learning the basic importance of google adwords

2. Importance of Google AdWords
Google is the largest search engine on the Internet, and to use the Internet as a
profit-making source, one needs to use Google. The more smartly you use it, the
more benefits you will reap. Google AdWords makes your marketing task a
whole lot easier by bringing huge per click traffic through the use of proper
keywords. When these keywords convert to business and sales, the traffic
driven from Google AdWords is converted to profit. Many factors contribute to
Google AdWords’ success as a method for Web sites to earn profit. Keywords
are search terms or strings of search terms that when put in the search box
show results relevant to that search. For example, a person searching for “CAT
exam” will get, say, 1000 search results in the search engine, and the user can
click on any of the items to view the results and details. However, the top search
results that come through Google Ad-words have greater chances of visits. On
the other hand, Google ads appearing in relevant Web sites, such as “e-learning
materials” showing in one corner of an educational Web site, have a greater
chance of getting visitors through them. Both these situations come along with
the Google AdWords Campaign. Thus, this campaign is of great importance in
bringing relevant clicks and visits to one’s site.

4. 10 reasons why you can still use Google
AdWords
1)Small Initial Investment
This is the major reason why Google AdWords is so popular. Google
AdWords comes with a small initial investment. You need to pay only a
small amount to create an AdWords account; thereafter you can bid on
the best keywords. After creating the Google AdWords account and
releasing the content, the payment is billed after every click. Therefore,
with each click, a certain amount is billed and if no click happens, no
amount is billed. In such a case, Google AdWords comes with assured
clicks, and payment is billed only against clicks. Thus, there is no loss if
keywords generated are perfect, and effective related measures
(discussed later in the article) are taken.

5. 2) Defining Budget
This is another important reason why Google AdWords is used. You can
set your own budget with Google AdWords and monitor your budget,
thereby reducing any overspending. After the account is created, the bid
for any keyword is independent of choice. Therefore, any keyword that
performs well can be bid high for better results. And a keyword that does
not perform well and does not bring any profit to the site can be removed
from the campaign. Also, keywords that bring more clicks but less
conversion can be removed or bid with a reduced amount. You can also
control your budget during a crisis. At times, when a site is down, a bid
can be reduced in order to control the defined budget. Thus, defining the
budget becomes another essential reason behind the use of Google
AdWords.

6. 3) High ROI
Google AdWords comes with a
Return of Investment (ROI). This
means you need to pay Google per
click, which suggests your
investment is returned against
assured business. Google
AdWords increase click through
rates and visits; therefore, there is
a greater chance of business. Now,
by following some other rules such
as generating the best converting
keywords, effective bidding, a fast
loading site, and so on, these clicks
can be converted into profitable
business. Therefore, Google
AdWords ROI makes people pay
only for business and profit, so
evident loss can be controlled.

7. 4) Target Traffic
This is another important and very
useful aspect of Google AdWords
that serves as a major reason behind
the use of the Google AdWords
campaign. By using this, you can
bring targeted traffic directly to a Web
site. As ads are displayed along with
a defined title and description, a
serious audience will end up clicking
these links and taking a further call to
action. Thus, Google AdWords
serves as an effective way of
bringing traffic to your online
business. This target traffic can be
defined as per location and places as
well. There are options through which
you can specify a definite keyword
for a specific location. This increases
the rate of visits and conversion,
which improves the business of a site
tremendously.

8. 5) Test Marketing Campaigns
These campaigns are another major reason why you can still use Google
AdWords. Test Marketing Campaigns means using different types of ads
for different keywords. If a certain ad campaign fails, you can use a
different campaign with a different title line and description. For example,
the first marketing campaign can be tested with an exact match, then a
phrase match of the keyword, and so on. Such flexibility in a marketing
campaign makes Google AdWords more usable. You can test marketing
campaigns many times without paying anything extra. Thus, you get
many chances to experiment with the right title line and description for
display ads. The same goes for having keywords included. While good
performing keywords can be bid high, low performing keywords can be
bid lower or removed from the marketing campaign. Thus, you get
enough tests to experiment with marketing campaigns, which serves as a
major plus point for using Google AdWords

9. 6) Instant traffic
This is one of the most important reasons
why you can still use Google AdWords.
Google AdWords bring instant gratification
or traffic to one’s Web site. On-page
optimization and off-page optimization is
very important for bringing traffic to one’s
online Web site. However, all measures
such as link building, on-page optimization,
and so on do not come with assured traffic
brought by Google AdWords. Google
AdWords showcases relevant ads in
relevant sites and also at the top of search
pages, which increases the chances of
clicks and visits, which later convert to
business. Google AdWords brings instant
traffic to a site, which would otherwise take
a much longer time and require greater
investment. Thus, as it comes with instant
gratification against a certain investment, it
becomes an effective way of bringing
immediate traffic to a Web site, which
translates into a profitable and successful
business.

10. 7) Tracking success
By using Google AdWords, you can track
your success and take effective measures
when required. You can use Get Clicky or
Google Analytics to track the reports of the
Google AdWords campaign against
keywords. This allows you to decide on
their future steps with regard to a certain
keyword or marketing campaign. Suppose
a keyword or a campaign is performing
well; you can track its report and place it
prominently with a high bid in future to
increase traffic towards a profit-making
business. On the other hand, a keyword or
a campaign that fails to bring expected
traffic can be removed for future usage.
Thus, you can track success and failure in
real time and decide on calls to action for
future marketing.

12. 8)Targeting ads locally
Google AdWords offers location targeting
for display ads. You can specify definite
display ads for certain locations, which will
enable those particular ads to display
exclusively to a particular location. This
enhances the effective use of Google
AdWords as it allows you to reach browsers
at local, national, and international level.
You can also customize ads in the local
language to make them more useful and
prominent for a particular location. For
example, ads that will be displayed in
France can be customized in French, which
will have a direct impact on a French
audience. By customizing your ads, you
can focus on a targeted geographical
audience with focused goals, which will give
you a greater chance of getting instant
traffic and business. Also, customizing ads
per the seasons relevant to locations
makes them more effective.

13. 9) Suggested high volume keywords
Google AdWords does not just display ads, but also suggests
high-volume keywords for an ad campaign that will convert to
purchases and a profitable business. High-volume keywords
are those that are searched the most, so including them
prominently in the ads, title lines, and in the description
improve the click rates for the ads. High- volume keywords
can be included keeping in mind the competition. Also, as
phrase matches for keywords work better, such search terms
can be included for the ads and the campaign to be more
relevant. This is another major reason why you can use
Google AdWords.

14. 10) Improves hands-on experience
By using the Google AdWords
campaign, Web sites get instant
traffic or gratification and therefore
soon become effective direct
marketers. Users perceive these
sites as popular, and therefore are
likely to click on the site for another
purchase decision without giving it
a second thought. Also, marketing
through the PPC ad platform levels
the playing fields for people and
their competition. It gradually
increases the value of the site and
takes the business to a level of
brand. Thus, the feature of
improved hands-on experience
makes Google AdWords more
relevant for users aiming to
generate profit from their Web
sites.

15. These are the top 10 reasons why you can still use Google
AdWords to bring effective traffic and business to your site. All
these features accompanying Google AdWords make this
campaign more effective and useful and thus increase its use
among those who maintain Web sites to bring instant and
targeted traffic to their Web sites. These features also specify
that Google AdWords, if managed efficiently, can be used as
a perfect tool for increasing Web site traffic and running a
profitable e-business.