Abbie - BrightonSEO.pdf

A
Abbie84
••
Abbie - BrightonSEO.pdf
KEEPING SEO AT THE @ABBJOHNO Relevancy Trends News Market REACTIVE STRATEGY OF
AGENDA REACTIVE STRATEGY EXAMPLES SEO & REACTIVITY What is a reactive digital PR strategy? Putting the concept into real life use. The 3 questions that will help keep it SEO-centric @ABBJOHNO
REACTIVE PR @ABBJOHNO NEWS AGENDA TRENDS DATA
REACTIVE PR AND YOUR SEO STRATEGY EEAT TARGET AUDIENCE REPORTING OBJECTIVES @ABBJOHNO
WHAT MORE IT ADDS TO YOUR SEO BUDGET TARGET AUDIENCE CREATIVITY SPEED @ABBJOHNO
CONSOLIDATING SEO FUNDAMENTALS IN REACTIVE PR Keywords SERPs Relevancy Helpful Content Backlinks @ABBJOHNO
3 KEY Q'S TO SUCCESSFUL SEO-CENTRIC REACTIVE PR IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? 1 @ABBJOHNO
IS IT RELEVANT TO THE TARGET AUDIENCE? 1 COULD IT LAND IN PUBLICATIONS THEY READ? IS IT SUPPORTED BY WHAT THEY'RE SEARCHING FOR ON GOOGLE? IS IT RELEVANT TO THEIR INTERESTS? @ABBJOHNO
IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 DOES IT LINK TO RELEVANT TARGET KEYWORDS? IS THERE EXISTING CONTENT THAT IS RELATIVE? WILL IT DRIVE TOPICAL AUTHORITY? @ABBJOHNO
IS IT AN ORIGINAL ANGLE? 3 IS IT PR-ABLE TO DRIVE BRAND AWARENESS? IS IT A USEFUL ANGLE FOR ENTERTAINMENT OR EDUCATION? IS IT ORIGINAL CONTENT? @ABBJOHNO
LET'S ANALYSE Let's apply these three tactics to existing reactive PR campaigns and see whether they're really great coverage or SEO-centric, really great coverage @ABBJOHNO
IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? 1 @ABBJOHNO
IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO
IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO
IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? IS IT AN ORIGINAL ANGLE? IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO
SUCCESS? IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? 1
IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? 1 @ABBJOHNO
IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO
IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO
IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? IS IT AN ORIGINAL ANGLE? IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO
SUCCESS? IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? 1
THANK YOU @ABBJOHNO Strive for relevancy and you won't go wrong!
1 von 23

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Abbie - BrightonSEO.pdf

  • 3. AGENDA REACTIVE STRATEGY EXAMPLES SEO & REACTIVITY What is a reactive digital PR strategy? Putting the concept into real life use. The 3 questions that will help keep it SEO-centric @ABBJOHNO
  • 5. REACTIVE PR AND YOUR SEO STRATEGY EEAT TARGET AUDIENCE REPORTING OBJECTIVES @ABBJOHNO
  • 6. WHAT MORE IT ADDS TO YOUR SEO BUDGET TARGET AUDIENCE CREATIVITY SPEED @ABBJOHNO
  • 8. 3 KEY Q'S TO SUCCESSFUL SEO-CENTRIC REACTIVE PR IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? 1 @ABBJOHNO
  • 9. IS IT RELEVANT TO THE TARGET AUDIENCE? 1 COULD IT LAND IN PUBLICATIONS THEY READ? IS IT SUPPORTED BY WHAT THEY'RE SEARCHING FOR ON GOOGLE? IS IT RELEVANT TO THEIR INTERESTS? @ABBJOHNO
  • 10. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 DOES IT LINK TO RELEVANT TARGET KEYWORDS? IS THERE EXISTING CONTENT THAT IS RELATIVE? WILL IT DRIVE TOPICAL AUTHORITY? @ABBJOHNO
  • 11. IS IT AN ORIGINAL ANGLE? 3 IS IT PR-ABLE TO DRIVE BRAND AWARENESS? IS IT A USEFUL ANGLE FOR ENTERTAINMENT OR EDUCATION? IS IT ORIGINAL CONTENT? @ABBJOHNO
  • 12. LET'S ANALYSE Let's apply these three tactics to existing reactive PR campaigns and see whether they're really great coverage or SEO-centric, really great coverage @ABBJOHNO
  • 13. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? 1 @ABBJOHNO
  • 14. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO
  • 15. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO
  • 16. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? IS IT AN ORIGINAL ANGLE? IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO
  • 17. SUCCESS? IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? 1
  • 18. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? 1 @ABBJOHNO
  • 19. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO
  • 20. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO
  • 21. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? IS IT AN ORIGINAL ANGLE? IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO
  • 22. SUCCESS? IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? 1