BATHROOMS & BRAND IMMERSION
An unkempt bathroom must mean a disastrous kitchen. “If
they allow their bathrooms – which are in plain sight of
customers – to get like this, what must the kitchen look like?”
Aside from cleanliness, the bathroom presents an
opportunity to further differentiate a restaurant and make an
impression—distinctive and communicative of the brand.
Starbucks is a good example of this concept, carrying its
colors and logo features into the bathroom. You don’t lose
the feeling the brand inspires once you leave the dining area.
So, is this design or is this marketing? The two are
© 2014, Aaron Allen