15. ...the new India
The Indian map shown here is just a graphical representation and not to the scale
16. One step closer to...
100 million internet users in India, 79% of which access the Net daily.
4,34,90,000 Facebook users in India – penetration of 3.71% of
India's population.
The 3rd largest base of online shoppers in the world, generating $5.7 billion
of e-commerce revenue in a year.
Approximately 75% of social media users in India, who visit a social
media site at least once a day.
Figures as of January 2012
Source: thesoftcopy.in)
18. In a survey conducted amongst 17,000 senior managers and
business owners from 80 countries...
47% companies have found new client through social media in 2011.
74% businesses agree that without social media activity, marketing
strategies cannot hope to be successful.
44% businesses using social media experienced increased profits in 2011
compared to 39% who did not use social media.
61% of Indian businesses successfully used social media to win new
customers.
Source : Regus Annual Survey, 2011
http://regusblog.tumblr.com/post/6252351519/2nd-global-survey-business-use-of-social-media-infograph
33. Years to reach 1st 50m – Radio: 38 | TV: 13 | Internet: 4 | Facebook: 9 months - 100m
Top 3 Twitter A/Cs > Population of Austria.
76% online users think advertising is lying.
81% switch channels when a TV ad appears.
74% of the online shoppers are influenced by the opinions of others in their decision to buy
the product.
Consumers trust friends above experts when it comes to product recommendations
(65% trust friends, 27% trust experts, 8% trust celebrities).
76% relate more with a brand that has an FB presence.
Source : Digital Vidya
