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11
@A_d_e_l_a
7/21/16 17/21/16 1
Want Your
Message To Stick?
Tell A Story.By: Adela Villanueva
22
@A_d_e_l_a
7/21/16 27/21/16 2
33
@A_d_e_l_a
7/21/16 37/21/16 3
SPREAD YOUR PASSION FROM
YOUR TEAM TO YOUR AUDIENCE.
44
@A_d_e_l_a
7/21/16 47/21/16 4
*Storytelling: a human-driven narrative
55
@A_d_e_l_a
VERSION:ONE
TEMPLATE
(iris)® MARCH
2014
VERSION:ONE
TEMPLATE
(iris)® MARCH
2014
WHY TELL A STORY?
66
@A_d_e_l_a
70%will retain
the information
you shared
(*)London School of Business
77
@A_d_e_l_a
EMOTIONAL
88
@A_d_e_l_a
OMNIPRESENT
99
@A_d_e_l_a
REPEATABLE
1010
@A_d_e_l_a
1111
@A_d_e_l_a
STORYTELLING!
1212
@A_d_e_l_a
Tell a story
THE RIGHT STORY
1313
@A_d_e_l_a
VERSION:ONE
TEMPLATE
(iris)® MARCH
2014
VERSION:ONE
TEMPLATE
(iris)® MARCH
2014
HOW TO TELL
THE RIGHT STORY
1414
@A_d_e_l_a
VERSION:ONE
TEMPLATE
(iris)® MARCH
2014
VERSION:ONE
TEMPLATE
(iris)® MARCH
2014
Key elements of a Story
1515
@A_d_e_l_a
The 7 basic plots
Overcoming
the Monster
Rags to
Riches
The Quest
Voyage and
Return
Comedy
Tragedy
Rebirth
1616
@A_d_e_l_a
Monster, quest, voyage and rebirth are the
most relevant places to start.
1717
@A_d_e_l_a
VERSION:ONE
TEMPLATE
(iris)® MARCH
2014
VERSION:ONE
TEMPLATE
(iris)® MARCH
2014
WHAT’S YOUR CHARACTER?
HOW...
1818
@A_d_e_l_a
12 Brand archetypes
OUTLAW: Break the rules & fight the authority
EXPLORER: Find fulfilment through discov...
1919
@A_d_e_l_a
VERSION:ONE
TEMPLATE
(iris)® MARCH
2014
VERSION:ONE
TEMPLATE
(iris)® MARCH
2014
Frameworks for an
Awesome ...
2020
@A_d_e_l_a
demo
2121
@A_d_e_l_a
User-centric
frameworks
Company-centric
frameworks
Vision-centric
frameworks
2222
@A_d_e_l_a
User-centric frameworks
2323
@A_d_e_l_a
doug
2424
@A_d_e_l_a
2525
@A_d_e_l_a
2626
@A_d_e_l_a
adventure series: cozy camp
2727
@A_d_e_l_a
Company-centric frameworks
2828
@A_d_e_l_a
story 2007-2015
1- humanize
3 friends, with some extra
space, looking for an idea.
The idea: “People are l...
2929
@A_d_e_l_a
Vision-centric frameworks
3030
@A_d_e_l_a
* Credit: Simon Sinek
If Apple Communicated Like Most Companies:
‘We make great computers’
‘They’re beauti...
It’s not just about the story but also how
the story is told that matters
3232
@A_d_e_l_a
Create Twitter-Like Headlines
@Ben: Did u eat my sandwich?
@Tom: I’m stealing this idea!
@Bob: ROTFL
@Samm...
3333
@A_d_e_l_a
iPod. One thousand songs in your pocket.
3434
@A_d_e_l_a
Eliminate clutter
SIMPLE.
LESS ABSTRACT.
FEWER WORDS.
3535
@A_d_e_l_a
§  40 words
40 words!
Average PPT slide…
3636
@A_d_e_l_a
Visual
BIRD
10% 65%
3737
@A_d_e_l_a
3838
@A_d_e_l_a
Dress Up Numbers
5GB 1,000
Songs!
?
=
3939
@A_d_e_l_a
Eye contact
 
Open posture
Hand gestures
Presence
BODY LANGUAGE +VOCAL TONE = 63%
4040
@A_d_e_l_a
VERSION:ONE
TEMPLATE
(iris)® MARCH
2014
VERSION:ONE
TEMPLATE
(iris)® MARCH
2014
5 LESSONS
LEARNED
(extra-a...
4141
@A_d_e_l_a
#1 be TRUE
State what you truly believe in.
4242
@A_d_e_l_a
#2 be UNIQUE
Find the story nobody else is telling.
4343
@A_d_e_l_a
#3 be SIMPLE
Simplify your story to make it memorable.
4444
@A_d_e_l_a
#4 be BOLD
When you're confident about your story,
make it THE Story.
4545
@A_d_e_l_a
#5 be OPPORTUNISTIC
If your don't know who you are, tell the stories
people are ready to hear.
;p
4646
@A_d_e_l_a
VERSION:ONE
TEMPLATE
(iris)® MARCH
2014
VERSION:ONE
TEMPLATE
(iris)® MARCH
2014
Now,
Let’s get started des...
4747
@A_d_e_l_a
YOUR TURN!
1st- Choose a Plot 
2nd- Choose your Personality
3rd- Write your Story
( following one of the f...
4848
@A_d_e_l_a
Thank you!
If you have any question, comment, suggestion,
or want to connect:
Adela Villanueva
adela-villa...
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How to use Storytelling to tell your Start-up story

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Veröffentlicht am

Whatever you are pitching to a VC, Angel Investor or simply sharing your Idea, the way it is told is crucial. I have seen a lot of ideas been killed just because they were not articulated in the right way.
Storytelling is a technique used in brand advertising that helps brand to tell their own story in an engaging and sticking way. In this guide, you will have some 'whys', 'whats' and 'hows' create your own story for your start up.

Veröffentlicht in: Präsentationen & Vorträge
  • Awesome job, Adela! Well done and thanks for sharing!
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

How to use Storytelling to tell your Start-up story

  1. 1. 11 @A_d_e_l_a 7/21/16 17/21/16 1 Want Your Message To Stick? Tell A Story.By: Adela Villanueva
  2. 2. 22 @A_d_e_l_a 7/21/16 27/21/16 2
  3. 3. 33 @A_d_e_l_a 7/21/16 37/21/16 3 SPREAD YOUR PASSION FROM YOUR TEAM TO YOUR AUDIENCE.
  4. 4. 44 @A_d_e_l_a 7/21/16 47/21/16 4 *Storytelling: a human-driven narrative
  5. 5. 55 @A_d_e_l_a VERSION:ONE TEMPLATE (iris)® MARCH 2014 VERSION:ONE TEMPLATE (iris)® MARCH 2014 WHY TELL A STORY?
  6. 6. 66 @A_d_e_l_a 70%will retain the information you shared (*)London School of Business
  7. 7. 77 @A_d_e_l_a EMOTIONAL
  8. 8. 88 @A_d_e_l_a OMNIPRESENT
  9. 9. 99 @A_d_e_l_a REPEATABLE
  10. 10. 1010 @A_d_e_l_a
  11. 11. 1111 @A_d_e_l_a STORYTELLING!
  12. 12. 1212 @A_d_e_l_a Tell a story THE RIGHT STORY
  13. 13. 1313 @A_d_e_l_a VERSION:ONE TEMPLATE (iris)® MARCH 2014 VERSION:ONE TEMPLATE (iris)® MARCH 2014 HOW TO TELL THE RIGHT STORY
  14. 14. 1414 @A_d_e_l_a VERSION:ONE TEMPLATE (iris)® MARCH 2014 VERSION:ONE TEMPLATE (iris)® MARCH 2014 Key elements of a Story
  15. 15. 1515 @A_d_e_l_a The 7 basic plots Overcoming the Monster Rags to Riches The Quest Voyage and Return Comedy Tragedy Rebirth
  16. 16. 1616 @A_d_e_l_a Monster, quest, voyage and rebirth are the most relevant places to start.
  17. 17. 1717 @A_d_e_l_a VERSION:ONE TEMPLATE (iris)® MARCH 2014 VERSION:ONE TEMPLATE (iris)® MARCH 2014 WHAT’S YOUR CHARACTER? HOW YOU SPEAK, ACT, RE-ACT AND INTERACT WITH THE WORLD
  18. 18. 1818 @A_d_e_l_a 12 Brand archetypes OUTLAW: Break the rules & fight the authority EXPLORER: Find fulfilment through discovery and new experiences. CREATOR: Create something with meaning and enduring value. HERO: Make a positive mark in the world, inspiring/ enabling others to do so. MAGICIAN: Make dreams come true, helping people to transform their world. SAGE: Help the people to better understand the world, provide practical information and analysis. RULER: Control, create order from chaos. Helping people to be more organized. INNOCENT: Be happy. Reliable honest, good virtues, simplicity , can be nostalgic. REGULAR: Belong or connect with others. CAREGIVER: Care for and protects others. LOVER: Create intimacy, inspire love. Help people to feel appreciated. JESTER: Bring Joy to the world. Helping people to have a good time.
  19. 19. 1919 @A_d_e_l_a VERSION:ONE TEMPLATE (iris)® MARCH 2014 VERSION:ONE TEMPLATE (iris)® MARCH 2014 Frameworks for an Awesome story
  20. 20. 2020 @A_d_e_l_a demo
  21. 21. 2121 @A_d_e_l_a User-centric frameworks Company-centric frameworks Vision-centric frameworks
  22. 22. 2222 @A_d_e_l_a User-centric frameworks
  23. 23. 2323 @A_d_e_l_a doug
  24. 24. 2424 @A_d_e_l_a
  25. 25. 2525 @A_d_e_l_a
  26. 26. 2626 @A_d_e_l_a adventure series: cozy camp
  27. 27. 2727 @A_d_e_l_a Company-centric frameworks
  28. 28. 2828 @A_d_e_l_a story 2007-2015 1- humanize 3 friends, with some extra space, looking for an idea. The idea: “People are looking for a cheap alternative to hotels” 2- enemy Hotels! We believe travel shouldn't’t be mass-produced, but about humans connections 3- resistance We wanted to offer a place where people wanted to stay. However, very small site traffic, our message didn’t resonate with a large audience… 4- outlook We changed our Taglines, from ‘forget hotels’ to travel like a human. To say/ share that we believe in a certain kind of world 5- earn We aligned the values, with acts, creating collaborative workshops with hosts all over the world to show who the brand empowers its users. It was call ‘stories for trust’, we created some videos and we got more that 400 000 views and increase of traffic to our website 6- success Now we are the Worldwide Accommodations Leader! (*)airbnb
  29. 29. 2929 @A_d_e_l_a Vision-centric frameworks
  30. 30. 3030 @A_d_e_l_a * Credit: Simon Sinek If Apple Communicated Like Most Companies: ‘We make great computers’ ‘They’re beautifully designed, simple to use and user-friendly’ ‘Want to buy one?’ How Apple Communicates: ‘ Everything we do, we believe in challenging the status quo. We believe in thinking differently’. ‘The way we challenge the status quo is by making our products beautifully designed, simple to use and user-friendly’. ‘And we happen to make great computers’. Want to buy one?
  31. 31. It’s not just about the story but also how the story is told that matters
  32. 32. 3232 @A_d_e_l_a Create Twitter-Like Headlines @Ben: Did u eat my sandwich? @Tom: I’m stealing this idea! @Bob: ROTFL @Sammy: When’s lunch? @Carol: I heart this.
  33. 33. 3333 @A_d_e_l_a iPod. One thousand songs in your pocket.
  34. 34. 3434 @A_d_e_l_a Eliminate clutter SIMPLE. LESS ABSTRACT. FEWER WORDS.
  35. 35. 3535 @A_d_e_l_a §  40 words 40 words! Average PPT slide…
  36. 36. 3636 @A_d_e_l_a Visual BIRD 10% 65%
  37. 37. 3737 @A_d_e_l_a
  38. 38. 3838 @A_d_e_l_a Dress Up Numbers 5GB 1,000 Songs! ? =
  39. 39. 3939 @A_d_e_l_a Eye contact   Open posture Hand gestures Presence BODY LANGUAGE +VOCAL TONE = 63%
  40. 40. 4040 @A_d_e_l_a VERSION:ONE TEMPLATE (iris)® MARCH 2014 VERSION:ONE TEMPLATE (iris)® MARCH 2014 5 LESSONS LEARNED (extra-advice to design your story)
  41. 41. 4141 @A_d_e_l_a #1 be TRUE State what you truly believe in.
  42. 42. 4242 @A_d_e_l_a #2 be UNIQUE Find the story nobody else is telling.
  43. 43. 4343 @A_d_e_l_a #3 be SIMPLE Simplify your story to make it memorable.
  44. 44. 4444 @A_d_e_l_a #4 be BOLD When you're confident about your story, make it THE Story.
  45. 45. 4545 @A_d_e_l_a #5 be OPPORTUNISTIC If your don't know who you are, tell the stories people are ready to hear. ;p
  46. 46. 4646 @A_d_e_l_a VERSION:ONE TEMPLATE (iris)® MARCH 2014 VERSION:ONE TEMPLATE (iris)® MARCH 2014 Now, Let’s get started designing YOUR STORY
  47. 47. 4747 @A_d_e_l_a YOUR TURN! 1st- Choose a Plot  2nd- Choose your Personality 3rd- Write your Story ( following one of the frameworks)  Share your story!
  48. 48. 4848 @A_d_e_l_a Thank you! If you have any question, comment, suggestion, or want to connect: Adela Villanueva adela-villanueva@hotmail.com

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