The overall process of restaurant design, remodeling, planning, etc. is often referred to as the
discipline of “Restaurant Concept Development.” If you’re creating a new prototype, think of it
as creating a new concept – concept development.
Restaurant concept development involves restaurant design, but also includes market and
competitive research, emerging and fading trends, ﬁnancial modeling and what-if scenarios,
branding and brand evolution, supply chain issues, and potentially even brand portfolio
management (for hospitality enterprises with multiple brands in a family that must
articulate). Simply put, it involves a variety of people, not just interior designers and architects.
© 2014, Aaron Allen