10 years ago, your brand’s website was your digital experience. The digital ecosystem has exploded with new technology and it’s not slowing down. As businesses who want to create meaningful relationships with customers and build experiences that provide value, we have to rethink how we interact across the entire ecosystem. With an Open Digital Experience Platform, you’ll be future ready to provide the ultimate experience for your customers, at scale.
In this webinar, we'll cover:
- An introduction to the experience economy
- The digital experience changes you need to prepare for
- What you need in a DXP to exceed customer expectations
- Why open DXP is the only DXP you should consider
- How to leverage Acquia as the “foundational” platform for open DXP
3. Let’s
talk:
● The experience economy
● Critical changes in digital experiences
● Planning your DXP
● Why open DXP
● Acquia as your “foundational” platform
13. Tom Wentworth | Acquia | @twentworth12
EXPERIENCE, CONTENT, & DATA ARE REPLICATED
Experience
Content
Data
Experience
Content
Data
Experience
Content
Data
Experience
Content
Data
WEB E-MAIL E-COMMERCE SOCIAL
Experience
Content
Data
CRM
14. SCALE MAKES IT WORSE ...
– Multiple Platforms
– Multiple Brands
– Multiple Countries
– Multiple Channels
– Multiple Campaigns
– Multiple Teams
Campaign
Microsites
Mobile
App
Brand X .com
.co.uk
Brand Y .com
Brand Z .com
Brand 123 .com
Corporate
Sites
Customer
forum
Legacy sites
Commerce sites
Country sites
CONTENT
TEAM
MARKETING
TEAM
AGENCY
PARTNERS
IT TEAM
15. Tom Wentworth | Acquia | @twentworth12
ELIMINATE SILOS TO DELIVER GREAT DIGITAL EXPERIENCES
WEB E-MAIL E-COMMERCE SOCIAL CRM
Content
Data
Content
Experience
Data
16. Tom Wentworth | Acquia | @twentworth12
Brand C
Brand B
MOVE FASTER WITH REPEATABLE DIGITAL EXPERIENCES
Data
Content
Brand A
Country C
Country B
Country A
Campaign C
Campaign B
Campaign A
Channel C
Channel B
Channel A
17. WHY THIS IS BETTER
Improved
Governance
Automated
decision
making
360º view
of the
customer
Consistent
user
experienceUseful
analytics
Reusable
content
Fully
Integrated
Faster
Time to
Market
18. Just like everyone needs a website,
everyone will need an
open digital experience platform
31. Tom Wentworth | Acquia | @twentworth12
Transactional
Behavioral
Third party Headless
Email
Social
Mobile
Web
Commerce
Structured
Unstructured
Rich Media
THE RADICALLY BETTER SOLUTION
Unified content and data create a seamless 1:1 customer experience
Content
Data
Governance
Experience