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ShaveCode
 Online   Campaign




      ShaveCode @Pyramids marketing   1
Targeted
                                                             Online Campaign                  Objective
                                                             • YallaKora                “Promote Facebook and               Summer Campaign
Online                                                       • Filgoal                       twitter page”
                                                             • Masrawy
                       Cheap            Interactive          • Facebook
                                                             • Ad-Sense



                                                                                                                                                      Link
                                                                                                                                                   Social Media
                                                                                                                         Webpage
                                                                                                                                                        +
                    ShaveCode Webpage                                          Main Content                                                        ShaveCode
                                                                               • ShaveCode SKU’s                                                    webpage
                                                                               •   Skin Type, the perfect choice for u                                  +
                                                                               •   Skin Problem
                                                                               •   How to shave With ShaveCode                                      consumer




   Branded Page          Branded Channel              #ShaveCode
     Shaving                                           #shaving                                                                                          IPhone
                            Upload vids                                                                                    Mobile Apps                 BlackBerry
    ShaveCode                     We                  #MenShave                               Application
      Groups                     Them                  ReTweet                                                                                          Android
                                  You                  Promote                     1.    Answer this Qs,
                                                                                   2.    know you skin type,
                                                                                   3.    the perfect ShaveCode                           Why Apps ?
         Selected                                                                        Choice                                        ShaveCode SKU’s
         Target             Like, share                                                                                            How to shave With ShaveCode
         Segment
                                                                                                                                            Skin Type,
                                                                                                                                    And a simple shaving game


      Comment, feed back , share , like, word of mouth…etc

                                                                                                                                                                    2
                                                                                                                                    ShaveCode @Pyramids marketing
Content



                            3. Social
             2. channels
1. Website                   Media      4. Online ads
              Branding
                           Management




                                                        ShaveCode @Pyramids marketing
Content



                                                         3. Social
                                          2. channels
                             1. Website                   Media      4. Online ads
                                           Branding
                                                        Management




Main Content
• ShaveCode SKU’s
•   Skin Type, the perfect
    choice for u
•   Skin Problem
•   How to shave With
    ShaveCode

Ref: http://www.shave.com

                                                                                                                4
                                                                                     ShaveCode @Pyramids marketing
Content



                                                                            3. Social
                                                  2. channels
                             1. Website                                      Media      4. Online ads
                                                   Branding
                                                                           Management




Main Content
• ShaveCode SKU’s                            Develop pages identity
•   Skin Type, the perfect
    choice for u                  Ref:
•   Skin Problem                  http://www.youtube.com/user/MysteryGuitarMan
•   How to shave With             http://twitter.com/#!/MysteryGuitarM
    ShaveCode

Ref: http://www.shave.com

                                                                                                                                   5
                                                                                                        ShaveCode @Pyramids marketing
Content



                                                                            3. Social
                                                  2. channels
                             1. Website                                      Media          4. Online ads
                                                   Branding
                                                                           Management




Main Content
                                                                                  Get Creative
• ShaveCode SKU’s                            Develop pages identity               • Polls
•   Skin Type, the perfect
                                                                                  • Games
    choice for u                  Ref:
•   Skin Problem                  http://www.youtube.com/user/MysteryGuitarMan
                                                                                  • Know how
•   How to shave With             http://twitter.com/#!/MysteryGuitarM            • New information
    ShaveCode                                                                     • Daily story

Ref: http://www.shave.com

                                                                                                                                       6
                                                                                                            ShaveCode @Pyramids marketing
Content



                                                                            3. Social
                                                  2. channels
                             1. Website                                      Media          4. Online ads
                                                   Branding
                                                                           Management




Main Content
                                                                                  Get Creative
• ShaveCode SKU’s                            Develop pages identity               • Polls
•   Skin Type, the perfect
                                                                                  • Games
    choice for u                  Ref:
•   Skin Problem                  http://www.youtube.com/user/MysteryGuitarMan
                                                                                  • Know how
•   How to shave With             http://twitter.com/#!/MysteryGuitarM            • New information
    ShaveCode                                                                     • Daily story

Ref: http://www.shave.com

                                                                                                                                       7
                                                                                                            ShaveCode @Pyramids marketing
3. Social
                                                  2. channels
                             1. Website                                      Media          4. Online ads
                                                   Branding
                                                                           Management




Main Content
                                                                                  Get Creative
• ShaveCode SKU’s                            Develop pages identity               • Polls
•   Skin Type, the perfect
                                                                                  • Games
    choice for u                  Ref:
•   Skin Problem                  http://www.youtube.com/user/MysteryGuitarMan
                                                                                  • Know how
•   How to shave With             http://twitter.com/#!/MysteryGuitarM            • New information
    ShaveCode                                                                     • Daily story

Ref: http://www.shave.com

                                                                                                                                       8
                                                                                                            ShaveCode @Pyramids marketing
Sarmady                     Yasser El-              Sarmady
                                                                                  Harery

    Horizon

                                                                            3. Social
                                                  2. channels
                             1. Website                                      Media            4. Online ads
                                                   Branding
                                                                           Management




Main Content
                                                                                  Get Creative
• ShaveCode SKU’s                            Develop pages identity               • Polls
•   Skin Type, the perfect
                                                                                  • Games
    choice for u                  Ref:
•   Skin Problem                  http://www.youtube.com/user/MysteryGuitarMan
                                                                                  • Know how
•   How to shave With             http://twitter.com/#!/MysteryGuitarM            • New information
    ShaveCode                                                                     • Daily story

Ref: http://www.shave.com

                                                                                                                                         9
                                                                                                              ShaveCode @Pyramids marketing
Thanks
@Pyramids marketing

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Social media campaign @axtantawy

  • 1. ShaveCode Online Campaign ShaveCode @Pyramids marketing 1
  • 2. Targeted Online Campaign Objective • YallaKora “Promote Facebook and Summer Campaign Online • Filgoal twitter page” • Masrawy Cheap Interactive • Facebook • Ad-Sense Link Social Media Webpage + ShaveCode Webpage Main Content ShaveCode • ShaveCode SKU’s webpage • Skin Type, the perfect choice for u + • Skin Problem • How to shave With ShaveCode consumer Branded Page Branded Channel #ShaveCode Shaving #shaving IPhone Upload vids Mobile Apps BlackBerry ShaveCode We #MenShave Application Groups Them ReTweet Android You Promote 1. Answer this Qs, 2. know you skin type, 3. the perfect ShaveCode Why Apps ? Selected Choice ShaveCode SKU’s Target Like, share How to shave With ShaveCode Segment Skin Type, And a simple shaving game Comment, feed back , share , like, word of mouth…etc 2 ShaveCode @Pyramids marketing
  • 3. Content 3. Social 2. channels 1. Website Media 4. Online ads Branding Management ShaveCode @Pyramids marketing
  • 4. Content 3. Social 2. channels 1. Website Media 4. Online ads Branding Management Main Content • ShaveCode SKU’s • Skin Type, the perfect choice for u • Skin Problem • How to shave With ShaveCode Ref: http://www.shave.com 4 ShaveCode @Pyramids marketing
  • 5. Content 3. Social 2. channels 1. Website Media 4. Online ads Branding Management Main Content • ShaveCode SKU’s Develop pages identity • Skin Type, the perfect choice for u Ref: • Skin Problem http://www.youtube.com/user/MysteryGuitarMan • How to shave With http://twitter.com/#!/MysteryGuitarM ShaveCode Ref: http://www.shave.com 5 ShaveCode @Pyramids marketing
  • 6. Content 3. Social 2. channels 1. Website Media 4. Online ads Branding Management Main Content Get Creative • ShaveCode SKU’s Develop pages identity • Polls • Skin Type, the perfect • Games choice for u Ref: • Skin Problem http://www.youtube.com/user/MysteryGuitarMan • Know how • How to shave With http://twitter.com/#!/MysteryGuitarM • New information ShaveCode • Daily story Ref: http://www.shave.com 6 ShaveCode @Pyramids marketing
  • 7. Content 3. Social 2. channels 1. Website Media 4. Online ads Branding Management Main Content Get Creative • ShaveCode SKU’s Develop pages identity • Polls • Skin Type, the perfect • Games choice for u Ref: • Skin Problem http://www.youtube.com/user/MysteryGuitarMan • Know how • How to shave With http://twitter.com/#!/MysteryGuitarM • New information ShaveCode • Daily story Ref: http://www.shave.com 7 ShaveCode @Pyramids marketing
  • 8. 3. Social 2. channels 1. Website Media 4. Online ads Branding Management Main Content Get Creative • ShaveCode SKU’s Develop pages identity • Polls • Skin Type, the perfect • Games choice for u Ref: • Skin Problem http://www.youtube.com/user/MysteryGuitarMan • Know how • How to shave With http://twitter.com/#!/MysteryGuitarM • New information ShaveCode • Daily story Ref: http://www.shave.com 8 ShaveCode @Pyramids marketing
  • 9. Sarmady Yasser El- Sarmady Harery Horizon 3. Social 2. channels 1. Website Media 4. Online ads Branding Management Main Content Get Creative • ShaveCode SKU’s Develop pages identity • Polls • Skin Type, the perfect • Games choice for u Ref: • Skin Problem http://www.youtube.com/user/MysteryGuitarMan • Know how • How to shave With http://twitter.com/#!/MysteryGuitarM • New information ShaveCode • Daily story Ref: http://www.shave.com 9 ShaveCode @Pyramids marketing