This document discusses how digital transformation is impacting technology and software testing professionals. It describes how digital technologies like analytics, mobile, social media, and embedded devices are being widely used in enterprises. It also outlines how key trends like big data, social media, mobility, and cloud computing are impacting organizations. The document discusses how digital transformation requires upgrading skills, acquiring domain expertise in new consumer IT business processes, and emphasizing test automation and a "shift left" approach to testing. It concludes that software quality is a critical issue in the digital era due to new business models, the performance of digital channels, user experience testing needs, and security challenges.

1. TenXLabs
Digital Enterprise: Future Calling
for Software Testing Professionals

2. Agenda
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Digital Enterprise1
Digital Transformation2
Impact on Technology3
Impact on Testing4
Conclusion5

3. Agenda
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Digital Enterprise1
Digital Transformation2
Impact on Technology3
Impact on Testing4
Conclusion5

4. What do you think?
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40
60
75
90
0
10
20
30
40
50
60
70
80
90
100
40% ? 60% ? 75% ? 90% ?
Twelve years ago technology spending outside of IT was 20 percent of
total technology spending; What will it be by the end of the decade?
Gartner Says
Every Budget
is Becoming
an IT Budget

5. Digital is a new industrial revolution
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Steam powered factory Electric powered factory
The real impact of the new technology was not apparent right away

6. What do you think?
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How four digital technologies – analytics, mobile, social media, and
embedded devices are being used in the enterprise?
72%
62% 62%
24%
66% 66%
52%
14%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Analytics Mobile Social Media Embedded Devices
Customer experience Operational process
Source: MIT Center for Digital Business and Capgemini Consulting

7. The Digital Enterprise
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8. How these key trends are impacting our clients
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“Big Data and Analytics”
“Social Media”
“Mobility”
“Cloud Computing”
Cloud-enabled
IT
transformation
Changing the
role of IT
Internal
business
operations
transformation
Empowering
the business
New products
and services
innovation
Expanding the
market
Channels and
communities
engagement
and
collaboration
Differentiating
the experience
Emerging
technology trends
Enterprise Agility

9. Agenda
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Digital Enterprise1
Digital Transformation2
Impact on Technology3
Impact on Testing4
Conclusion5

10. What is Digital transformation?
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The use of technology to
radically improve performance
or reach of enterprises

11. What do you think?
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Huge opportunities exist also in efficiency,
productivity and employee leverage
Digital is primarily about customer
experience
Opportunities exist in all industries with
no exceptions
Digital primarily matters only to technology
or B2C companies
Business/IT relationships are key, an in
many companies they must be improved
Digital transformation will happen despite
of IT

12. The building blocks of the digital transformation
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Customer understanding
• Analytics-based segmentation
• Socially informed knowledge
Process digitization
• Performance improvement
• New features
Digitally-modified business
• Product/service augmentation
• Transitioning physical to
digital
Top line growth
• Digitally enhanced selling
• Predictive marketing
• Streamlined customer process
Worker enablement
• Working anywhere anytime
• Broader and faster
communication
New digital business
• Digital products
• Reshaping organizational
boundaries
Customer touch points
• Customer service
• Cross-channel coherence
• Self service
Performance management
• Operational transparency
• Data-driven decision making
Digital globalization
• Enterprise Integration
• Redistribution decision
authority
Customer
Experience
Operational
Process
Business Model
• Unified Data & Processes Business & IT integration
• Analytics Capability Solution Delivery
Digital capabilities
Source: MIT Center for Digital Business and Capgemini Consulting

13. Agenda
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Digital Enterprise1
Digital Transformation2
Impact on Technology3
Impact on Testing4
Conclusion5

14. What do you think?
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In the SMAC era, what do you think is the role of the CIO? Is it that of an
“engineer”, operating IT as the engine room, Or that of a “pioneer”
helping the C-Suite make IT an actual part of the business?
As we enter the next evolution of IT, we’re at a point where industrial age
business processes, and even Internet-era business processes, can be completely
re-thought and re-designed in the new context of the consumerization of IT,
ubiquitous low-cost computing, and a globally connected society.
Recent CIO surveys show a planned 4.5 percent increase in spending on IT
products and services in 2014 with a “spending mind-set shifting towards growth
investment and away from cost-cutting”.

15. Systems of Record
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16. Systems of Record and Systems of Engagement
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Mainframe Mini PC
Time Frame 1960 - 1975 1975 - 1992 2001 - 2009
Data Types Batch Transfers Dept Process Documents
First Movers IBM, Unisys,
Sperry
DEC, COMPAQ Microsoft,
Dell, IBM
Internet Mobile / Cloud
2001 - 2009 2010 - 2015
Web pages User
Interactions
Google,
Microsoft
Facebook,
Amazon, Apple
Systems of Record Systems of Engagement

17. The future of IT: Evolution or Revolution?
• Evolution in infrastructure
– Focuses on Systems of
Record
– Continuation of current
trends
– Not fundamentally disruptive
• Revolution in applications
– Focuses on Systems of
Engagement
– Total new end user experience
– Radically discontinuous with
current infrastructure &
policies
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18. Enterprise Systems of Engagement
• Enterprise Facebook
• Enterprise YouTube
• Enterprise Search
• Enterprise AppStore
• Enterprise Twitter
• Mobile Access to everything
• Social content management
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Who knows
energy and
Chinese
Can you do
demo for
the field?
Who is VP
Operations
at ClientX?
Let’s make
sure everyone
fills the
budget in the
same way
How is the
quarter
coming?
Let us look at
the data and
get Charlie to
walk us thru..
What got
decided in
the last
project
meeting?

19. Aging Platform
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Black Box
Application
Black Box
Application
Black Box
Application
Black Box
Application
Convoluted &
Inefficient
Integration methods
Existing applications
used by employees
and customers
Existing applications
used by employees
and customers
New application based
on newer business
methods
New application based
on newer business
methods
New application based
on newer business
methods
Black Box Business Functions Rigid Interfaces Point to Point Limited Interface Business Applications
Earlier users of the system
who were used to work
with limitations
The users who have
experienced better
Application functionality
and service

20. Platform Modernization
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Earlier users of the
system
who were used to
work
with limitations
The users who have
experienced better
Application functionality
and service
Black Box
Application
Black Box
Application
APIs Service and Next Generation Integration
Open
Application
Biz
Feature
Open
Application
Revitalized
Application
Application
To Sponsor
Exposable Black Box Business Functions Continued support of
Rigid Interfaces
Limited Interface
Business Applications
Biz
Feature
Biz
Feature
Biz
Feature
Existing applications
revised used by
employees and
customers
New application based
on newer business
methods supported by
Technology
Open
Architecture
Integration

21. Evolution of enterprise IT architecture
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Today’s IT platforms are fast
aging. CIOs are hard-pressed to
modernize them before the
business implodes due to it’s
rigid construction
1
“Traditional software
application development is
dying” You cannot build new
‘APP’lications, extend or expand
using closed architectures
2

22. Agenda
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Digital Enterprise1
Digital Transformation2
Impact on Technology3
Impact on Testing4
Conclusion5

23. What do you think?
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How do you think software testing will evolve in this digital transformation era?
What new organization models? How test strategy need to be crafted? What new
skills for testing professionals? What new types of services will evolve?
Because the digital business model allows the creation—and shorter time to market—of digital products and
services, QA personnel need to become skilled at digital-product innovation
Second, companies need to provide a seamless multichannel (digital and physical) experience so consumers
can move effortlessly from one channel to another
Fourth, testing organizations need to improve their capabilities in automating early the digital business
processes and be Super Agile.
A two-speed testing organization needed for the digital
enterprise

24. Software quality has become a critical issue in the era of Digital
Transformation
• New business models and value propositions
• Performance of the digital channel
• Digital Experience (UX Testing)
• Security Testing
• Organizing testing (Core business VS Digital projects)
• Tooling and Platforms
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25. Digital Enterprise: Future Calling For Test
Practitioners
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How can it be I am so
powerful as a
Consumer And so
LAME as a Tester??

26. Digital Enterprise: Future Calling For Test
Managers
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27. Agenda
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Digital Enterprise1
Digital Transformation2
Impact on Technology3
Impact on Testing4
Conclusion5

28. QA Challenges in the Shift to a Digital World
1. Skills need to be upgraded
2. High-end domain skills (New Consumer IT business
processes)
3. “Shift Left” and Test Automation (Super Agile)
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29. Q
&
Awww.tenxlabs.com 29

30. TenXLabs
Block B6, Vindhya C6
IIIT Campus, Gachibowli
Hyderabad, 500032
India
www.tenxlabs.com