Digital Marketing is growing rapidly and it will the top priority of all the organizations to integrate their Traditional & Digital Marketing together. These are the top growth drivers in Digital Marketing that will help in growing any business online.

1. Abhishek
Digital Marketing:
Growth Drivers
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2. Abhishek
Content
• Introduction
• Search Engine Optimization
• PPC & Search Engine Marketing
• Content Marketing
• Email Marketing
• Inbound Marketing
• Website Designing
• Social Media Marketing
• Affiliate Marketing
• Digital Marketing Strategy
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3. Abhishek
Introduction
• 36% of marketers are actively trying to integrate Digital & Traditional
marketing activities.
• 61% of marketers said, growing SEO/organic presence is a high inbound
marketing priority.
• 33% of respondents click on a paid search ad because it directly answers
their query.
• 53% of marketers say blog content creation is their top inbound marketing
priority.
• Social Media captures over 30% of total online time.
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Search Engine Optimization
• Primary source of website traffic
• Build trust & credibility among users
• Better user experience
• More engagement, traffic & conversions
• Cost effective & relatively cheap
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Search Engine Optimization (Cont.)
On-Page SEO
1) Keyword Research
2) Website Optimization
3) Content Optimization
4) URL Optimization
5) Link Optimization
6) Create Sitemap
7) Use Robot.txt
Off-Page SEO
1) Search Engine Submission
2) Social Networking Sites
3) Blog Marketing
4) Directory Submission
5) Social Bookmarking
6) Content Sharing
7) Local Listing
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Pay Per Click & Search Engine Marketing
• Pay only when people click
• Reach the right people at right time
• Targeted Advertising
• Measurable Return on Investment
• Advertise locally or globally
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Content Marketing
• Higher visibility in Search Engines
• Higher domain authority
• More social traffic & followers
• Improves brand reputation
• Increases conversion potential
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Email Marketing
• Easy to get started
• Reach engaged audience
• Reach a global audience
• Easy to measure the results
• Deliver targeted messages
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Inbound Marketing
• Generates quality traffic & leads
• Increases trust & credibility
• Simplifies the job of Marketing & Sales
• Informs prospects through content
• Increases visibility & brand awareness
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Website Designing
• Improves users experience
• Makes website analytics simple
• Reduces bounce rates
• Helps to increase mobile traffic
• Makes maintenance easy
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Social Media Marketing
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• Better brand authority
• Helps to get more inbound traffic
• Cost effective marketing
• Improves Search Engine rankings
• Improves brand loyalty

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Affiliate Marketing
• Increases your audience base
• Boost your reputation
• Cost effective way of selling
• Generates more traffic
• Performance based marketing
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Digital Marketing Strategy
Digital
Marketing
Strategy
Think
Research
Plan
Execute
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1. Think: Generate Ideas
2. Research: Collecting the
Information
3. Plan: Outline the process
4. Execute: Take Actions &
Analyse the Results

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Digital Marketing Strategy (Cont.)
• Plan your goals & target
• Understand your target audience
• Find more opportunities in the market
• Effectively use your resources
• Compare your results with your targets
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Make more Effective Strategy:
1. Social Media
2. Email Marketing
3. Search Engine Optimization
4. Content Marketing
5. Search Engine Marketing (PPC)

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Final words
• Digital Marketing is the best tool for brand
awareness
• Essential for all the businesses today
• Best for audience engagement
• Cost effective way to promote & sell
• Real time data for analysis of results
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17. Abhishek
Thank
You
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