Project 4: SEO Audit
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Part 1
Plan your Audit

Marketing Objective & KPI
● Marketing Objective
●
● KPI

Target Persona
Background and
Demographics
Target Persona
Name
Needs
● Young adult
● High school and
some college
education
● Creative type that
sees potential in
online marketing
Creative Quinn
● To know she isn’t
wasting her
money
● Support while
she learns
● To be creative
● Concrete proof of
her skills
Hobbies Goals Barriers
● Music
● Social media
● Photography
● technology
● To gain new skills
● To be able to
pursue her
dream job
● To have good
work/life balance
● Lots of online and
traditional college
options
● Portfolio is lacking
● No current
experience in
marketing

Part 2
On Site SEO
Audit

Keywords
1. Using Moz Keyword Explorer tool, identify the
Keywords you might target to drive users to this
page. Be sure to use a mix of branded and
non-branded Keywords.
Head Keywords Tail Keywords
1 marketing Digital marketing online degree
2 udacity Udacity Digital marketing nanodegree program
3 Udacity nanodegree Digital marketing program
4 Social media Social media marketing
5 Search engine marketing Social media jobs

Keyword with the Greatest Potential
Which Head Keyword has the greatest potential?
I think “search engine optimization” has the greatest potential. It
has a organic CTR of 38% as well as an overall priority of 66.
Which Tail Keyword has the greatest potential?
I think “social media marketing” has the greatest potential. It has
a CTR of 53% and a priority of 77.

Technical Audit: Metadata
URL: www.dmnd.udacity.com
Current
Title Tag Udacity Digital Marketing Nanodegree Program Website
Meta-
Description
<meta name="description" content="" />
It is blank
Alt-Tag No alt tags
<img
src="//v.fastcdn.co/t/beb60d38/d41f13af/1536606167-13815763-
960x480-medium.jpg"
style="margin-top: 0px;" alt="" />
Revision
Title Tag Udacity Digital Marketing Nanodegree Program Website
No change- this is a descriptive title that is accurate and let’s
search engines and user know what the page is about.
Meta-
Description
My recommendation would be to copy the site description into
the meta tag:
“Gain real-world experience running live campaigns as you learn
from top experts in the field. Launch your career with a
360-degree understanding of digital marketing."
Alt-Tag Udacity Digital Marketing Nanodegree Students Studying

Suggested Blog Topics
Topic 1 - I would choose social media marketing as one of
the keywords to highlight in a blog. I think this would allow
a good opportunity to grab the attention of people who
want to get more experience in digital marketing since it is
such a growing field right now. This may lead them back to
our nanodegree.
Topic 2 - I would choose search engine marketing as
another keyword to highlight in a blog. Writing a blog about
this may give the opportunity to explain the different audit
systems and how keywords work to someone who is
interested in the topic. This may lead them back to our
nanodegree as well.
Topic 3 - The last one I would choose would be social media
jobs. People searching this term or reading a blog on this
topic may have interest in doing a degree program to get
more formal training on this subject and increase their
interest in the nanodegree program.

Part 3
Off-Site SEO

Technical Audit: Backlink Audit
Using the Moz OpenSite Explorer tool, perform a backlink
audit on the webpage you have chosen.
Note: If you are doing the DMND challenge,
dmnd.udacity.com is a new site, perform this exercise on
Udacity.com.
List three of the top backlink URLs you discovered for the
website. These backlinks should add value to the website
and not be spam.
Backlink Domain Authority (DA)
1 http://developer.mozilla.org/zh-CN/docs/Web/JavaScript/
Reference/Global_Objects/Promise
67
2 http://www.nytimes.com/2012/11/04/education/edlife/m
assive-open-online-courses-are-multiplying-at-a-rapid-pa
ce.html
67
3 http://www.reddit.com/r/SelfDrivingCars/ 66

Link-Building
Site Name HHuhub
Site URL
Organic Search Traffic
Site Name
Site URL
Organic Search Traffic
Site Name
Site URL
Organic Search Traffic
hubspot
www.hupspot.com
4.3 million
742,000
Hootsuite
www.hootsuite.com
16.5 million
Buzzfeed
www.buzzfeed.com

Part 4
Performance
Testing

Page Index
Having pages indexed by google is important because your page will
show up faster in the search engine as well as get increase traffic.

Page Speed
Evaluating a page’s speed is important because it is one category used by
google to rank pages. It also has an impact on user experience, with
slower pages having a harder time keeping users on their websites.

Mobile-Friendly Evaluation
More customers can be reached faster, as well as increasing customer
satisfaction with the website.

Part 5
Recommendations

Recommendations
My first recommendation would be to improve the metadata in the site’s source
code. The title tag was well done: it was descriptive, accurate, and let's search engines
and users know what the main content of the site is about. The meta-tag, however,
was left blank. The meta tag should provide a description of the page, as well as
giving a brief summary of the contents using high quality, concise descriptions.
My second recommendation would be to improve the page’s site speed. Improving
the site speed can help increase the ranking of the webpage in search engines as site
speed is used as a criteria for where a site will rank. Improving this aspect may also
help with user turnover by improving user experience while on the webpage.
My third recommendation would be to improve the mobile friendliness of the site. It
was ranked as “slow”. Since more people are searching on their mobile devices
versus on a desktop, optimizing the webpage’s mobile friendliness could also help
increase site traffic and user experience.