1.
ACUMEN ONLINE
WHAT
DO WE DO?

2.
AGENDA
1. Why Acumen Online?
2. About DotNetNuke
3. Built-in features: Content Marketing, Email
Marketing & Website Monitoring
4. Integration to your ERP
5. Our clients: Case Studies
6. Online Retailing Market in New Zealand
7. What’s in it for you?

3.
WHY
ACUMEN ONLINE?

4.
 Rich in functionality, Acumen Online integrated
websites connect you with your customers to drive
growth.
 The full integration to your back-end ERP system
removes any website administration and automates
your sales online.
 We use DotNetNuke - the leading Web Content
Management Platform built using the Microsoft .NET
framework.
Acumen Online bridges the gap between your back-end business
management systems and your websites.

5.
Our websites are
hosted in
New Zealand,
which helps you to
reach the
top rankings
on the
search engines.

6.
All our websites are
Fully Customisable
in Look & Feel

7.
BEFORE

8.
AFTER

9.
BEFORE

10.
AFTER

11.
ABOUT
DotNetNuke

12.
 DNN can also be used as a powerful
application development framework
which enables businesses to quickly
build and deploy feature-rich, interactive
websites and applications.
 With an intuitive, easy to use, menu-
driven interface, DotNetNuke is loaded
with features that allow non-technical
users to create and maintain engaging,
dynamic new sites.
 Along with the Acumen Online custom
modules, there are over 5000 modules
available in the DNN store which can be
used to quickly and cost effectively
increase the functionality of your website
or web application.
For more information, visit www.dnnsoftware.com
DNN is the #1 content
management system in the
Microsoft universe.

13.
Video: DNN – The Social CMS for Business

14.
OUR BUILT-IN
FEATURES

15.
CONTENT MARKETING
has grown to become one of the most
powerful tools available for doing
business and connecting with targeted
customers through the digital world.
The benefits are endless.
 GENERATE more inbound traffic to
your site and more leads
 INCREASE your sales and engagement
with your targeted audiences
 BUILD UP your brand awareness and
your natural link popularity (SEO)
 GET better results for your investment

16.
EMAIL MARKETING
can help your business create deeper relationships with a wider audience at a
fraction of the cost of traditional media.
Thecheapestmarketing tool.
 GENERATE more traffic to your site
and more sales
 BUILD a closer relationship with your
customers
 RAISE your brand awareness and make it
win more exposure and credibility
 GET a better return on investment

17.
WEBSITE
MONITORING
We make sure your website
performance is maximized by
monitoring:
 Your website uptime and
response time
 The server health
 The network performance
 The custom metrics

18.
INTEGRATION
TO OUR ERP

19.
 If you update a price or product information it is automatically reflected on your website.
 All orders taken on the site are automatically placed into your ordering systems.
All our applications are 100% integrated into your back-end
management systems
Data from unlimited data sources is
pulled together into the Acumen
Translator which sorts and orders
the data and generates the XML
schema to be received by our cloud
based custom ERP manager.
Data is passed into the cloud using
our custom web services. This data
is stored in our custom ERP
manager and is used for powering
websites or mobile applications.
Your ERP data is now available for
use in DotNetNuke or any mobile
application.

20.
OUR
CLIENTS

21.
“Since working with Acumen Online, we
now have a website that is faster,
adapted to mobile devices, with a
better user experience, and we have
achieved a higher search rank.”
Hamish Brown, HINDIN MARQUIP LTD

22.
Case Study:
HERITAGE TILES
 CHALLENGE
Heritage Tiles opted for a new integrated
website because they have diverse range of
products (over 6000 SKUs) and keeping
their website in line with their product
range was becoming a full time job.
 RESULTS
Now whenever a new product is added to a
range or a product is modified in Microsoft
Navision, the information is automatically
updated on their website. This includes all
product information including features,
PDF catalogues, technical information and
for their B2B / Trade site this means pricing
and stock availability.

23.
ONLINE RETAILING
IN NEW ZEALAND

24.
How do you set yourself apart from the 634 million other websites on
the internet and take your share of the billion dollar revenue stream?
Online retailing is now embedded in Kiwi
shopper’s behaviour, and forcing changes to
the traditional retail model. With the online
spend set that nearly hit $4 billion in 2013, and
continue growing at 15% annually, it’s clear
those that do not embrace digital change will
not survive.

25.
Acumen developed 2 solutions
that will help any kind of business
to easily follow the ecommerce
trend.
RETAIL CART TRADE CART

26.
 Retail cart is suitable for
any business that wants to
sell their products
worldwide. Unlike a
majority of the other
shopping carts available
online, Acumen's cart
directly integrates to your
back-end management
system regardless of which
system you use.
 To reduce stress on your
internal network, data is
polled from your systems to
our custom ERP manager,
which feeds the website.
This means if the
connection to your office
goes down, your website
does not.
RETAIL CART

27.
TRADE CART
 Trade customers have specific needs
that vary greatly to retail clients, but the
technology is the same. Let your trade
customers order online, check balances,
pay bills, view invoices, spend trade
points and more.
 Our B2B Cart is highly customisable and
can be designed to meet the needs of
nearly any trade customers, wholesalers
or resellers. The B2B cart has the same
functionality as the retail cart but it also
has some extra features.

28.
WHAT’S IN IT
FOR YOU?

29.
CREATE A
PROFESSIONAL, RESPONSIVE
& SEO-FRIENDLY WEBSITE
THAT STANDS OUT

30.
Get a functional
ECOMMERCE WEBSITE
easy to manage

31.
SAVE TIME & STRESS
NO CODE WRITING OR WEB DESIGN SKILLS NEEDED

32.
Learn
how
to use
to
GROW
SALES
thanks to our
built-in
features,
blog and
support.

33.
CONNECT WITH YOUR END USERS
INCREASE THEIR SATISFACTION

34.
Floor 2, 101 Station Road, Penrose
Auckland 1061
www.acumenonline.co.nz
+64 (0)9 526 1400
sales@acumenonline.co.nz