6. 1 • EXECUTIVE SUMMARY
With the continuous growth in economy
of the country and the increase in number of
people with corporate based lifestyle comes
the need of economic cab services for daily
purposes and self driving carrental services
for occasional outings.
Since, the cab service providers marketis
getting diversified day by day, along with it
comesa lot ofconfusion amongthe
consumers regarding the best available
7. 1 • EXECUTIVE SUMMARY
With the increase inthe fuel charges and
traffic, people living in Tier-1 cities don’t
prefer keeping personal cars ,instead they are
becoming increasingly dependent on cab
With the increasedconfusion of which
service to choose and a varied list of rates
comes the need of a single common platform
to provideall the relevant information and
accordingly avail the most effective service
9. It is a platform which will
provide the information about the
tariff’s of different taxis available
at a particular location.
It will also provide the
customers a medium to call for
the cab of their choice.
Customers are free to choose the
type of services that they need
and the type of vehicles. The
services will also include self
drive car rental facility.
11. CAR-NAMA will
basically work as an
aggregator for the
unorganized cab market.
With so many different
options and a variety of
service rates available in
the app, it will help the
consumers to choose the
ride of their choice.
The most unique feature
included in it would be self
driving car rental scheme
12. CAR-NAMA will unite them all
and thus would generate
competition through the
provision of a variety of
services at competitive rates
15. CAR-NAMA will identify the customer by viewing the
following customer needs –
I want a Ride.
I want a luxury ride.
I want a car to drive by myself.
I want a ride urgently as fast as possible.
I want a pool ride.
I want a scheduled ride.
The basic consumer segmentation will follow the
same marketing technique as used by other
Demographic - Based on age group and Income
Geographic- Based on the type of city
Psychographic- Based on lifestyle of people.
16. 3 • GOAL OF COMPANY
The key goal of the company is to
Aggregate all the different cab
services existing in our country to
facilitate the consumers and
generate a higher valued cab
17. The second goal of the company is to create a
more organized cab market in our country.
India’s cab market is highly unorganized one.
Despite the presence of big companies, the
organized market still accounts for only 5-10% of the
CAR-NAMA aims at increasing this percentage over
subsequent years after its launch.
23. ixigo Cabs
A mobile app developed
to book cabs from
anywhere on one click.
Easy to use
More than 10 Million
downloads on Google Play.
Good Marketing Strategy.
They have an estimated
annual revenue of $4.3M
30. Complete access to price lists
Access to services for rides
between cities only
Complementary reward points
after the end of journey
Instant online or onsite payment
Access to hire pool cabs as well.
31. Access to self driven car rental
Access to WI-FI in the cab (if
Access to book the cab even in
Easy access even when offline
Extra reward points compared to
Fast availability of the cab
33. The brand will be positionedin the minds of
consumersbyits extremely vast list of choices,
innovativeideas and promptness inservice. The
Brand mantra will be “Choices at your fingers”. The
consistency and creativity in services willbeour main