Allison Nolan, Senior Product Marketing Manager at Acquia, presented to the crowd at Boston's Digital Transformation event on 3/25/15 at King Street Tavern, Ames Hotel.

1. Digital Transformation
Allison Nolan
Senior Manager, Product Marketing
March 25, 2015

6. 43.0%
14.5%
-33.9%-40.0%
-20.0%
0.0%
20.0%
40.0%
60.0%
Stock Performance (2007-2012)
Source: Forrester Research and Wartermark Consulting
Customer
Experience
Laggards
S&P 500 IndexCustomer
Experience
Leaders
Transformation Is Not Optional
→ Organizations who focus
on customer experience
are thriving
→ Companies with poor
customer experience are
dying

7. Embrace all things digital to
drive a great customer
experience
“How can you keep up with
empowered customers? Be more
digital. Your customers, your
channels, and your competitors
are digital. The future of your
business is digital.”
—Forrester Research
What Will It Take To Succeed?
Turn big data into
business insights
Embrace the mobile
mind shift
Accelerate your
digital business
Transform the
customer experience
1
4
Four Market
Imperatives
in the Age
of the
Customer
2
3

8. The Shift You Need To Be Ready For
Traditional Information Technology
Siloed teams with different solutions
delivering disjointed experiences
Disciplined (slow) processes for building
and deploying digital experiences
Proprietary solutions whose technology
evolves too slow
On-premise infrastructure with rigid &
costly capital expenses
New Business Technology
Integrated teams with a shared solution
delivering unified experiences
Agile (fast) process for building and
deploying digital experiences
Open source solutions that evolve at the
speed of the web
Cloud-based infrastructure with flexible
and lower cost operational expenses

9. Acquia: The Digital Experience Company
Partners
Customers
Awards
• 4000+ customers
• 600+ employees
• Privately held, backed by New
Enterprise Associates (NEA), North
Bridge Venture Partners, Sigma
Partners, Tenaya Capital, and AWS
• Global: Boston, Portland OR,
Washington DC, Toronto, UK,
France, Benelux, Germany, Australia,
India

10. How We Help Companies Transform
The Acquia Platform provides the resources
necessary to build and deliver extraordinary digital
experiences faster.
The Acquia Experience is the intersection of the
Acquia Platform and our commitment to Customer
Success.
Come for the
platform,
stay for the
experience.

11. The Acquia Platform
Freedom To Accelerate
→ For Marketers & Merchandisers
Acquia puts you in control of delivering
personalized experiences and driving
conversions.
→ For Brand & Content Managers
Acquia helps you deliver unified brand, social,
and commerce experiences across devices &
borders.
→ For Developers & Technical Leaders
Acquia helps you create high-quality
applications faster and gives you the security,
reliability, and scalability you need.

12. BUILD

13. Drupal: Integrated Digital Experiences
AGILE OPEN
CONNECTED

14. DELIVER

15. Acquia Cloud
Build Smarter Faster
→ Cloud platform optimized to run
Drupal sites
→ PaaS offering that provides
everything companies need to
create, maintain, and optimize high-
quality Drupal sites
→ Combines:
 Powerful site building and
monitoring tools
 Drupal-tuned platform stack
 Resilient infrastructure

16. Acquia Cloud
→ Fully managed, highly available environment
for mission-critical sites that require the
highest levels of security and reliability
→ Elastic resources for scalability
→ 99.95% uptime SLA
→ Backed by the best Drupal operations
support team
→ Scalable multiple-site management platform
→ Allows users to quickly create, deploy, and
manage many content-rich websites
→ Offers a simple process for duplicating sites
→ Provides unprecedented control over
hundreds of sites from a single dashboard
→ Drastically reduces cost and time-to-market
Acquia Cloud Enterprise Acquia Cloud Site Factory

17. ENGAGE

18. Acquia Lift
Deliver Contextualized Experiences
Acquia Lift
ContextDB
Blend known and unknown data
sources to improve user insight
across channels and drive fine-
grained customer segments.
Acquia Lift
Target
Build segments that matter,
automatically target content
using A/B/n testing, and
implement personalized
experiences.
Acquia Lift
Recommend
Merchandise assortments of
content and products for
each individual visitor;
measure and optimize offers.

19. The Acquia Experience
The Acquia Experience is the intersection between the Acquia Platform
and our unyielding commitment to Customer Success.
Acquia Learning Services
Customized education programs
to build you team’s skillset.
Acquia Global Support
Ongoing support of your mission-
critical application as it evolves.
Acquia Professional Services
Expertise to ensure quality
application design and successful
launches.
Acquia Ready
A custom onboarding experience
to ensure your team’s success.

20. Reduced total cost
Faster time-to-market
Success With The Acquia Platform
Payback period
2.3 Months
60%
30%

21. Success With The Acquia Platform
50%
Reduced time-to-publish
Faster
Time-To-Market
Social
Strength
Mobile
Dominance
500%
Increase in number of shares
1 week
Time it took for mobile
traffic to overtake desktop

22. Success With The Acquia Platform
One Platform; Hundreds Of Unique Experiences
300+
Warner Music Group artist websites, 3 templates, total
creative freedom
118+
Interscope Records managed artist sites,
one platform

23. Success With The Acquia Platform
5X INCREASE IN CUSTOMER
SATISFACTION FOR PINTEREST SUPPORT

25. THANK YOU
Allison Nolan
allison.nolan@acquia.com