With the rise of data-driven marketing, advertisers are challenged with finding the most accurate ways to measure campaign performance across channels and devices. Traditional attribution models like click-through or view-through, when used alone, often oversimplify or inaccurately measure impact by channel.
AdRoll’s Nic Zangre, Director of Marketing Operations and Analytics, and Alex Bozzo, Manager, walk you through the foundations of attribution:
- Top best practices for implementing a cross channel attribution model
- Traditional attribution models
- Attribution challenges by channel
- Current industry trends
To watch this webinar and others on demand, head over to: http://www.adroll.com/resources/webinars