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Mobile analytics best practices to steer
your multi-device strategy

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CONTEXT
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CONTEXT
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2015 SALES

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CONTEXT
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MOBILE RETAIL CONVERSION RATE (FRANCE)
Source : « State of mobile commerce », 2014
1,7 %
Mobile
global
1,2 %
Android
Smartphone
1,3 %
iPhone
1,9 %
Android
Tablet
2,3 %
iPad

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CONTEXT
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NUMBER OF SITES BY CUSTOMER
Sites Web Mobile sites Applications
Source : AT, 05/2014 vs. 04/2015
+20%
+17%
+7%

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CONTEXT
 User centricity
 Holistic view
 1 tool, 1 profile
OUR POSITIONING

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CONTEXT
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CUSTOMER LIFE CYCLE

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CONTEXT
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DOWNLOADS AND AFTER?
24%
Source : Econsultancy Digital Intelligence Briefing
of apps are only
open once

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CONTEXTE
TEST AND LEARN
I.O.R (Invest Observe Rebuild)

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CONTEXTE
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A NEW PARADIGM
› Downloads
› Usage
› Engagement
› Retention

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RELEASE
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RELEASE
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A NEW INTERFACE & DOCUMENTATION

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RELEASE
› 2 new native analyses in the API : user & session based on lifecycle metrics
› New & returning users: Date of the application’s very first launch
› Frequency : Number of launches made from the application’s installation
› Recurrence : Number of days since app was last used
› Retention : Number of days since the very first launch
› Update : Date of first launch since the last update
› Crashes
› Campaigns
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NEW ANALYSES

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RELEASE
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RELEASE
› It must be a REST API
› Its output must be formatted in XML
› It must use basic http authentication
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DATA DISPLAY

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RELEASE
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DEMO
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DEMO
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