A restaurant engages all of the senses. Certainly sight, smell,
taste and touch, but what about sound? One restaurant in
Spain was dreadfully slow and about to go out of business.
The owner pumped the recorded sound of a busy
restaurant out onto the sidewalk streets and watched as his
empty dining room ﬁlled to capacity. Likewise, where we do
or don’t hear music and ambient noise can make an impact.
For example, many night clubs design areas that make it easy
to talk to someone you met on a dance ﬂoor where you
can’t hear yourself think. Another example is the bathroom
—an area where you don’t want to hear other people at all.
© 2014, Aaron Allen