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الريادة الرقمية في تطبيقات الهواتف الذكية

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الريادة الرقمية في تطبيقات الهواتف الذكية

  1. 1. ‫ﻓﻲ‬ ‫اﻟﺮﻗﻤﻴﺔ‬ ‫اﻟﺮﻳﺎدة‬ ‫اﻟﺬﻛﻴﺔ‬ ‫اﻟﻬﻮاﺗﻒ‬ ‫ﺗﻄﺒﻴﻘﺎت‬ Digital Leadership in Mobile Apps
  2. 2. ‫ﻣﻘﺪﻣﺔ‬ Introduction
  3. 3. ‫#اﻟﺮﻳﺎدة_اﻟﺮﻗﻤﻴﺔ‬
  4. 4. ‫أرﻗﺎم‬ Facts ‫اﻵﻳﻔﻮن‬ ‫ﻟﺘﻄﺒﻴﻘﺎت‬ ‫اﻟﻤﺸﺘﺮوات‬ ‫إﺟﻤﺎﻟﻲ‬ 
‫ﺪ‬‫اﻷﻧﺪروﻳ‬ ‫ﻣﺸﺘﺮوات‬ ‫ﻣﻦ‬ ٪75 ‫ﺑـ‬ ‫أﻛﺜﺮ‬ iOS Apps generates 75% more revinue than Android #
  5. 5. ‫أرﻗﺎم‬ Facts ‫اﻟﻴﻮم‬ ‫ﻧﺮاﻫﺎ‬ ‫ﺗﻄﺒﻴﻖ‬ ‫آﻻف‬ 10 ‫ﻛﻞ‬ ‫ﻣﻦ‬ 1 
 2018 ‫ﻧﻬﺎﻳﺔ‬ ‫ﺣﺘﻰ‬ ‫ﺳﺘﺒﻘﻰ‬ 1 out 10,000 Application today will survive to end of 2018 #
  6. 6. ‫أرﻗﺎم‬ Facts ‫ﺎ‬ً‫ﻳﻮﻣﻴ‬ ‫ﺗﺤﻤﻴﻠﻪ‬ ‫ﻳﺘﻢ‬ ‫ﻣﺎ‬ ‫ﻣﺠﻤﻮع‬ ‫ﻣﻠﻴﻮن‬ ‫ﺧﻤﺴﻮن‬ 
‫ﺮ‬‫ﺷﻬ‬ ‫ﻣﻦ‬ ‫أﻗﻞ‬ ‫ﻓﻲ‬ ٪95 ‫ﺣﺬف‬ ‫وﻳﺘﻢ‬ ‫ﻟﻠﺘﻄﺒﻴﻘﺎت‬ Million Daily downloads of Apps and 50 95% of it are deleted in less than a month #
  7. 7. ‫أرﻗﺎم‬ Facts ‫ﺗﺠﺮﺑﺔ‬ ‫ﺗﺤﺴﻴﻦ‬ ‫ﻓﻲ‬ ‫اﺳﺘﺜﻤﺎره‬ ‫ﻳﺘﻢ‬ ‫دوﻻر‬ ‫ﻛﻞ‬ 
‫ر‬‫اﺳﺘﺜﻤﺎ‬ ‫ﻛﻌﺎﺋﺪ‬ ‫دوﻻر‬ 100 ‫ﺑـ‬ ‫ﻳﻌﻮد‬ ‫اﻟﻤﺴﺘﺨﺪم‬ Every $1 invested in UX can have a return of up to $100 for your business #
  8. 8. ‫أرﻗﺎم‬ Facts ‫ﻣﻦ‬ ٪90 ‫ﻣﻦ‬ ‫ﻷﻛﺜﺮ‬ ‫اﻟﻴﻮﻣﻲ‬ ‫اﻟﺪﺧﻞ‬ ‫ﻣﺘﻮﺳﻂ‬ 
‫ي‬‫ﺳﻌﻮد‬ ‫رﻳﺎل‬ 4000 ‫ﻳﺘﺠﺎوز‬ ‫ﻻ‬ ‫اﻟﺘﻄﺒﻴﻘﺎت‬ Avg. Daily Revinue of more than 90% of Apps does not exceed 4000 SAR #
  9. 9. ‫اﻟﺘﻄﺒﻴﻖ‬‫رﺣﻠﺔ‬ AppJurney ‫اﻟﻔﻜﺮة‬ ‫ﻓﻜﺮة‬ App Inseption ‫ﻋﻤﻞ‬ ‫ﻟﻨﻤﻮذج‬ ‫اﻟﻔﻜﺮة‬ ‫ﺗﺤﻮﻳﻞ‬ Transform your idea to a business model ‫ﻣﻨﺘﺞ‬ ‫إﻟﻰ‬ ‫اﻟﻌﻤﻞ‬ ‫ﻧﻤﻮذج‬ ‫ﺗﺤﻮﻳﻞ‬ Transform business model to an app ‫ﺗﻄﺒﻴﻖ‬ ‫ﻣﺸﺮوع‬ ‫ﺗﻜﺎﻟﻴﻒ‬ Consider cost ‫اﻟﺨﺎﺗﻤﺔ‬ Conclusion
  10. 10. ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﻓﻜﺮة‬ App Inception
  11. 11. ‫اﻟﺘﻄﺒﻴﻘﺎت‬‫أﻧﻮاع‬ AppTypes ‫ﻗﺎﺋﻤﺔ‬ ‫ﻟﻤﺸﻜﻠﺔ‬ ‫ﺣﻞ‬ ‫ﻋﻠﻰ‬ ‫ﻳﻌﺘﻤﺪ‬ ‫ﺗﻄﺒﻴﻖ‬ Problem solving app ‫ﻣﻄﺒﻘﺔ‬ ‫ﻟﻔﻜﺮة‬ ‫ﺗﻄﻮﻳﺮ‬ ‫ﻋﻠﻰ‬ ‫ﻳﻌﺘﻤﺪ‬ ‫ﺗﻄﺒﻴﻖ‬ Improve an existing app idea ‫ﻣﺮاﻓﻖ‬ ‫او‬ ‫ﻣﺘﻮﻓﺮ‬ ‫ﻣﻨﺘﺞ‬ ‫ﻋﻠﻰ‬ ‫ﻳﻌﺘﻤﺪ‬ ‫ﺗﻄﺒﻴﻖ‬ Product complementary app 1 2 3
  12. 12. Airpnp ‫أوﻟﻲ‬ ‫ﺗﻤﻮﻳﻞ‬ ‫ﻣﻌﻠﻦ‬ ‫ﻏﻴﺮ‬ ‫ﻗﺎﺋﻤﺔ‬ ‫ﻟﻤﺸﻜﻠﺔ‬ ‫ﺣﻞ‬ ‫ﺑﺎﺳﺘﺨﺪاﻣﻬﺎ‬ ‫ﻳﺮﻏﺐ‬ ‫ﻟﻤﻦ‬ ‫اﻟﻤﻴﺎه‬ ‫دورات‬ ‫ﺗﺄﺟﻴﺮ‬ ‫ﺷﺮاء‬ ‫ﻋﻤﻠﻴﺔ‬ ‫ﻛﻞ‬ ‫ﻋﻠﻰ‬ ‫ﺳﻌﻲ‬ ‫رﺳﻮم‬ ‫اﺳﺘﺜﻤﺎر‬ ‫ﺟﻮﻟﺔ‬ ‫دوﻻر‬ ‫ﻣﻠﻴﻮن‬ 60
  13. 13. RadPad ‫أوﻟﻲ‬ ‫ﺗﻤﻮﻳﻞ‬ ‫دوﻻر‬ ‫ﻣﻠﻴﻮن‬ 2.2 ‫أوﻟﻲ‬ ‫ﺗﻤﻮﻳﻞ‬ ‫دوﻻر‬ ‫اﻟﻒ‬ 800 ‫اﺳﺘﺜﻤﺎر‬ ‫ﺟﻮﻟﺔ‬ ‫دوﻻر‬ ‫ﻣﻠﻴﻮن‬ 9 ‫ﻣﻄﺒﻘﺔ‬ ‫ﻟﻔﻜﺮة‬ ‫ﺗﻄﻮﻳﺮ‬ ‫اﻟﺴﻜﻨﻴﺔ‬ ‫اﻟﻮﺣﺪات‬ ‫إﻳﺠﺎر‬ ‫ﻟﺘﺴﻬﻴﻞ‬ ‫اﻟﻜﺘﺮوﻧﻲ‬ ‫ﺗﻄﺒﻴﻖ‬ ‫ﻟﻠﻤﺴﺘﺄﺟﺮﻳﻦ‬ ‫اﻟﺸﻬﺮﻳﺔ‬ ‫اﻹﻳﺠﺎرات‬ ‫ﻣﻦ‬ ‫ﻣﻘﺘﻄﻊ‬ ‫ﻋﻤﻮﻟﺔ‬ ‫ﻳﺤﺼﻞ‬
  14. 14. Duolingo ‫اﺳﺘﺜﻤﺎر‬ ‫ﺟﻮﻟﺔ‬ ‫دوﻻر‬ ‫ﻣﻠﻴﻮن‬ 15 ‫أوﻟﻲ‬ ‫ﺗﻤﻮﻳﻞ‬ ‫دوﻻر‬ ‫ﻣﻠﻴﻮن‬ 3.3 ‫اﺳﺘﺜﻤﺎر‬ ‫ﺟﻮﻟﺔ‬ ‫دوﻻر‬ ‫ﻣﻠﻴﻮن‬ 45 ‫ﻣﻄﺒﻘﺔ‬ ‫ﻟﻔﻜﺮة‬ ‫ﺗﻄﻮﻳﺮ‬ ‫ﺗﻄﺒﻴﻖ‬ ‫ﻋﺒﺮ‬ ‫وﻛﺘﺎﺑﺔ‬ ‫ﻗﺮاءة‬ ‫ﺑﺎﻟﻤﻤﺎرﺳﺔ‬ ‫اﻟﻠﻐﺔ‬ ‫ﺗﻌﻠﻴﻢ‬ ‫اﻟﻜﺘﺮوﻧﻴﺔ‬ ‫وﻣﺸﺘﺮوات‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻫﺠﻴﻦ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫ﻳﺮﺑﺢ‬
  15. 15. Sesame ‫أوﻟﻲ‬ ‫ﺗﻤﻮﻳﻞ‬ ‫دوﻻر‬ ‫ﻣﻠﻴﻮن‬ 1.43 ‫ﻣﺮاﻓﻖ‬ ‫ﻣﻨﺘﺞ‬ ‫ﻋﻠﻰ‬ ‫ﻳﻌﺘﻤﺪ‬ ‫ﺗﻄﺒﻴﻖ‬ ‫ﻃﺮﻳﻖ‬ ‫ﻋﻦ‬ ‫اﻷﺑﻮاب‬ ‫وإﻏﻼق‬ ‫ﺑﻔﺘﺢ‬ ‫ﺗﺤﻜﻢ‬ ‫اﻻﺻﻠﻴﺔ‬ ‫ﻟﻠﻤﻨﺘﺠﺎت‬ ‫اﻻﻟﻜﺘﺮوﻧﻴﺔ‬ ‫اﻟﻤﺸﺘﺮوات‬ ‫اﻻرﺑﺎح‬ ‫ﻳﺤﺼﻞ‬
  16. 16. Fallah Riyadh ‫أوﻟﻲ‬ ‫ﺗﻤﻮﻳﻞ‬ ‫رﻳﺎل‬ ‫ﻣﻠﻴﻮن‬ ‫ﻗﺎﺋﻤﺔ‬ ‫ﻟﻤﺸﻜﻠﺔ‬ ‫ﺣﻞ‬ ‫اﻟﺮﻳﺎض‬ ‫ﺑﻤﺪﻳﻨﺔ‬ ‫واﻟﻔﻌﺎﻟﻴﺎت‬ ‫ﻟﻸﻣﺎﻛﻦ‬ ‫ﺗﺮﻓﻴﻬﻲ‬ ‫دﻟﻴﻞ‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻣﻦ‬ ‫ﻳﺮﺑﺢ‬
  17. 17. ‫اﻟﻔﻜﺮة‬‫اﻟﻤﻠﻜﻴﺔ‬ Intellectualproperty !
  18. 18. ‫ﻋﻤﻞ‬ ‫ﻟﻨﻤﻮذج‬ ‫اﻟﻔﻜﺮة‬ ‫ﺗﺤﻮﻳﻞ‬ 
Transform your into a business model
  19. 19. ‫اﻟﻌﻤﻞ‬‫ﻧﻤﻮذج‬‫ﺗﺼﻤﻴﻢ‬‫ﻣﺮاﺣﻞ‬ BusinessModelDevelopment ‫اﻟﺘﺠﺎري‬ ‫اﻟﻌﻤﻞ‬ ‫ﻧﻤﻮذج‬ Business Model Canvas ‫اﻟﺘﻨﺎﻓﺴﻴﺔ‬ ‫اﻟﻘﻴﻤﺔ‬ ‫ﻧﻤﻮذج‬ Propositional Value Canvas ‫اﻟﻤﺎﻟﻲ‬ ‫اﻟﻨﻤﻮذج‬ Financial Model
  20. 20. ‫اﻟﺘﺠﺎري‬‫اﻟﻌﻤﻞ‬‫ﻧﻤﻮذج‬ BusinessModelCanvas Key Activities Value Proposition Customer Relationships Customers Revenue Channels Key Resources Costs Key Partners
  21. 21. ‫اﻟﺘﻨﺎﻓﺴﻴﺔ‬‫اﻟﻘﻴﻤﺔ‬‫ﻧﻤﻮذج‬ PropositionalValueCanvas GAINSGAIN CREATORS PRODUCTS & SERVICES PAIN RELIEVERS PAINS CUSTOMER JOBS
  22. 22. ‫اﻟﻤﺎﻟﻲ‬‫اﻟﻨﻤﻮذج‬ FinancialModel ‫اﻟﻤﺠﺎﻧﻲ‬ Free ‫اﻟﻤﺪﻓﻮع‬ Paid App ‫اﻟﻤﺪﻓﻮﻋﺔ‬ ‫اﻹﺷﺘﺮاﻛﺎت‬ Subscriptions ‫اﻻﻟﻜﺘﺮوﻧﻴﺔ‬ ‫اﻟﻤﺸﺘﺮوات‬ InApp Purchase ‫اﻟﻤﻬﺠﻦ‬ ‫اﻟﻨﻤﻮذج‬ Hybrid Financial Model 1 2 3 4 5
  23. 23. ‫اﻟﻌﻤﻞ‬‫ﻧﻤﻮذج‬‫ﻟﻨﺠﺎج‬‫ﻣﺆﺷﺮات‬ Indicatorsforasuccessfulbusinessmodel ‫دوﻧﻚ‬ ‫ﻣﻦ‬ ‫ﻳﻌﻤﻞ‬ ‫ان‬ ‫ﻳﻤﻜﻦ‬ The business can run without you ‫ﻗﻴﺎﺳﻪ‬ ‫ﻳﻤﻜﻦ‬ ‫ﺷﻲء‬ ‫ﻛﻞ‬ Everything is measurable ‫ﺗﻄﻮﻳﺮه‬ ‫ﻳﻤﻜﻦ‬ Room for growth
  24. 24. ‫ﻣﻮﻗﻊ؟‬‫أم‬‫ﻟﺘﻄﺒﻴﻖ‬‫أﺣﺘﺎج‬‫ﻫﻞ‬ DoIneedanApporaWebsite? ?
  25. 25. ‫اﻟﻌﻤﻞ‬ ‫ﻧﻤﻮذج‬ ‫ﺗﺤﻮﻳﻞ‬ ‫ﺧﺪﻣﺔ‬ ‫أو‬ ‫ﻣﻨﺘﺞ‬ ‫إﻟﻰ‬ Transform business model to an app
  26. 26. ‫اﻷدﻧﻰ‬‫ﺑﺎﻟﺤﺪ‬‫اﻟﻤﻨﺘﺞ‬ MinimumViableProduct
  27. 27. ‫اﻷدﻧﻰ‬‫ﺑﺎﻟﺤﺪ‬‫اﻟﻤﻨﺘﺞ‬ MinimumViableProduct
  28. 28. ‫اﻟﺘﻄﺒﻴﻖ‬‫ﺗﻄﻮﻳﺮ‬‫ﺧﻄﻮات‬ AppDevelopmentLifeCycle ‫اﻟﻌﻤﻞ‬ ‫ﻧﻄﺎق‬ Scope of Work ‫اﻟﻤﺴﺘﺨﺪم‬ ‫وﺗﺠﺮﺑﺔ‬ ‫اﻟﺮﺳﻮﻣﻴﺔ‬ ‫اﻟﻮاﺟﻬﺎت‬ ‫ﺗﺼﻤﻴﻢ‬ UI/UX ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﺑﺮﻣﺠﺔ‬ Code Development ‫اﻟﺘﻄﺒﻴﻖ‬ ‫اﺧﺘﺒﺎر‬ Quality Assurance ‫واﻟﺼﻴﺎﻧﺔ‬ ‫اﻻﻃﻼق‬ Publishing & Maintenance ‫واﻟﺘﺸﻐﻴﻞ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ Marketing and Operation 1 2 3 4 5 6
  29. 29. ‫اﻟﻌﻤﻞ‬‫ﻧﻄﺎق‬ ScopeofWork ‫اﻟﻔﺮﺿﻴﺎت‬ Assumptions ‫اﻟﻘﻴﻮد‬ Constraints ‫اﻟﻌﻤﻞ‬ ‫ﻣﺘﻄﻠﺒﺎت‬ Business Requirements ‫اﻟﻔﻨﻴﺔ‬ ‫اﻟﻤﺘﻄﻠﺒﺎت‬ Technical Requirements ‫اﺧﺮى‬ ‫أﻧﻈﻤﺔ‬ ‫أو‬ ‫ﺧﺪﻣﺎت‬ ‫ﻣﻊ‬ ‫اﻻرﺗﺒﺎط‬ Dependencies ‫اﻟﻤﺴﺘﻘﺒﻠﻴﺔ‬ ‫اﻟﻤﺘﻄﻠﺒﺎت‬ Future Requirements 1 2 3 4 5 6
  30. 30. ‫اﻟﺘﻄﻮﻳﺮ‬‫ﻣﻨﺼﺎت‬ DevelopmentPlatforms ‫اﻷﺻﻴﻠﺔ‬ ‫اﻟﺠﻮال‬ ‫ﺗﻄﺒﻴﻘﺎت‬ Native mobile apps ‫اﻟﻬﺠﻴﻨﺔ‬ ‫اﻟﺠﻮال‬ ‫ﺗﻄﺒﻴﻘﺎت‬ Hybrid mobile apps ‫اﻟﻮﻳﺐ‬ ‫ﺗﻄﺒﻴﻘﺎت‬ Web apps 1 2 3
  31. 31. ‫اﻷﺻﻴﻠﺔ‬‫اﻟﺠﻮال‬‫ﺗﻄﺒﻴﻘﺎت‬ Nativemobileapps ‫ﻋﺎﻟﻴﺔ‬ ‫ﺗﻨﻔﻴﺬ‬ ‫ﺗﻜﻠﻔﺔ‬ High Development Cost ‫ﻧﻈﺎم‬ ‫ﻟﻜﻞ‬ ‫ﻛﺎﻣﻼ‬ ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﺗﺼﻤﻴﻢ‬ ‫ﻳﺘﻢ‬ A different development for every different platform ‫اﻟﻬﺎﺗﻒ‬ ‫ﻋﺘﺎد‬ ‫ﻛﻞ‬ ‫ﻓﻲ‬ ‫اﻟﺘﺤﻜﻢ‬ ‫إﻣﻜﺎﻧﻴﺔ‬ Full control of phone hardware ‫ﻣﺴﺘﺨﺪم‬ ‫وﺗﺠﺮﺑﺔ‬ ‫اداء‬ ‫أﻓﻀﻞ‬ Best performance and user experience 1 2 3 4
  32. 32. ‫اﻟﻬﺠﻴﻨﺔ‬‫اﻟﺠﻮال‬‫ﺗﻄﺒﻴﻘﺎت‬ Hybridmobileapps ‫ﺎ‬ً‫ﻧﺴﺒﻴ‬ ‫ﻣﻨﺨﻔﻀﺔ‬ ‫ﻣﺒﺪﺋﻴﺔ‬ ‫ﺗﻜﻠﻔﺔ‬ Relatively Lower Initial Cost ‫ﺳﺮﻳﻊ‬ ‫ﻓﻮز‬ Quick win ‫ﻧﻈﺎم‬ ‫اي‬ ‫ﻋﻠﻰ‬ ‫ﻟﺘﻌﻤﻞ‬ ‫واﺣﺪة‬ ‫ﻣﺮة‬ ‫ﺑﺮﻣﺠﺘﻬﺎ‬ ‫ﻳﺘﻢ‬ Develop once deploy on any platform ‫اﻟﺠﻬﺎز‬ ‫ﺑﻌﺘﺎد‬ ‫ﻣﺤﺪود‬ ‫ﺗﺤﻜﻢ‬ Limited access to phone resources React Native NativeScript 1 2 3 4
  33. 33. ‫اﻟﻮﻳﺐ‬‫ﺗﻄﺒﻴﻘﺎت‬ Webapps ‫ﻧﺴﺒﻴﺎ‬ ‫ﻣﻨﺨﻔﻀﺔ‬ ‫ﺗﻜﻠﻔﺔ‬ Relative Low Cost ‫ﻧﻈﺎم‬ ‫أي‬ ‫ﻋﻠﻰ‬ ‫ﻟﺘﻌﻤﻞ‬ ‫واﺣﺪة‬ ‫ﻣﺮة‬ ‫ﺑﺮﻣﺠﺘﻬﺎ‬ ‫ﻳﺘﻢ‬ Develop once deploy on any platform ‫اﻟﺠﻬﺎز‬ ‫ﺑﻌﺘﺎد‬ ً‫ﺟﺪا‬ ‫ﻣﺤﺪود‬ ‫ﺗﺤﻜﻢ‬ Very limited access to phone resources ‫ﺳﻴﺌﺔ‬ ‫اﺳﺘﺨﺪام‬ ‫وﺗﺠﺮﺑﺔ‬ ‫أداء‬ Bad performace and user experice 1 2 3 4
  34. 34. ? ‫ﻻﺳﺘﺨﺪاﻣﻬﺎ؟‬‫ﺗﻘﻨﻴﺔ‬‫أﻓﻀﻞ‬‫ﻣﺎﻫﻲ‬ Whatisthebesttechnologytouse?
  35. 35. ‫اﻟﻤﺴﺘﺨﺪم‬‫وﺗﺠﺮﺑﺔ‬‫اﻟﺮﺳﻮﻣﻴﺔ‬‫اﻟﻮاﺟﻬﺎت‬ UserInterface&UserExperience ‫اﻟﻤﻨﺎﻓﺴﻴﻦ‬ ‫ﺗﺤﻠﻴﻞ‬ Competitor Analysis ‫اﻟﺘﺼﻤﻴﻢ‬ ‫اﻟﺘﻮﺟﻪ‬ ‫اﺧﺘﻴﺎر‬ Moodboarding ‫اوﻟﻴﺔ‬ ‫رﺳﻮم‬ ‫اﻟﻰ‬ ‫اﻟﻤﺘﻄﻠﺒﺎت‬ ‫ﺗﺤﻮﻳﻞ‬ Wireframing ‫اﻟﺸﺎﺷﺎت‬ ‫ﺗﺼﻤﻴﻢ‬ High Fidelity Design ‫اﻟﻤﻔﺎﺿﻠﺔ‬ ‫اﺧﺘﺒﺎرات‬ A/B Testing 1 2 3 4 5
  36. 36. ‫وﺗﻄﻮﻳﺮ‬،‫ﺻﻴﺎﻧﺔ‬،‫أﻃﻼق‬ Deploy,MaintainandImprove ‫اﻷداء‬ ‫ﻣﺴﺘﻮى‬ ‫ﻗﻴﺎس‬ Key Performance Indicators (KPI) ‫اﻟﻤﺴﺘﺨﺪم‬ ‫ﺗﺠﺮﺑﺔ‬ ‫ﻗﻴﺎس‬ User Experience Testing ‫ﻣﺴﺘﻤﺮ‬ ‫ﺗﻘﻨﻲ‬ ‫ﻓﻨﻲ‬ ‫دﻋﻢ‬ Continues Technical Support ‫اﻟﻤﻨﺎﻓﺴﻴﻦ‬ ‫ﻣﺮاﻗﺒﺔ‬ Compititors Screening 1 2 3 4
  37. 37. ‫اﻷوﻟﻴﺔ‬‫اﻟﻨﺴﺦ‬ AppReleases ‫اﻟﻤﻄﻮر‬ ‫ﻧﺴﺨﺔ‬ Dev. ‫آﻟﻔﺎ‬ ‫ﻧﺴﺨﺔ‬ Alpha ‫ﺑﻴﺘﺎ‬ ‫ﻧﺴﺨﺔ‬ Beta ‫اﻟﻤﻨﺸﻮرة‬ ‫اﻹﺻﺪارات‬ Production Releases Alpha Beta v1.0 Nightly
  38. 38. ! ‫واﻟﺘﺸﻐﻴﻞ‬‫اﻟﺘﺴﻮﻳﻖ‬ MarketingandOperation
  39. 39. ‫ﺗﻄﺒﻴﻖ‬ ‫ﻣﺸﺮوع‬ ‫ﺗﻜﺎﻟﻴﻒ‬ App cost
  40. 40. ‫ﺧﺎﻃﺌﺔ‬‫ﻣﻔﺎﻫﻴﻢ‬ MisconceptionsonAppcosting ‫ﺎ‬ ً‫ﺗﻄﺒﻴﻘ‬ ‫ﺗﺼﺒﺢ‬ ‫أن‬ ‫ﻳﻤﻜﻦ‬ ‫ﻓﻜﺮة‬ ‫ﻛﻞ‬ Every Idea can be an App ‫ﺳﺄدﻓﻌﻪ‬ ‫ﻣﺎ‬ ‫ﻛﻞ‬ ‫ﻫﻲ‬ ‫ﻓﻘﻂ‬ ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﺗﻜﻠﻔﺔ‬ App cost is all what i will pay ‫ﻋﻤﻞ‬ ‫ﻧﻄﺎق‬ ‫ﺑﺪون‬ ‫اﻟﺘﻜﻠﻔﺔ‬ ‫ﻣﻌﺮﻓﺔ‬ ‫ﻳﻤﻜﻦ‬ ‫ﻣﻮﺟﻮد‬ ‫ﺑﺘﻄﺒﻴﻖ‬ ‫اﻟﺘﺸﺒﻴﻪ‬ ‫ﺑﻤﺠﺮد‬ ‫أو‬ You can get cost estimate with no scope of work or by referring to sample apps 1 2 3
  41. 41. ‫ﺗﺤﺘﺎج؟‬‫ﻣﺎذا‬ WhatDoIneed? ‫وﻣﺤﺪد‬ ‫واﺿﺢ‬ ‫ﻋﻤﻞ‬ ‫ﻧﻄﺎق‬ Concise and Precise Scope of Work ‫واﺿﺤﺔ‬ ‫ﻋﻤﻞ‬ ‫إﺟﺮاءات‬ Clear Workflows ‫اﻟﻤﺘﻮﻗﻌﺔ‬ ‫اﻟﻤﺨﺮﺟﺎت‬ ‫ﺗﺤﺪﻳﺪ‬ Project Deliverables ‫ﻣﺤﺪد‬ ‫ﺑﺰﻣﻦ‬ ‫ﻣﺤﺪدة‬ ‫وﺗﺴﻠﻴﻤﺎت‬ ‫ﻣﺮاﺣﻞ‬ Project Milestoes 1 2 3 4
  42. 42. ‫اﻟﺘﻄﺒﻴﻘﺎت‬‫ﺑﺘﺴﻌﻴﺮات‬‫ﻣﺮﺗﺒﻄﺔ‬‫ﻧﻘﺎط‬ factorsthatdetermineAppcost ‫اﻷﺷﻴﺎء‬ ‫اﻧﺘﺮﻧﺖ‬ ‫أﺟﻬﺰة‬ ‫ﻣﻊ‬ ‫اﻟﺘﻜﺎﻣﻞ‬ IoT Integration ‫اﻟﺮﺳﻮﻣﻴﺔ‬ ‫اﻟﻮاﺟﻬﺎت‬ ‫ﺗﺼﺎﻣﻴﻢ‬ UI Design ‫واﻹﺷﻌﺎرات‬ ‫اﻟﺘﻨﺒﻴﻬﺎت‬ ‫ﺧﺪﻣﺎت‬ Push Notifications & SMS ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﻟﻬﺎ‬ ‫اﻟﻤﺨﺼﺺ‬ ‫اﻟﻤﻨﺼﺎت‬ ‫ﻧﻮع‬ Platforms Types ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﻟﺘﻄﻮﻳﺮ‬ ‫اﻟﺘﺤﻠﻴﻠﻴﺔ‬ ‫واﻟﻮﺛﺎﺋﻖ‬ ‫اﻟﺪراﺳﺎت‬ Project Documentation & SRS ‫اﻟﻤﺴﺘﺨﺪﻣﺔ‬ ‫واﻟﺘﻘﻨﻴﺎت‬ ‫اﻟﺒﺮﻣﺠﻴﺔ‬ ‫اﻟﺒﻨﻴﺔ‬ ‫ﻧﻮع‬ Framework and Technology ‫اﻟﺬﻛﻴﺔ‬ ‫اﻟﻬﻮاﺗﻒ‬ ‫ﺧﺪﻣﺎت‬ ‫ﻣﻊ‬ ‫اﻟﺘﻜﺎﻣﻞ‬ Smart Phone Hardware Integration ‫اﻟﺒﺼﺮﻳﺔ‬ ‫اﻟﻬﻮﻳﺔ‬ Identity and logo ‫ﻟﻠﺘﻄﺒﻴﻖ‬ ‫اﻟﺘﺤﺘﻴﺔ‬ ‫اﻟﺒﻨﻴﺔ‬ Infrastructure ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﺪﻓﻊ‬ ‫ﺧﺪﻣﺎت‬ Payment Gateway ‫ﺧﺎرﺟﻴﺔ‬ ‫ﺧﺪﻣﺎت‬ ‫ﻣﻊ‬ ‫اﻟﺘﻜﺎﻣﻞ‬ 3rd Party Integration
  43. 43. ‫اﻹﺳﺘﻀﺎﻓﺔ‬ ‫وﺧﺪﻣﺎت‬ ‫ﻟﻠﺘﻄﺒﻴﻖ‬ ‫اﻟﺘﺤﺘﻴﺔ‬ ‫اﻟﺒﻨﻴﺔ‬ Infrastructure ‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫اﻟﺪﻓﻊ‬ ‫ﺧﺪﻣﺎت‬ ‫رﺳﻮم‬ Payment Gateway Fees ‫واﻹﺷﻌﺎرات‬ ‫اﻟﺘﻨﺒﻴﻪ‬ ‫ﺧﺪﻣﺎت‬ ‫رﺳﻮم‬ Push Notification & SMS Fees ‫ﺧﺎرﺟﻴﺔ‬ ‫أﻧﻈﻤﺔ‬ ‫ﻣﻊ‬ ‫اﻟﺘﻜﺎﻣﻞ‬ ‫ﺧﺪﻣﺎت‬ ‫رﺳﻮم‬ 3rd Party Integration Fees ‫اﻟﻔﻨﻲ‬ ‫واﻟﺪﻋﻢ‬ ‫اﻟﺘﻘﻨﻲ‬ ‫اﻟﺘﻄﻮﻳﺮ‬ Support and Development ‫واﻹﻋﻼن‬ ‫اﻟﺘﺴﻮﻳﻖ‬ Marketing and Advertisement ‫اﻟﺘﺴﻮﻳﻖ‬ ‫و‬ ‫اﻹدارة‬ ‫ﻓﺮﻳﻖ‬ Mangament and Marketing Teams ‫اﻟﺠﺮاﻓﻴﻜﻲ‬ ‫اﻟﺘﺼﻤﻴﻢ‬ ‫ﻓﺮﻳﻖ‬ Design Team ‫اﻹﺗﺼﺎل‬ ‫ﻣﺮﻛﺰ‬ ‫ﺧﺪﻣﺎت‬ Customer Support ‫اﻟﺮﺳﻤﻲ‬ ‫اﻟﺘﺴﺠﻴﻞ‬ ‫رﺳﻮم‬ Legal Fees ‫اﻟﺘﻄﺒﻴﻖ‬‫ﻣﻦ‬‫اﻻﻧﺘﻬﺎء‬‫ﺑﻌﺪ‬ OperationalCost
  44. 44. ‫اﻟﺨﺎﺗﻤﺔ‬ Conclusion
  45. 45. ‫ﻧﻔﺴﻚ‬‫اﺳﺄل‬‫ا‬ً‫اﺧﻴﺮ‬ FinallyAskyourself ‫ﺣﻠﻬﺎ؟‬ ‫ﻋﻠﻰ‬ ‫ﺗﺴﺎﻋﺪ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﺸﻜﻠﺔ‬ ‫ﻣﺎ‬ What problem dose it solve? ‫اﻟﻤﻀﺎﻓﺔ؟‬ ‫اﻟﻘﻴﻤﺔ‬ ‫وﻣﺎﻫﻲ‬ ‫؟‬ ‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﻫﻲ‬ ‫ﻟﻤﺎذا‬ How is it different or better than other products/services? ‫اﻟﻤﺴﺘﻬﺪﻓﺔ؟‬ ‫اﻟﻔﺌﺔ‬ ‫ﻣﻦ‬ Who is the targeted Audience? ‫ﺑﺘﺴﻮﻳﻘﻬﺎ؟‬ ‫ﺳﺄﻗﻮم‬ ‫ﻛﻴﻒ‬ How will I market it? ‫ﻟﺪﻳﻬﻢ؟‬ ‫اﻟﻘﻮة‬ ‫ﻧﻘﺎط‬ ‫وﻣﺎﻫﻲ‬ ‫اﻟﻤﻨﺎﻓﺴﻴﻦ‬ ‫ﻣﻦ‬ Who is my competitors? ‫اﻟﻤﺸﺮوع؟‬ ‫ﺳﻴﻤﻮل‬ ‫ﻣﻦ‬ Who will fund the project? 1 2 3 4 5 6
  46. 46. ‫ا‬ً‫ﺷﻜﺮ‬ Thanks
  47. 47. ‫اﻟﻤﺮاﺟﻊ‬ Referances • https://www.entrepreneur.com/article/227907 • https://www.forbes.com/sites/kauffman/2012/06/11/ how-to-turn-an-idea-into-a-startup-begin-with-a- business-concept-statement/#6172f3e1451c • https://www.forbes.com/sites/kauffman/2012/06/11/ how-to-turn-an-idea-into-a-startup-begin-with-a- business-concept-statement/#6172f3e1451c • https://www.applicoinc.com/blog/mvp-mobile-app/ • https://clearbridgemobile.com/how-to-build-a-mobile- app-requirements-document/ • http://sonin.agency/uiux-design-exciting-app-users/ • https://devops.com/understanding-app-development- life-cycle/

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