Chhattisgarh State Budget 2016 on Social Media

1. Summary Report
#CGBudget2016
Highlights
1. Preparations atplanninglevel startedone monthpriortothe budget.
2. We startedcreatingbuzzinsocial mediaone weekpriortothe budget.
3. Coverwaschanged couple of days before the budgetonbothFacebookand Twitter.
4. WhatsAppcampaignwasdone givingusersinformationaboutlive feedsof budgetonSocial
Media.
5. SponsoredpostsfromCMO and HCMwere done.
6. WhatsAppviral inmediagroups.
7. We coveredBudgetlive on9th
march from Vidhansabha.
8. A 6 memberteamworkedalongwithDPRDirector,Mr. RajeshSukumarToppoandSpecial
SecretaryFinance,Dr.Kamal PreetSinghtomake sure correct informationispostedonline.
9. Postswere done fromHCM & CMO informingfollowersthatBudgetwill be done live on
Social Mediawith#CGBudget2016.
10. SpeechvideowaspostedlivebycoordinatingwithIBC24.
11. Full daybudgetactivitypostsfromCMO and HCM.
12. More than 45 creativeswere createdhighlightingbudget.
13. Slideshare wasusedtoshare full speechintextform.Itwasaddedinwebsite andsharedin
othersocial mediaplatforms.
14. Recordingsof HCM’s speechwere postedlateronYouTube andothersocial mediachannels.
15. Taggingof mediaaccountswere done whichledtogenerationof retweets.
16. Duringthe budget,we useddummyIDsand accountsto tweetwith#CGBudget2016.
17. Accountslike Patrika,Naidunia,Network18usedthe hashtag #CGBUdget2016.
18. GIF was usedforthe 1st
time toshowcase highlightsof the budgetintwitter.
19. PMO India,Finance Minister,NarendraModi were taggedonrelevanttopics.
20. #CGBudget2016 had 9+ lakhreach inTwitterand10+ lakhreach inFacebook.

2. Reach: 905,104
225+Users tweetedwith#CGBudget2016on9th
& 10th
March
Use of Community Pages

3. Tweets By Media

4. Posts