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Twitter Marketing
Presented by Mohammed Azharuddin
Digital Marketing Trainer
Twitter Stats
Twitter
1 Billion+ Users
271 Million Active Users
78% Mobile Users
500 Million Tweets per day
High Conversion Rates
What is Twitter ?
• Micro Blogging site which allows 140 chars,
photo, video and links.
• The main purpose of the twitter is real time
communication between B-B or C-B or C-C
Listen and Learn
Branding
Customer Support
Connect with Experts
Competition and Offers
Updates and Press
HowtouseTwitter?
Twitter Usage in India
Tweet
Mention
HashTagLink
Reply ReTweet Favourite
Most Popular Tweet
Create Profile
• Go to www.twitter.com > Signup
• Select a Unique Handle [Max 15 Chars]
• Tailor twitter based on recent visits
• Choose Interests
• Import Contacts
• Confirm Email Address
Customizing the Profile
• Menu > Settings> EditProfile
–Customize the Profile
–Use custom graphics and logo for corporate
branding
–Fill the Website Field (No Follow Backlink)
–Fill the BIO of Page [160 Chars]
Twitter Graphic Dimensions
• Profile Photo
– Default : 73x73px – Profile Photo
– Normal : 48x48px – In timeline
– Mini : 24x24px
• Profile Banner
– Default : 1500x500px
– Medium : 600x200px
– Small : 300x100px
Types of Tweets
• TextBased
• Link Based
• Photo
• Video
HashTag
• The # symbol, called a hashtag, is used to mark keywords or
topics in a Tweet. It was created organically by Twitter users
as a way to categorize messages.
• Hashtagged words that become very popular are often
Trending Topics.
• Using hashtags we can amplify our message to audience.
How to use hashtags
• Identify important Hashtags
– Use the site https://www.hashtags.org/
• Find and mention influencers
• Align your campaign with trending topics
• Time your tweet
Examples of Tweets
Engaging the Users
Contents On Twitter
• Answer in style
– http://www.socialsamosa.com/2012/11/social-
media-case-study-55dsl-twittergun/
• Question & Answer
– One such contest was # FunWithNumber
• Retweet & Follow to Win
• Photo Contest
Recent Contests (Nov 2014)
• #BornTo
– https://twitter.com/MaybellineIndia/status/537522659521622017
• #OnCloud9W
– https://twitter.com/jetairways/status/537448187473047552
– http://www.jetairways.com/EN/IN/SpecialOffers/GOSF2014contest.aspx
Twitter Tools
• http://twittertoolsbook.com/10-awesome-
twitter-analytics-visualization-tools/
Generating Leads from Twitter
• Prepare a keyword list relevant to your
product
• Perform search on twitter
• Interact with users as per the need
• Respond back to their reply
Twitter marketing basics ppt

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Twitter marketing basics ppt

  • 1. Twitter Marketing Presented by Mohammed Azharuddin Digital Marketing Trainer
  • 2. Twitter Stats Twitter 1 Billion+ Users 271 Million Active Users 78% Mobile Users 500 Million Tweets per day High Conversion Rates
  • 3. What is Twitter ? • Micro Blogging site which allows 140 chars, photo, video and links. • The main purpose of the twitter is real time communication between B-B or C-B or C-C
  • 4. Listen and Learn Branding Customer Support Connect with Experts Competition and Offers Updates and Press HowtouseTwitter?
  • 8. Create Profile • Go to www.twitter.com > Signup • Select a Unique Handle [Max 15 Chars] • Tailor twitter based on recent visits • Choose Interests • Import Contacts • Confirm Email Address
  • 9. Customizing the Profile • Menu > Settings> EditProfile –Customize the Profile –Use custom graphics and logo for corporate branding –Fill the Website Field (No Follow Backlink) –Fill the BIO of Page [160 Chars]
  • 10. Twitter Graphic Dimensions • Profile Photo – Default : 73x73px – Profile Photo – Normal : 48x48px – In timeline – Mini : 24x24px • Profile Banner – Default : 1500x500px – Medium : 600x200px – Small : 300x100px
  • 11. Types of Tweets • TextBased • Link Based • Photo • Video
  • 12. HashTag • The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. • Hashtagged words that become very popular are often Trending Topics. • Using hashtags we can amplify our message to audience.
  • 13. How to use hashtags • Identify important Hashtags – Use the site https://www.hashtags.org/ • Find and mention influencers • Align your campaign with trending topics • Time your tweet
  • 16. Contents On Twitter • Answer in style – http://www.socialsamosa.com/2012/11/social- media-case-study-55dsl-twittergun/ • Question & Answer – One such contest was # FunWithNumber • Retweet & Follow to Win • Photo Contest
  • 17. Recent Contests (Nov 2014) • #BornTo – https://twitter.com/MaybellineIndia/status/537522659521622017 • #OnCloud9W – https://twitter.com/jetairways/status/537448187473047552 – http://www.jetairways.com/EN/IN/SpecialOffers/GOSF2014contest.aspx
  • 19. Generating Leads from Twitter • Prepare a keyword list relevant to your product • Perform search on twitter • Interact with users as per the need • Respond back to their reply