Social media marketing involves using social media platforms like Facebook to promote products and services. Most social platforms provide analytics tools to track campaign progress. Companies can address customers, employees, journalists and the public through social media marketing. It also includes managing marketing campaigns and establishing a firm's social media presence and communication style. Firms can allow user-generated content like reviews rather than just advertisements.

1. Social Media Marketing

2. What is Social Media Marketing?
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing
and digital marketing are still dominant social media marketing is becoming more popular for both businesses.
Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad
campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current
and potential employees, journalists, bloggers, and the general public.
On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more
active or passive use) and the establishment of a firm's desired social media "culture" and "tone."
When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments,
product reviews, etc.), also known as "earned media," rather than use marketer-prepared advertising copy.

4. Marketing on Facebook
Facebook started out as a open platform, a social space to chat with friends, make friends across geographical boundaries, interact with friends or
family across the globe, or share pictures, thoughts and news with peers.But with today’s increasing economy, advancement in technology and
upgraded social media platforms, Facebook is now also used as an alternate business platform.
One needs to understand, in order to market or promote one's business on facebook, one needs to understand the opportunities provided by
facebook and how is it different from other social media platforms.
Facebook marketing refers to creating and actively using a Facebook page as a communications channel to maintain contact with and attract
customers. Facebook actively provides for this, allowing users to create individual profiles or business pages for companies, organizations, or
any group attempting to develop a fan base for a product, service, or brand.

5. Understanding Facebook Marketing

6. Tips to understanding Facebook Marketing
An important tip for any company to promote their business online or offline is to be social. Businesses need to engage with its target audience time
and again.Make sure that you create engaging content where your customers or people can interact with you. Keep them engaged, ask questions,
ask for suggestions and ways to improvise, which will help one understand what does his/her target audience wants to see or is interested in.
One needs to understand that people use facebook as a social platform to chat with friends,share their day to day life and mostly keep themselves
entertained and engaged with people across countries. Similarly businesses need to engage with their target audience, understand their likes,
analyze which community or groups they mostly follow and accordingly set their target audience.

7. Tips to understanding Facebook Marketing
Next thing to remember is to not bombard or over promote your business. Usually people tend to dislike and leave websites or pages which bombard
them with the same content, or over promote their product/ services to them time and again when they open or use any social media platforms you
have advertised yourself on. People log in to or check social media to watch or see something new everyday or to keep themselves entertained.
Make sure that your posts are timed and not overbearing for your followers or target audience.
One should understand that people are looking for something new everyday. Business needs to understand that every individual has a different
needs. One might like watching food videos all day but the other might like to know which new games are available in the market. Businesses need
to keep updating their content and keep upgrading with today's time and age. One needs to keep making intriguing content to keep their audience
interested.

8. Tips to understanding Facebook Marketing
While handling your facebook business page, on needs to understand that facebook users like to talk to other people (as it was originally a chat
room). Whoever handles your facebook page needs to actively interact and talk about things which sound real and appealing to people.
“A real talk would always be appreciated over any robot replying to your queries”.
Posting regularly is also what is recommended. Take your own example - how often do you check your social media or facebook page within a span
of an hour? What is that you would like to see from the business or page you follow? Does new content appeal to you and excite you? Have you
ever been constantly bombarded with the same post and your no longer interested in it? Have you ever unfollowed any page because of being bored
by the same or repetitive content? These are a few thing you need to keep in mind while deciding your posts.

9. Tips to understanding Facebook Marketing
If you have a Facebook page, promote it throughout your business so that your social media works hand-in-hand with more traditional marketing
methods. Provide your Facebook address on your letterhead, business card and website, in store, in advertisements, and in your email signature.
There are over billions of people using Facebook for various different purposes. It would only be fair for any business to analyze the movement of
their target audience, keep in touch with their facebook community and groups, and accordingly promote their business to get better results.

10. Bandra (W) - Mehboob Studio
● Compufield - Computer Institute
O’Priya Bldg., 1st Floor
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Near Mehboob Studio,
Bandra (W), Mumbai - 400 050, India.
Phone: +91 9819006132 / 022-2655
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E-mail: faiyaz@compufield.com
Website: www.compufield.com/digital