9. Human Centered Design is the way to go,
“Tech companies design from the inside out, whereas
we design from the outside in”.
10.
11. The Core Values of IDEO
according to CEO Tim Brown
Optimism
Collaboration
Embracing Ambiguity
Learning From Failure
Making Others Successful
Taking Ownership
Talk less, do more
20. Conclusion
Design Thinking is a brilliant way to make superior products and experiences for people
A progressive and inclusive company culture goes a long way
Effective marketing insights are key to the success of a product