspondence.) Copyright © UNITED, Inc. All Rights Reserved. 10
  • 11. Interstitial AD設定例 Game Result ★★Recommended Apps★★ home app app At startup time TOP Applishulan 10,000,000 GetMusic TAP10 OK ページ遷移後 app app app Play Option Recommended Apps At the end of App *You can select when ads are displayed *You can extracts profits without disturbing standard banner ads Copyright © UNITED, Inc. All Rights Reserved. 11
  • 12. How to Set AdStir 1. Plaese let me know your media’s informationz 1) MEDIA NAME 2) MEDIA PLATFORM - Choices: iOS, Android, Mobile Web, PC Web 3) STORE URL OR WEBSITE URL 4) SIZE OF AD SPACE Usually It takes 1-3 days 2. After confirm your media, we will set our ads 3. I will send AdStir SDK / AdStir JavaScript Tag 4. Please Set Our SDK / JavaScript Tag FINISH Contact support@ad-stir.com +81-3-6821-0005 Copyright © UNITED, Inc. All Rights Reserved. 12