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PIAF Keynote - Age of Connectedness

Keynote by Petr Václavek at the PIAF (Prague International Advertising Festival) 2015.

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PIAF Keynote - Age of Connectedness

  1. 1. T h e A g e o f C o n n e c t e d n e s s - A Path from Defragmented Separation to Integrated Oneness -
  2. 2. Mobile phone number sold for $2.2m in Dubai.
  3. 3. We live in a bizarre combination of Stone Age emotions, Medieval beliefs, and God-like technology. - Edward Osborne Wilson on Human Nature, 2008 - Founder of Sociobiology, University of Harvard
  4. 4. OMH E
  5. 5. G E O S P H E R E 4.5 billion years Solid parts of the Earth.
  6. 6. B I O S P H E R E 3.8 billion years Global sum of all ecosystems.
  7. 7. N O O S P H E R E 40 thousand years The sphere of human thought.
  8. 8. - Global Consciousness Project “Coherent consciousness creates order in the world. Subtle interactions link us with each other and the Earth.” Institute of Noetic Sciences Princeton University
  9. 9. ThoughtMatter Internet
  10. 10. The entire internet is stored and delivered using 540 billion trillion electrons. Which all together weigh around 50 grams. Or about the weight of one strawberry. a crystal of salt
  11. 11. A realm of new possibilities.
  12. 12. 2020: 5G — zero latency experience “Real” “Virtual”
  13. 13. Connected devices: 10 bil. in 2015. 50 bil. in 2020. 100 bil. in 2025.
  14. 14. From 2020’s IOT to IOE by 2025.
  15. 15. It’s official: Cash is no longer king in the UK. '88 '90 '92 '94 '96 '98 '00 '02 '04 06 '08 '10 '12 '14 '16 '18 '20'86 100% 40% 60% 20% 80%
  16. 16. Today, 31% of Kenya’s GDP is spent through mobile phones.
  17. 17. Autonomous cars will destroy millions of jobs and reshape the US economy by 2025.
  18. 18. Major paradigm change: SHIFT HAPPENS!
  19. 19. MY OWN Disposable Responsible OWNERSHIP SHARED
  20. 20. TRADITIONAL Limited Unlimited BUSINESS MODEL DISRUPTED
  21. 21. POINT OF SALES Dependent Independent ECONOMY ON-DEMAND
  22. 22. “Create campaign for 1.000 free SMS and 1.000 free local call minutes.” “Oh, really?” Today’s advertising reality is obsolete.
  23. 23. Marketing by interrupting people with unwanted messages isn’t cost-effective anymore. #sethgodin
  24. 24. Let interested people market to each other. #sethgodin
  25. 25. Assemble the tribes. #sethgodin
  26. 26. A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. #sethgodin
  27. 27. A group needs only two things to be a tribe: a shared interest and a way to communicate. #sethgodin
  28. 28. For millions of years, human beings have been part of one tribe or another.
  29. 29. SURVIVAL PLAY MATING
  30. 30. SURVIVAL PLAY MATING
  31. 31. Make your brands a tangible experience in consumers' lives either in person or digitally.
  32. 32. Do what you believe in. Paint a picture of the future. Go there. People will follow.
  33. 33. P E T R V Á C L A V E K D i g i t a l A c c o u n t D i r e c t o r IMPACT & ECHO BBDO KUWAIT @petrsc vaclavek.eu

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