1. GLOBAL NEWS RELAY
Presented by:
Abigail Escobar, Aldenae Williams, Niko Kazanjian

2. Situation Analysis
■ Strengths:
– International event
– Fresno State’s first time hosting GNR
– Airing live
■ Weaknesses:
– Needs more awareness of the international aspect of it
■ Opportunities:
– Social media: will promote GNR effectively
■ Threats:
– Lack of public knowledge or interest
– Hard to reach people who are not active on social media

3. Goals and Objectives
Promotion Social Media
Increase awareness Provide good and relevant content
to boost knowledge & interest

4. TargetAudience
News reporters
News stations
Journalists
The Collegian
Fresno State SM
Local athletes
Local coaches
Community sports members
Other colleges/schools
Faculty
Alumni
Students

5. Key Messages
■ Global News Relay is an international event that brings together universities around
the world to do news stories on a chosen topic
“The University of Salford in Manchester started GNR as a way to ‘engage
students with the concept of global news and bring them together to work with other
news teams across the globe’…”
■ It will be hosted by Fresno State for the first time and it will air live in the FS Focus
news room

6. Strategies andTactics
■ Use different platforms to promote Global News Relay
– Facebook ‘Like’ page,Twitter account, Instagram account
– Use Periscope to live steam for BTS features
– Fliers & videos with personalized mini intro
– Victor E.’s help with creating buzz
– Fresno State SM,The Collegian,The Fresno Bee,
local news outlets, etc.
■ Go out, engage, and get content for social media
– Interview local athletes, coaches, FS international athletes, etc.
– Work with FS Focus team for teasers, trailers, etc.

7. Implementation
– Create social media platforms
– Contact athletes, coaches, FS season ticketholders for interviews on how
sports has impacted them for SM content
– Get in contact with other sources for promotion (TV, newspapers, radio)
Before Event
Regular/consistent postings
on all platforms (spotlights,
interviews, teasers, trailers,
countdowns, etc.)
During Event
Behind the scenes, people
in action, live updates,
Periscope
After Event
Recap and link the recorded
stream on social media

8. Evaluation
■ Evaluate the increase in awareness
■ Use all analytic tools for social media platforms
■ Recognition – Acknowledge partnerships and community
interest, send outThankYou’s via social media

9. Thank you so much for being a client
and we look forward to helping out
with this year’s Global News Relay!