PROJECT STATUS REPORT Sustainable Consumption and Production Marketing Campaign.

1. ASSIGNMENT-1
PROJECT STATUS REPORT
EPM 2173
20-05-2023

2. Our Project
• Our project focuses on developing a Sustainable Consumption and Production Marketing
Campaign.
• The objective is to raise awareness about sustainable practices and encourage consumers to
make more environmentally friendly choices in their consumption patterns.
• We aim to create engaging marketing materials, such as advertisements, social media content,
and educational resources, to promote sustainable consumption and production.

3. Baselines in our project
The project baseline is used as a reference point for reporting the status and progress of sustainable
consumption and production marketing campaigns.
• Status Reporting: Baselines will be used to compare the current status of key metrics with the initial
measurements taken at the project's start. This will help us to evaluate the progress made during the
specific reporting period.
• Progress Reporting: Baselines will serve as a benchmark to track progress over time. By periodically
measuring metrics and comparing them to the baselines, we can determine changes and the effectiveness
of our marketing campaign. Progress reports will also highlight achievements, trends, and areas of
improvement.

4. • Deviation Analysis: Baselines will also enable variance analysis, where the variances between
actual metrics and the baselines will be calculated. Positive or negative deviations can indicate how
the campaign is performing in relation to the expectations. By setting variance thresholds, we can
determine if the project is on track or need corrective actions.
• Trend Analysis: Baselines will provide a foundation for trend analysis throughout the project. By
comparing the current metrics to the baselines, we can identify patterns and trends in consumer
behaviour or campaign performance. This analysis helps us understand the trajectory of progress and
make informed decisions to adjust our marketing strategies if required.

5. Metrics for our project
• Consumer awareness levels: This metric will help in measuring the level of consumer knowledge and
understanding of sustainable consumption and production practices. It can be assessed through
surveys, interviews, or focus groups conducted before and after the campaign.
• Behavior change: Tracking changes in consumer behaviours is another metric to assess the impact of
the campaign. This may include metrics such as increased adoption of sustainable products, reduced
energy consumption, increased recycling rates, or shifts towards more sustainable transportation
options.

6. • Website traffic and conversions: Analyzing website metrics will provide insights into consumer
engagement and actions taken as a result of the campaign. Metrics to track could include the number of
visitors to the campaign website, the time spent on the site, bounce rate, conversion rate.
• Media coverage: This metric assesses the extent of media attention generated by the campaign. It can
include the number of media mentions, press releases, articles, interviews, or features related to the
campaign in various media outlets.
• Surveys and feedback: Regularly collecting feedback from the target audience, stakeholders, and
participants can provide valuable insights into the campaign's effectiveness, relevance, and impact. This
could be done through post-campaign surveys or feedback forms.

7. Variance Thresholds
Metric Variance Threshold
Consumer awareness levels +/- 20%
Behavior change +/- 10%
Website traffic and conversions +/- 15%
Media coverage +/- 25%

8. Variances Interpretation
Variances will be interpreted by comparing the actual metrics achieved during the campaign with the
predefined targets or expectations.
• Positive Variance: A positive variance indicates that the actual metric has exceeded the expected target.
It suggests that the campaign is performing better than anticipated. Positive variances are typically seen
as favourable outcomes and can be an indication of success or effectiveness.
• Negative Variance: A negative variance means that the actual metric falls below the expected target. It
indicates that the campaign is not performing as well as anticipated. Negative variances highlight areas
where the campaign may need improvement or adjustments to meet the desired goals.

9. Action plan for Variances
• Root Cause Analysis: Conduct a thorough analysis to identify the reasons behind the significant variances. This
analysis will involve reviewing campaign strategies, execution, external factors, or any other potential factors that
may have contributed to the deviations.
• Review of Campaign Strategies: Assess the effectiveness of the current campaign strategies and tactics.
Determine whether there are areas that need improvement or modification to align with the campaign objectives.
This review may involve examining messaging, targeting, channels, or creative elements.
• Evaluation of Data Accuracy: Verify the accuracy and reliability of the collected data. Ensure that the metrics and
measurements are correctly captured and there are no errors or inconsistencies in the data collection process

10. Distributing of information
• Email: Email method will be used for distributing status reports and updates. Reports can be sent directly to
stakeholders' email addresses, ensuring that they receive the information in their inboxes. Email allows for
formal documentation and the inclusion of attachments or links to additional resources.
• In-person Meetings: For key stakeholders or high-level discussions, in-person meetings will be organized to
present and discuss the status reports. This method allows for face-to-face interactions, clarification of any
questions, and deeper engagement with stakeholders.
• Internal Communication Channels: Organizations’ internal communication channels like intranet sites, team
collaboration platforms, or internal newsletters will be utilized to distribute status reports among team members
and relevant departments.

11. Who is receiving the status report
• Project Sponsors
• Client
• Internal Team Members
• Stakeholders
• Partners
• Senior Management
• External Experts or Consultants

12. Communication Technology Used
• The decision on communication technology for status reporting can be based on several factors.
• Some considerations that may influence the choice of communication technology
• Stakeholder Preferences
• Scalability and Accessibility
• Security and Privacy
• Cost and Resources
Communication Technology selected for the project- Project Management Software, Online Document Sharing
Platforms, Video Conferencing, Reporting and Dashboard Tools and formal emails.

13. THANK YOU