For this introductory scenario in Economics I examined the principles of economics that influence decision-makers, both consumers and producers, within the global economic system. I examined the features of and reasons for different economic systems throughout the world. Supply and demand, fiscal and monetary policies, and international trade benefits and costs were discussed. I was provided a solid understanding of economics and how economics affects the entertainment business industry. For more examples of work like this please refer to www.TriggaRik.com/marketing-consultant/

1. Charles Brown, Aaron Fredrick Huston

2. • Strange Music Inc. is 50/50 joint venture between Kansas City mogul Travis
O’guin and Tech N9ne. Since it’s inception in 1999, Strange Music has been at
the forefront of the independent movement.

3. Market Analysis
• Music Industry Market Shift - Late 90’s
• FTI movement - Potluck, KMK, and
other Strange Music affiliates
• The Majors vs. Strange Music vs.
Independents
• Monopolistic Competitive Market

4. • Touring
• V.I.P.“Incentive” Packages
• Canadian and European Tours
• Merchandising
• Clearance sales of up to 90%
• Cyclical Roster Development
• 22 roster albums since 2010
• +40 since 2000
• 90 shows in 99 days - world record for most Hiphop shows

5. • Consumers income - Loyal fan basis-translates to inelastic affect on income
• price of related goods - Has greatest effect on first-time buyers
• tastes within the market - Willingness to try different or “strange” music
• expectations within market - Demand for lyricism and adaptability
• number of potential buyers - Adverse opinions to Hiphop
• elasticity - Extremely Elastic

6. • input prices - Employment is small - less than 100
• technology - Less artists, better technology, more music
• expectations - consumers express strong brand loyalty when exposed to “beautiful” music
• changes in opportunity costs - Sell, or retire and become a fan again
• entry/exit - time/revenue, impressive track records despite economic lull
• number of establishments in the U.S.
• total industry revenue - $13,000,000
• total industry payroll - $5,000,000

7. Supply And Demand
$
Q
Example: Something Else - 78,000 sales in turn could lower ticket prices
Example 2: 500,000 units to be given away for promo 25-track SM sampler could
translate to bigger video budgets

8. International
Competition
• Little to no foreign competition
*Narration: Damian Marley was meant in reference to touring
with Nas on the Rock the Bells tour.

9. Government
Regulations
• Possibilities

10. Contact me Today Email: 2trigger.change@gmail.com
PhotobyCharlieBPhotography
Aaron Fredrick Huston