Best Practices in Website Management, Part 2: How to Make Your Site Personal &amp; Profitable

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Technology Business

Best Practices in
Website Management,
P a rt 2 : Ho w t o Ma ke Yo u r S it e
P e rso n a l & P ro f it a b le

1

Introductions
Tom Wentworth,
Chief Marketing Officer
@twentworth12

2

Kate Fogarty,
Sr. Manager Digital Marketing
@katefogarty

Special guest
Karl Wirth
Chief Executive Officer/Founder, Evergage
@wirthkarl

3

What You’ll Learn
• Why personalization matters
• How to start personalizing your website
• What Acquia is doing today with
personalization

4

In Person,
You Have SEVEN SECONDS
to Make a Great

FIRST IMPRESSION

5

Source: NYU Graduate School of Business

But on the web you have 2/10ths of a

SECOND

6

Source: Missouri University of Science and Technology

Match Intent to Purpose

7

Source: Occam's Razor

Personalization Happens in the Real
World
•
•
•
•

9

Gender
Age
Style
Brands

CONTE
XT
Right content
Right place
Right time

13

Despite the
successes,

almost
everyone
sucks
at this.
14

CONTEXT IN
example: flights to London
ACTION

15

HERE,
TOO!

AND HERE!

17

PRE-SELECTED
DESTINATION

CONTEXT IN
example: flights to London
ACTION

20

…But Personalization Must Account for
Context

WHAT?!?!?!

24

CONTE
XT
Right content
Right place
Right time

25

context =
experience
engagement
Context depends on:

-Geography
-behavior
-Intent
-Device
-Time of day
26

Personalization is Critical to Customer
Experience

27

IF YOUR
WEBSITE WAS A
SALESPERSON,
HOW WOULD IT
BEHAVE?

30

Very low
conversion
from Pinterest
channel

32

B

RELEVANT
WELCOME

3x increase in
revenue from the
Pinterest channel.

33

RELEVANT
WELCOME

Carting rate has
increased 162%
since launching
this modal.

35

B

BOUNCE
PREVENTION

10x increase in time on
the site over the control
group

38

People leave without
anyone talking to them

39

BOUNCE
PREVENTION

2x increase over the
control group ultimate
capture of email

40

PROGRESSIVE
CALL TO ACTIONS

333% increase in
conversions to demo
request compared to not
switching out the CTA

46

HOW CAN YOUR SITE BEHAVE
LIKE A CONSULTATIVE SALESPERSON?

47

How Acquia Personalizes/Targets
• Progressive profiling on forms
• Evergage for personalized messaging

48

Progressive Profiling
• Recognize your users
• Help them get what
they want

49

Targeting and how to start
• Set goals
• Example: Drive additional webinar leads

50

Make your plan
What can I do to better engage users?

51

Measure/track success
• The week this ran

Impressions

Clicks

Conversions

1300

86

9

10% Conversion rate

53

Adjust
• How do I make this better?
• Will changing copy help?
• What do I target next?

54

Summary
• Why personalization is important
• How others are doing it today
• How Acquia is doing it today

56

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Introduction To Iamnobody89757 the vast expanse of the online realm, where anonymity and individuality intertwine, a phenomenon has emerged that captivates the collective curiosity – Iamnobody89757. This enigmatic entity, once a mere username, has transcended its humble origins to become a symbol of the intricate dance between privacy and expression in the digital age. Through this exploration, we delve into the origins, evolution, and far-reaching implications of this intriguing moniker, shedding light on the profound questions it raises about our digital selves. The Origins of iamnobody89757 The origins of iamnobody89757 are shrouded in the virtual mists of the wide internet. The term gained popularity on a niche discussion group that examined the most puzzling puzzles on the internet. In this instance, iamnobody89757 surfaced as a mysterious character who captivated other users with a conversation that was both mysterious and perceptive. These initial interactions were nuanced, filled with veiled references and subtle hints that painted a picture of someone—or something—with an intricate understanding of the digital domain’s darker corners. Although initially dismissed by many as just another anonymous user, the accuracy of certain predictions shared by iamnobody89757 soon captured the collective imagination. The iamnobody89757 enigma began with this shift from an unnoticed commenter to a fascinating subject, laying the groundwork for a growing tale that would weave its way through the fabric of online communities. The Birth of a Digital Persona Tracing the Roots The inception of Iamnobody89757 can be traced back to the early days of online forums and chat rooms, where users sought a delicate balance between anonymity and connectivity. In a world where personal information was a coveted commodity, this seemingly random assemblage of words and numbers became a shield, protecting the user’s identity while allowing them to engage in discourse without fear of judgment or repercussions.

“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf

Muhammad Subhan

Working together SRE & Platform Engineering

Marcus Vechiato

In today's digital world, trust is key to customer relationships, but keeping it is a huge challenge. Customers are well-informed and empowered, quick to change brands if their trust is broken, even if it costs them more. This puts a lot of pressure on organizations to handle trust and safety issues with great care and transparency. The challenge, however, is real. Fragmented solutions have left privacy, legal, and security teams in a perpetual cycle of catch-up, struggling to update privacy notices, manage customer data rights, and answer lengthy security questionnaires—all while trying to prove ROI to the business. It's a thankless job, filled with repetition, tedious tasks, and constant interdepartmental coordination. Combine this with fast regulatory changes and the quick evolution of AI, and it becomes overwhelming. Join this webinar to learn more about TrustArc's new innovative solution Trust Center, the only unified, no-code online hub for trust and safety information built for privacy, security, compliance, and legal teams. Trust Center streamlines your path to compliance, shortens the pre-sales cycle, and reduces both legal and regulatory risks, saving time, effort, and cost. This webinar will review: - Why companies are building unified Trust Centers for a robust privacy program. - How unified Trust Centers streamline sales cycles, ensure regulatory compliance, and reduce operational bottlenecks. - How compliance, legal, security, GRC, and privacy teams benefit from a unified Trust Center in terms of needs, pains, and outcomes. - How TrustArc Trust Center saves time and work while reducing legal, reputational, and compliance risk by effectively managing policies, notices, terms, and disclosures, and providing real-time updates on subprocessors.

TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...

TrustArc

Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...

Event-Driven Architecture Masterclass: Challenges in Stream Processing

ScyllaDB

Where to Learn More About FDO _ Richard at FIDO Alliance.pdf

Design Guidelines for Passkeys 2024.pptx

Intro to Passkeys and the State of Passwordless.pptx

ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...

Ruby has a lot of standard libraries from Ruby 1.8. I promote them democratically with GitHub today via default and bundled gems. So, I'm working to extract them for Ruby 3.4 continuously and future versions. It's long journey for me. After that, some versions may suddenly happen LoadError at require when running bundle exec or bin/rails, for example matrix or net-smtp. We need to learn what's difference default/bundled gems with standard libraries. In this presentation, I will introduce what's the difficult to extract bundled gems from default gems and the details of the functionality that Ruby's require and bundle exec with default/bundled gems. You can learn how handle your issue about standard libraries.

Long journey of Ruby Standard library at RubyKaigi 2024

Hiroshi SHIBATA

Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...