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RESTAURANT	


18 CONSIDERATIONS TO REMEMBER	

© 2014, Aaron Allen	
  
RESTAURANT DESIGN	
  
	


RESTAURANT DESIGN	

In the United States alone, there are nearly 1 million restaurants, each try...
RESTAURANT DESIGN	
  
	


CONCEPT DEVELOPMENT	

The overall process of restaurant design, remodeling, planning, etc. is of...
RESTAURANT DESIGN	
  
	


RESTAURANT DESIGN BUDGETS	

Starbucks has spent hundreds of millions of dollars to perfect what ...
RESTAURANT DESIGN	
  
	


RESTAURANT DESIGN CONSIDERATIONS	

There are hundreds of elements to take into consideration in ...
1	

BRAND PERSONALITY	

Brands, like people, have personalities.  A person can
become known for acting or behaving a certa...
2	

BRAND PROMISES	

We would all like to think we have integrity—saying what you’re going to do and then doing it when yo...
3	

BRAND POSITIONING 	

You don’t merely want to be considered the best of
the best; you want to be considered the only o...
4	

SILVERWARE	

We often don’t think consciously about our silverware when
eating in a restaurant, but it can make an imp...
5	

UNIFORMS	

Restaurant uniforms have come a long way since the day of
the fine dining “monkey suit.”  Even celebrity fas...
6	

VENTILATION	

Many regions around the world are outlawing smoking in
public places. I’m still amazed by how many place...
7	

BATHROOMS & BRAND IMMERSION	

An unkempt bathroom must mean a disastrous kitchen.  “If
they allow their bathrooms – wh...
8	

RESTAURANT DESIGN FOR CELEBRITIES	

Restaurants, like people, have a “brand personality” and,
when properly executed, ...
9	

DOORKNOBS CAN SPEAK	

We’ve all heard the expression “dumb as a doorknob.” 
While doorknobs don’t have an inherent int...
10	

RESTAURANT MENU DESIGN	


The most important piece of marketing collateral for a restaurant is its menu.  A menu can’...
11	

STORAGE NEEDS	

Do you plan on receiving lots of small deliveries during the
week or will you buy in bulk for savings...
12	

REFRIGERATION NEEDS	

Will you have a lot of perishables on your menu that require refrigeration, or are you bringing...
13	

LIGHTING DESIGN	

Think of flickering florescent lights over a grid of office
cubicles—it’s not a place you want to be. ...
14	

ACOUSTICAL DESIGN	

A restaurant engages all of the senses.  Certainly sight, smell,
taste and touch, but what about ...
15	

AROMA DESIGN	

There’s nothing worse than smelling dirty mop water in the
lobby or an unpleasant bathroom odor. A res...
16	

RESTAURANT DESIGN PROCESS	

The steps in the restaurant design process can be expanded
or collapsed to suit your tast...
17	

LICENSED RESTAURANT DESIGNERS & ARCHITECTS	

Each country, state, county has dramatically different codes and
laws go...
18	

“MARKETING DEPT.” AND RESTAURANT DESIGN 	

There are dozens of specialized disciplines that must come
together to com...
RESTAURANT DESIGN	
  
	


CONCLUSION	

The above list of considerations is by no means a complete set; rather it is a cher...
RESTAURANT DESIGN	
  
	


ABOUT THE AUTHOR	

Third generation restaurateur Aaron Allen has held every industry
position fr...
RESTAURANT DESIGN	
  
	


ABOUT AARON ALLEN & ASSOCIATES	

Aaron Allen & Associates provides strategic marketing, concept ...
www.aaronallen.com	

contact@aaronallen.com	


United States	

390 North Orange Ave	

Suite 2300	

Orlando, Florida 32801	...
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www.aaronallen.com contact@aaronallen.com United States 390 Restaurant Design: 18 Considerations to Remember

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contact@aaronallen.com


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Copyright © Aaron Allen & Associates, LLC 2014. All rights are reserved. None of the contents of this publication may be reprinted or used without the permission of Aaron Allen & Associates, LLC


© 2014, Aaron Allen
 

www.aaronallen.com


Veröffentlicht in: Business, Reisen
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