Breakthrough marketing by Abdullah shah.
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Southwest Airlines has experienced breakthrough success through its unique marketing approach focused on customer service and low fares. It began in 1971 with a goal of getting customers to their destinations on time at the lowest prices while ensuring a good customer experience. Southwest marketed itself as the "LUV airlines" and featured a bright red heart logo initially. Today it serves 72 cities across 32 states and continues investing in customer service through amenities like free bags and onboard Wi-Fi.
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- 1. Breakthrough Marketing Presenting by ABDULLAH AWAIS
- 3. History Southwest Airlines entered the airline industry in 1971 with little money. More than 39 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make sure they have a good time doing it, people will fly your airline. And you know what? They were right. Marketing itself as the LUV airlines.
- 4. What's LUV? Southwest has been in LUV with our Customers from the very beginning . Therefore, it's fitting that we began service to San Antonio and Houston from Love Field in Dallas on June 18, 1971. As our Company and Customers grew, our LUV grew too! Then in 1977, our stock was listed on the New York Stock Exchange under the ticker symbol "LUV.“ Southwest currently serves 72 cities in 32 states.
- 5. Services
- 6. logo The company featured a bright red Now its logo is : heart as its first logo.
- 7. Facilities Refreshment in the plane Major facility
- 8. Served our customers with Love Bites ( peanuts ) & Love Potions( drinks ) during journey . After the 16 credits , we provide a free ticket to our customers . This facility is for everyone.
- 10. Mission
- 11. Why Breakthrough Southwest Airlines provides the Wi-Fi technology in their planes, providing internet facility among the passengers of Southwest Airlines.
- 12. Variety Southwest Airlines have a lot of variety of planes such as :
- 14. Contacts e-mail: swamedia@wnco.com or call: 214-792-4847, option 1 Southwest Airlines P.O. Box 36611 HDQ - 1PR Dallas, TX 75235 THANKS