A Fresh Approach To Real Estate Marketing & Technology
Creating
Conversations
Through Value
Aaron Stelle - VP of Marketing and
Technology

A Fresh Approach To Real Estate Marketing & Technology
When I say Real Estate Broker…

…but consumers don’t always
get to see you the way I do!
A Fresh Approach To Real Estate Marketing & Technology

A Fresh Approach To Real Estate Marketing & Technology
How are Real Estate Brokers portrayed?

A Fresh Approach To Real Estate Marketing & Technology
What does Google say?

A Fresh Approach To Real Estate Marketing & Technology

What does this mean for YOU?
A Fresh Approach To Real Estate Marketing & Technology

A Fresh Approach To Real Estate Marketing & Technology
Set’s a minimum bar?

A Fresh Approach To Real Estate Marketing & Technology
Sets a medium bar?

A Fresh Approach To Real Estate Marketing & Technology
Sets a medium bar?

I don’t believe that!
A Fresh Approach To Real Estate Marketing & Technology

A Fresh Approach To Real Estate Marketing & Technology
Client experience matters!
Percent of buyers would use their
agent again or recommend their
agent to others*
*2022 NAR Profile of Home Buyers and Sellers

A Fresh Approach To Real Estate Marketing & Technology
Where’s the disconnect?

A Fresh Approach To Real Estate Marketing & Technology
Communicating Authority

Story Time
A Fresh Approach To Real Estate Marketing & Technology

A Fresh Approach To Real Estate Marketing & Technology
Merry Christmas to ME!!!

A Fresh Approach To Real Estate Marketing & Technology
Merry Christmas to ME!!!

A Fresh Approach To Real Estate Marketing & Technology
How did I react?

A Fresh Approach To Real Estate Marketing & Technology
…then I called Bryan

How do you become
the trusted authority?
A Fresh Approach To Real Estate Marketing & Technology

A Fresh Approach To Real Estate Marketing & Technology

A Fresh Approach To Real Estate Marketing & Technology
The 3 C’s

Consume
A Fresh Approach To Real Estate Marketing & Technology

A Fresh Approach To Real Estate Marketing & Technology
Your clients consume
Let’s break that down. 8 hours and 23 minutes. Every single day. Basically a third of their life.

A Fresh Approach To Real Estate Marketing & Technology
Strategic content consumption
• Focus on content
that’s important to
‘your’ people
• Choose the right
channels

A Fresh Approach To Real Estate Marketing & Technology
Real Estate content consumption

A Fresh Approach To Real Estate Marketing & Technology
Real Estate content consumption

A Fresh Approach To Real Estate Marketing & Technology
Strategic news consumption

A Fresh Approach To Real Estate Marketing & Technology
Strategic news hack
bit.ly/REfreshNews

Context
A Fresh Approach To Real Estate Marketing & Technology

A Fresh Approach To Real Estate Marketing & Technology
Your context = authority
“Always design a thing by
considering it in its next larger
context – a chair in a room, a
room in a house, a house in an
environment, an environment in
a city plan.” – Eliel Saarinen

A Fresh Approach To Real Estate Marketing & Technology
Data without context

A Fresh Approach To Real Estate Marketing & Technology
Data with context

A Fresh Approach To Real Estate Marketing & Technology
Data without context

A Fresh Approach To Real Estate Marketing & Technology
Data with context

A Fresh Approach To Real Estate Marketing & Technology
Your opinion matters!

Communicate
A Fresh Approach To Real Estate Marketing & Technology

A Fresh Approach To Real Estate Marketing & Technology
Become a data driven advisor

A Fresh Approach To Real Estate Marketing & Technology
Join Realtor organizations

A Fresh Approach To Real Estate Marketing & Technology
Become a contributor

A Fresh Approach To Real Estate Marketing & Technology
Create a PR strategy

Bonus 4th C
Content
A Fresh Approach To Real Estate Marketing & Technology

A Fresh Approach To Real Estate Marketing & Technology
Who should I make my content for?

A Fresh Approach To Real Estate Marketing & Technology
Find out what people want

A Fresh Approach To Real Estate Marketing & Technology

A Fresh Approach To Real Estate Marketing & Technology
Facebook Ad Library

A Fresh Approach To Real Estate Marketing & Technology
Use Visuals
Research shows that our brains
process visual information
almost 60,000 times faster than
plain text.
In fact, a separate study shows that
colored visuals increase people’s
willingness to read a piece of
content by almost 80%.

A Fresh Approach To Real Estate Marketing & Technology
Use Visuals

A Fresh Approach To Real Estate Marketing & Technology
Use Chat GPT…. BUT!!!

A Fresh Approach To Real Estate Marketing & Technology
Use Chat GPT…. BUT!!!

A Fresh Approach To Real Estate Marketing & Technology
Let WFG Help!

A Fresh Approach To Real Estate Marketing & Technology
The WFG Client Advantage

In Summary
A Fresh Approach To Real Estate Marketing & Technology

A Fresh Approach To Real Estate Marketing & Technology

A Fresh Approach To Real Estate Marketing & Technology

A Fresh Approach To Real Estate Marketing & Technology
Thank You!
Let’s Connect
Flow.page/aaronstelle