Amail - Bringing the web experience to your email! www.activepath.com

1. Making Email Better.
Bringing the Web Experience to
your Inbox

2. The Problem
Current State:
• Trillion+ emails sent and over 99% are either not
wanted or not effective
• Users frustrated with clutter; miss important
notifications; waste countless hours – Email
becomes “must do” versus “want to do”
• Senders can’t get message through; Remove
sophistication from their sites for email – lowest
common denominator

3. Our Mission
Make Email Better.

4. Our Strategy
ActivePath Strategy:
• Build application platform for users to quickly and
securely improve their management of emails,
saving them time and enhancing their interaction
with sites they choose to work with
• Build a tool-set for senders to dramatically
improve their engagement with their customers.
• Create an ecosystem to promote ‘Amail’

5. Our Mantra
• What is Amail?
• Approved – permission-based email that is
desired by end users
• Assured – completely secure and up to date
• Actionable – no need to click out, all one’s needs
can be done with fewer steps

6. Tangible Benefits
• Benefits to End Users:
• Prioritize what is important
• Take immediate action
• Save time
• Enhance website experience
• Benefits to Senders:
• Improve conversions
• Gain more attention from end users
• Increase customer engagement

7. About ActivePath
• Inventors of the Amail technology
• Top 10 Company to watch by Bank Technology
News, December 2011
• Winner of Netbanker Online Banking Report
“Best of Web”, August 2010
• Broadening from financial services to
ecommerce and consumer applications
• Backed by World class investors including
Battery Ventures, Gimv, and Genesis Partners

8. Regular Mail Actionable Amail
• Non-interactive, plain text Fully interactive, with rich web content
• Alerts are awkward, requiring explanation Alerts are actionable
to users on how to access content
• No ability to access customer service Customer service chat from
within the email
• Statement alerts do not include Deliver statements to the
the statements customer’s inbox
• Email format easy to phish Additional security from Inbox branding
• Content is static Content is interactive and displays
the most current information

9. Inbox Branding

10. LowFares Use Case

16. DAILY DEALS SCENARIO

21. Email banking scenarios
INSUFFICIENT FUNDS

23. ActivePath Confidential

24. ActivePath Confidential

25. ActivePath Confidential

26. ActivePath Confidential

27. ActivePath Confidential

28. Amail Benefits
• Dramatically improve the customer experience
• Reduce the number of steps and associated time it takes to
complete transactions
• Significantly increase sales and conversion rates
• Convert today's passive touch points to Active, Transactional,
Targeted and Event-Based
• Demonstrable ROI
• Strong revenue increase potential
• Transform every customer notification into an engaging
interaction
• Slash printing and mailing costs through ‘push’ e-delivery

29. Amail Benefits
• Dramatically improve the customer experience
• Reduce the number of steps and associated time it takes to
complete transactions
• Significantly increase sales and conversion rates
• Convert today's passive touch points to Active, Transactional,
Targeted and Event-Based
• Demonstrable ROI
• Strong revenue increase potential
• Transform every customer notification into an engaging
interaction
• Slash printing and mailing costs through ‘push’ e-delivery

30. For more information, please contact:
Sales sales@activepath.com