1. 20 B2B Content Marketing facts
and figures
you need to know.

2. We have curated a list of various facts & figures
presented by content marketing experts and
B2B marketers. The statistics have been
extracted from most trusted websites like- CMI,
WordStream, TopRankBlog, and IMA. At the end
of the presentation you would get an idea of how
experts implement content marketing strategy
and you can check your marketing efforts.
Statistical figures you should know in order
to optimize your Content Strategy.

3. 1. Less than 10 percent of B2B
marketers are truly successful with
content marketing
(Content Marketing Institute)

4. 2. Spending on content marketing,
video marketing, and social media
will increase by 15.1% in 2013 to
a total of $118.4 billion.
(eMarketer)

5. 3. 93% of B2B marketers use
content marketing. Yep – almost
all of them
(WordStream)

6. 4. 44% of B2B marketers have
a documented content strategy
(the question is – do you?).
(CMI)

7. 5. Content marketing costs 62%
less than traditional marketing and
generates about 3 times as many
leads.
(KAPOST)

8. 6. The use of mobile-optimized
content marketing has risen from
15% in 2011 to 33% in 2012
(KAPOST)

9. 7. Creating original content
was seen as the biggest
challenge for 69% of content
marketers
(Curata)

10. 8. 37% of marketers say blogs
are the most valuable type of
content marketing
(Content Plus)

11. 9. Company blogs were viewed
as “most useful” form of content.
(HubSpot)

12. 10. Small companies are 40
percent more likely to have
someone in charge of content
marketing than larger enterprises.
(CMI)

13. 11. Two-thirds of B2B Marketers
without a content marketing
strategy are creating more content
now than they did in the previous
year.
(Ragan)

14. 12. Website conversion rate is
nearly 6x higher for content
marketing adopters than non-
adopters (2.9% vs 0.5%).
(Kopost)

15. 13. Organic search leads have a
14.6% close rate, while outbound
marketing leads have a 1.7% close
rate (HubSpot)

16. 14. 73% of reporters think press
releases should contain images.
(HubSpot)

17. 15. Inbound marketing delivers
54% more leads than traditional
outbound marketing.
(HubSpot)

18. 16. Visual data is processed 60,000
times faster by the brain than text.
(JeffBullas)

19. 17. 91% of B2B marketers use
LinkedIn to distribute content
(TopRankBlog)

20. 18. The average B2B marketer uses
12 different content marketing
tactics.
(CMI)

21. 19. The #1 metric for content
marketing measurement is web
traffic.
(CMI)

22. 20. 64% of B2B marketers believe
case studies are the most effective
content marketing tactics.
(CMI)

23. What facts surprised you? Are there
any stats that you have heard of
that need to be added?

24. Content marketing is one of the most important strategies for marketers.
Budgets have increased heavily over the past years and over the same time
many techniques and practices have evolved.
Marketers need facts to make the right decisions—especially when taking
advantage of less-charted tools such as social media.
There are many facts and assumptions that marketers and other specialists have
about the B2B marketing industry. Some marketers and advertisers think it’s
boring and refuse to take clients for positions that are offered in the field.
I hope you have got a clear idea about Content Marketing with the insights I
have mentioned earlier presented by industry experts.

25. THANK YOU!

26. B RA I N S TO R M
Where Business becomes a BRAND!