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Author of 'The Pirates Dilemma' discusses the inevitability of pirates in a digital age.
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Matt Mason - Keynote at nextMEDIA 2010
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“INTELLECTUAL PROPERTY IS
THE OIL OF THE 21st CENTURY” - MARK GETTY
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PHOTO BY AKFOTO
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PHOTO BY FRANKOWSKI.COM
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London Radio Market
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London Radio Market
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“Lax enforcement of
the intellectual property laws was the primary engine of the economic miracle. The United States employed pirated know-how to industrialize” Doron S. Ben-Atar, Trade Secrets (Yale University Press, 2004)
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“JANKES”
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?
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HOW PIRACY WORKS
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English Channel Luxembourg
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Luxembourg
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THE THREE HABITS
OF HIGHLY EFFECTIVE PIRATES LOOK FOR GAPS OUTSIDE THE MARKET CREATE A VEHICLE HARNESS THE POWER OF YOUR AUDIENCE
40.
PIRACY IS A
MARKET SIGNAL
41.
MUSIC INDUSTRY
42.
“IF YOU WANT
TO STOP PIRACY, THE WAY TO STOP IT IS BY COMPETING WITH IT.” - STEVE JOBS
43.
MUSIC REVENUES BY
MEDIA 1991 - 2012 SOURCE: WIRED
44.
MUSIC INDUSTRY
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HOW SHOULD YOU
RESPOND? FIGHT COMPETE
46.
?
47.
HOW DO YOU
COMPETE WITH PIRATES? COPY THEM
48.
49.
50.
Pharmaceutical Industry
51.
Pharmaceutical Industry
52.
Pharmaceutical Industry
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55.
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HOW DO YOU
COMPETE WITH PIRATES? COPY THEM LET THEM COPY YOU
57.
REMIX
58.
59.
60.
LET THEM COPY
YOU - ADDS VALUE TO ORIGINAL
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62.
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LET THEM COPY
YOU - ADDS VALUE TO ORIGINAL - CREATES NEW INNOVATIONS
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LET THEM COPY
YOU - ADDS VALUE TO ORIGINAL - CREATES NEW INNOVATIONS - GENERATES DEMAND
74.
75.
76.
77.
78.
79.
HOW DO YOU
COMPETE WITH PIRATES? COPY THEM LET THEM COPY YOU IF PIRATES ARE GIVING IT AWAY FOR FREE - SELL SOMETHING ELSE.
80.
CONVENIENCE
81.
VS.
82.
TRUST
83.
VS.
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EXPERIENCE
85.
VS.
86.
VS.
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A VIRTUOUS CIRCLE
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: : :
: : : :
91.
: : :
: : : :
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93.
TV SHOW
INTEGRATED ADS MERCH HULU / iTUNES PUBLISHING NBC.COM LICENSING
94.
DON’T LET LEGAL
RUIN A GOOD REMIX WITHOUT TALKING TO MARKETING FIRST.
95.
96.
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98.
THE PIRATE’S DILEMMA
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