65. Monitor and analyse Monitor Analyse in-depth; develop strategy Monitor and analyse; contingent strategies considered High Low Low High Impact Immediacy
66.
67.
68.
69.
70.
71.
72.
73.
74.
75.
76.
77.
78.
79.
80.
81.
82. Strategic Position Drive and Guide Strategic Initiatives Drive the Communication Programme Express the Values and Culture of the Organisation The Face of The Business Strategy Differentiate From Competitors Resonate With Customers