myTaxi has been able to technically progress due to AWS highly available services. Speaker: Jan Sören Ramm, Head of IT, Intelligent Apps GmbH

1. Dynamic Growth with the
AWS Service

2. Agenda
§ About me
§ What is myTaxi
§ New years eve challenge
§ AWS – more than just hosting
§ Questions

3. About me
§ Head of IT
§ Ex-Developer
§ Bachelor of Science – Computer Engineering
§ Working @mytaxi since 2010

4. What is mytaxi

5. Retrospect
2009
Founding
Pre-Seed
Investment
2010
Seed
Investment
New cities:
Hamburg
Cologne
Munich
2011
A-Round
Expansion in
Germany
International-
isation:
1st roll-out in
Vienna
2012
B-Round
mytaxi
Payment
Barcelona
Zurich
USA
Poland
Beta Phase
Proof of
Concept

6. Growth
" 5 million downloads, 20,000 taxis registered
" Pioneer and marketleader
" World’s largest taxi booking App
" Strongest market in Germany with a marketshare of 25 percent
" International launches: Washington D.C., Warsaw, Madrid

7. Winning team
120

8. Strong Investors
& partners

9. New years eve challenge
Nov.
12
Dez.
12
Jan.
13
Feb.
13
Booking
requests
per
month

10. A closer look
Booking
requests
per
day

11. Database load expected

12. Scaled the database
1.12.
Use a
bigger DB
Master
Instance
Add more
read Slave
DBs

13. What happend
1.12. 31.12.
18:00
High Load
on
Application
Server
31.12.
18:05
Started
“manual”
scaling
Spawned 5
Application-
Server
Instances
31.12
18:10
System
working
normal again
Incident
escalation
Use a
bigger DB
Master
Instance
Add more
read Slave
DBs

14. AWS vs. Traditional Hosting
©
Derrick
Coetzee

15. AWS - More than just hosting

16. AWS a great partner
" Easy to setup
" Easy to try new products
" Fast scaling
" Cost-effective
" Pay per use
" Technical support
" Unlimited possibilities

17. ?
Questions

18. Thanks
j.ramm@mytaxi.com
Twitter: @mytaxi