Mitsubishi motors corp India

1. NAME :- ABHAY PRAKASH DUBEY
ROLL NO:- 15/IMB/002

2. MITSUBISHI MOTORS
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3. CORPORATE PROFILE
• Company Name:- Mitsubishi Corporation
• Date Established:- July 1, 1954 (Date Registered April 1, 1950)
• Representative :- Takehiko Kakiuchi (As of 24 June, 2016)
• Board of Management:- Consists of 10 members (As of 24 June,
2016)
• URL:- www.mitsubishicorp.com
• Shares of Common Stock Issued:- 1,590,076,851
• Head office 33-8, Shiba 5-chome, Minato-ku, Tokyo 108-8410 Japan
Made By:- Abhay Prakash Dubey
Gautam Buddha University BBA 2nd year

4. MITSUBISHI MOTORS CORPORATION
• Mitsubishi Motors Corporation is Japan’s fourth largest car company, and manufactures
and markets passenger cars and light commercial trucks in its domestic markets as well as
in other Asian countries and North America. Its line of passenger cars includes the
Diamante sedan, the Galant sedan, several mini-cars for the Japanese market, the hatchback
Colt, and the Montero and Endeavor sport utility vehicles for North American consumers.
Mitsubishi Motors also operates a financial services division that oversees lending and
financing for its car sales. In large part to escape a crushing debt burden, though also to
address declining sales, Mitsubishi Motor’s parent company, the Mitsubishi Group, sold a
37 percent stake in Mitsubishi Motors to German auto giant DaimlerChrysler AG.
(Mitsubishi Heavy Industries controls an additional 15 percent share of Mitsubishi Motors.)
Mitsubishi Motors has embarked on a massive restructuring program instigated by
DaimlerChrysler. As part of this program, Mitsubishi Motors spun off its truck business as
Mitsubishi Fuso Truck and Bus Corp. in 2003.

5. CORPORATE HISTORY
• In 1954 the new Mitsubishi Shoji was founded, and that same year was listed on both
the Tokyo and Osaka stock exchanges. In 1967, the company announced its first
management plan. In 1968, the company committed to a large project in Brunei to
develop LNG (liquefied natural gas). This was its first large-scale investment. Not
content with mere trade-based activities, the company began expanding its
development and investment-based businesses on a global scale, as evidenced by
iron-ore and metallurgical coal projects in Australia and Canada, and salt field business
in Mexico. In 1971, the company made “Mitsubishi Corporation” its official English
name.

6. • MC needed to construct new systems to generate profits. The company
began streamlining its established businesses and developing more
efficient operations. In 1986 the company firmly entrenched a new
policy, shifting its focus from operating transactions to profits. That
same year a new management plan was drawn up. In 1989, MC was
listed on the London Stock Exchange.

7. • In 1992, MC announced a new management policy, namely to reinvent
the company as a “Sound, Global Enterprise.” MC began placing greater
focus on its consolidated operations and increasing the value of its
assets. More efforts were made to globalize the company's operations
and its people. In 1998, MC established “MC2000” which introduced a
“Select & Focus” approach to business, strengthened strategic fields,
and emphasized customer-oriented policies. The new plan was
instrumental in shoring up the company's foundations and paving the
way to a prosperous future.

8. • In 2001, MC introduced “MC2003”, an aggressive new blueprint for growth, involving
an expansion of the company's value chains, a strengthening of its profitability, and
focused strategies to create new businesses. In 2004, “INNOVATION 2007” was
unveiled which sought to establish MC as a “New Industry Innovator,” with an aim to
open up a new era and grow hand in hand with society. In 2007, MC newly established
the Business Innovation Group and Industrial Finance, Logistics & Development Group.
Then, in 2008, MC announced its management plan, “INNOVATION 2009.” In 2009, MC
systematically reorganized the Business Innovation Group and established its
Corporate Development Section. In April, 2010, MC reorganized and enhanced this
section through the establishment of two new Groups, the Global Environment
Business Development Group and Business Service Group. In July 2010, MC announced
a new management plan, “Midterm Corporate Strategy 2012,” which sought to
strengthen our management platform based on the diversification of business models.
Our new corporate strategy, “New Strategic Direction - Charting a new path toward

9. List of All Manufacturers & Their Market Share In INDIA

10. LIST OF ALL MANUFACTURERS & THEIR MARKET SHARE IN INDIA
http://www.team-bhp.com/forum/indian-car-scene/163623-april-2015-indian-car-sales-figures-
analysis.html

11. MARKET SHARE %
Maruti
Hyundai
Mahindra
Honda
Toyota
Tata
FordRenaultVolkswagenChevroletDatsunNissanSkodaFiatHM-Mitsubishi
MARKET SHARE%

12. CONTD…

13. MAJOR COMPETITORS
01
02
03
04
05
Maruti Udyog
Ford Motors
Toyota
Honda
Hyundai Motors

14. THE FOUR PS OF MARKETING
Product
Made By:- Abhay Prakash Dubey
Gautam Buddha University BBA 2nd year

15. PRODUCT DIFFERENTIATION & POSITIONING
• Mitsubishi is the leading car manufacturing company and it
has prepared various vehicles with different qualities and they
are meeting with the demands of the clients. The product
range of the company is wide and it provides the vehicles to
its customers in different designs. The company is considered
one of those companies, which are the market leaders and
they have good market share about their products.
01

16. PRODUCT LINE
CARS
Eclipse
Eclipse Spyder
Lancer
Lancer Evolution
Diamante
Galant
SUVS
Endeavor
Montero
Montero Sport
Outlander

17. ECLIPSE
• Starts at $18,200
• 2 door sports coupe
• Target:
– 18 to mid-twenties
– Male and female
– Single
– Middle-class
• Position displayed
in commercial

18. LANCER
• Starting at $14,000
• 4 door sedan
• Target:
– 18 to mid-thirties
– Male and female
– Single or married
– Lower to middle
class
• Position displayed
in commercial

19. OUTLANDER
• Starting at $19,600
• Mid-size SUV
• Target
– 25 and up
– Wide buyer market
– Lower-middle to
middle class
• Position displayed
in commercial

20. PLACE
• Mitsubishi has maintained its franchises in different countries
and the company is ready to provide its vehicles in these
markets. The company is going to provide its vehicles in
almost all countries of the world and these vehicles are
provided in new designs and the latest technology is added in
these vehicles. The clients can get these vehicles from their
outlets or showrooms, which are run with the partnership or
the franchises.
02

21. PRICE
• The vehicles of this company are prepared with sophisticated
design and style. The latest technology is used, which makes
these vehicles precious if compare them with the vehicles of
other companies. The price of the vehicles is more as the cost
of the raw material, taxes and the advertisement charges are
included. The company gets little bit profit over the sale of
these vehicles, so it can be considered as affordable.
03

22. PROMOTION
• The promotion of the vehicles is being carried out through
the provision of its ads in the newspapers and in electronic
media. Social media is also used for the publicity of the
vehicles of this company and also the features of the vehicles
are also shared in the ads. Further information about the
vehicles is also given in the website of the company and the
clients can visit there to get the detailed information and the
features of the vehicle.
04

23. The company is making plan for the promotion of the vehicles
of this brand. The company is going to work on the project of
fuel efficient cars and the hybrid cars, and if the company is
successful over manufacturing of such vehicles, then it will get
huge client base across the world. The company needs to
maintain its effective marketing strategy so that it can continue
supply of its vehicles in the automobile market. The marketing
strategy will help the company to provide its vehicles in the
developed countries as well as in the emerging economies.
MARKETING STRATEGY

24. STP
Segment
Complete automobile
segment including
hatchbacks, sedans &
SUV’s
Target Group
Young executives from
the upper-middle income
bracket
Positioning
A car which you will
love as it gives you
thrill and comfort

25. MARKETING SEGMENTATION
• Mitsubishi is one of the leading automobile manufacturing company, which is
providing vehicles to different segments of society. These cars are prepared with new
technology and new equipments are used and they can helpful for the clients in the
business and corporate sector. The vehicles can get attraction from its clients and they
would like to buy such fuel efficient cars, which can make their demand of future.

26. MARKETING OBJECTIVES
• Mitsubishi is the leading automobile company, which is providing the latest vehicles
and cars in the market and now it is analyzing the requirements of the clients to
provide them perfect and latest cars. The company wants to provide fuel efficient and
hybrid cars and vehicles, which can be useful for its customers. The company is
carrying out research work and analyzes the new technology, which can make it more
successful in the automobile market.

27. ADVERTISEMENT

28. • http://www.mitsubishicorp.com/jp/en/about/history/
• http://www.mitsubishicorp.com/jp/en/pr/archive/2016/
• http://www.mitsubishicorp.com/jp/en/about/
• https://en.wikipedia.org/wiki/Mitsubishi_Corporation
• http://www.team-bhp.com/forum/indian-car-scene/163623-april-2015-indian-car-
sales-figures-analysis.html
Made By:- Abhay Prakash Dubey
Gautam Buddha University BBA 2nd year

29. NAME :- ABHAY PRAKASH DUBEY
ROLL NO:- 15/IMB/002
THANK YOU FOR YOUR ATTENTION!