Brand, Branding, & Brand Identity….

Brand, Branding, & Brand Identity….
What’s the Difference?

Brand is: The American marketing
association defines a brand as
"a name, term, sign, symbol or design,
or a combination of them".

A brand is the space that you occupy in
the minds and/or hearts of people.

Branding helps to align how you would
like to be viewed with what people
actually think about you.

for branding to be successful you must
know your audience and yourself.

Who are we?
What do we do that nobody else does?
Where do we do it?
Why should anyone care?
When do we do it?
How do we do it?

Brands are built over time and across
experiences.

So it’s important that the presentation
of your company is consistent at every
point of contact.

A brand identity encompasses that
parts of your brand that can be
experienced by the five senses.

It serves as a unique personality that
helps people tell you apart from others.

But your brand identity system
should also include a combination of
touchpoints.

Jingles, Websites, Stationery,
Environments, Logo, Color,
Marketing Materials, Sound, Logos,
Packaging, Uniforms, Advertising,
& more...

How you know your brand?
& to understand more about brand ask
your self this question...

What your friends know about your
personality?

THANK YOU FOR WATCHING
HAVE A NICE DAY

Recommended