This document discusses the importance of data communication for managers. It notes that while data scientists analyze data, managers must communicate insights to key stakeholders to enable effective decision making. Managers can now make decisions based on data rather than intuition. The document provides examples showing that communicating research findings can lead to adoption of ideas or creation of new businesses. It outlines a framework for communicating data that involves defining a business problem, measuring relevant variables, collecting and analyzing available data, developing initial and refined solutions, and communicating the business impact. The overall message is that data is only valuable if insights are effectively communicated.

1. Data is Worthless
if You Don’t
Communicate It
Thomas H. Davenport

2. DATA is the need of the hour.
With majority of the business
doing online transections and
communication, with each
transection there is a large amount
of data associated. It is data
scientist’s job to analyse and
visualise the data but a manager
needs to communicate to major
stakeholders in the organization for
effective decision making.

3. Data and
Manager.
Manger now do not
have to take decisions
based on intuitions but
based on data. Hence, a
manager with strong
quantitative skills has
become increasingly
valuable to the
company.
“McKinsey Global Institute
report on big data, we’ll need
over 1.5 million more data-
savvy managers to take
advantage of all the data we
generate.”

4. “You don’t need to become
a winemaker to become a
wine connoisseur.
Managers do not need to
become quant jocks.”
Xiao-Li Meng
Dean of the Harvard Graduate School of Arts and Sciences

5. Today, you open
one data file,
analyse it and then
store it just to never
see it again.
But a good
manager realises
importance of each
data and will gather
meaningful
interpretation and
communicate to
higher levels of
management.

6. What if you don’t communicate your work?
“Gregor Mendel discovered the
concept of genetic inheritance, his
ideas were not adopted during his
lifetime because he only published his
findings in an obscure Moravian
scientific journal, a few reprints of
which he mailed to leading scientists.”

7. The lesson: If you’re going to spend the better
part of a
decade on a research project, also put some time
and effort into disseminating your results.
What if you don’t communicate your work?

8. What if you do communicate your work?
“Dr. John conducted research a study
on marriage equation to find out how
likely a marriage is to last over the long
term. His conclusion led him to
establish a non-profit research
organisation and for-profit organisation
to improve life of married couples.”
Dr. John Gottman
Executive Director, Relationship
Research Institute,

9. What if you do communicate your work?
The lesson: If you present your findings and
analyse them wisely, it can lead to expansion or
creation of a new business idea.

10. Framework for communicating data
Business
problem
Defining a problem is first step towards
any project. There is a thin line between a
Problem Definition and Problem
Symptoms. Hence, analyse wisely.

11. Framework for communicating data
Business
problem
Measure
Measure the parameter on which you
want to research. It is important that you
properly define your variable and
framework of study which will help you to
look at data from a different angle.

12. Framework for communicating data
Business
problem
Measure
Data
available
Collect and analyse data for the variable
you have selected. You can also add more
variable after pre-study if it is necessary.
Make a plan to gather data and analyse
with proper tools.

13. Framework for communicating data
Business
problem
Measure
Data
available
Initial
solution
Find out initial solution. Here initial
solution will guide you to how your final
results will look like and is this study in
parallel to your initial hypothesis or not.

14. Framework for communicating data
Business
problem
Measure
Data
available
Initial
solution
The
solution
Improve your previous solution and refine
your data. Use tools for data visualisation
such as charts and infographics. Present
your finding and how this solution has
been achieved.

15. Framework for communicating data
Business
problem
Measure
Data
available
Initial
solution
The
solution
Business
impact
A solution must be align with business.
Solution which can affect business in
either way has to analyse before
implementing it. Here, we communicate
impact of this solution on business.

16. Thank you!
Prepared by: Abhishek Rana