Digital transformation and data-driven approach at La Poste Group

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The document discusses how Groupe La Poste is leveraging data and digital intelligence solutions to drive its digital transformation. It highlights key metrics on website traffic and outlines how analytics are being made available to project teams and used for decision making and optimizing the business. The use of data and cross-device visibility is also discussed, as well as how data is being used to optimize media mixes and track TV performance.

Daten & Analysen

Digital Intelligence SolutionsDigital Intelligence Solutions
GROUPE LA POSTE
DIGITALISATION
& APPROCHE DATA DRIVEN

Digital Intelligence Solutions
Chiffres clés
12 Millions de VU / mois
sur laposte.fr
&
3 Millions de VU / mois
sur la Boutique

Digital Intelligence Solutions
LA DONNÉE, AU CŒUR DES ÉVOLUTIONS
Avant 2014 2015 / 2016

Digital Intelligence Solutions
XX XX%
XX
XX
Code de la Route
L’ANALYTICS MISE À LA DISPOSITION DES ÉQUIPES PROJETS
LA DATA POUR TOUS !

Digital Intelligence Solutions
UN PILOTAGE ANALYTICS DÉCISIONNEL
LA DATA AU SERVICE DU BUSINESS
X
X
X

Digital Intelligence Solutions
VERS UNE VISION CROSS DEVICE DE LA DONNÉE

Digital Intelligence Solutions
MOBILE STRATEGY
ALL IN ONE

Digital Intelligence Solutions
LA DONNÉE AU SERVICE DU MEDIA : TV TRACKING
OPTIMISATION DU MIX MEDIA
65%
24%
11%
63%
24%
13%
Ordinateur
Smartphone
Tablette

Digital Intelligence Solutions
TV TRACKING
OPTIMISATION DU MIX MEDIA

Digital Intelligence Solutions
Merci de votre attention !
@amollet

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Digital transformation and data-driven approach at La Poste Group

2. Digital Intelligence SolutionsDigital Intelligence Solutions GROUPE LA POSTE DIGITALISATION & APPROCHE DATA DRIVEN

3. Digital Intelligence Solutions Chiffres clés 12 Millions de VU / mois sur laposte.fr & 3 Millions de VU / mois sur la Boutique

4. Digital Intelligence Solutions LA DONNÉE, AU CŒUR DES ÉVOLUTIONS Avant 2014 2015 / 2016

5. Digital Intelligence Solutions

6. Digital Intelligence Solutions XX XX% XX XX Code de la Route L’ANALYTICS MISE À LA DISPOSITION DES ÉQUIPES PROJETS LA DATA POUR TOUS !

7. Digital Intelligence Solutions UN PILOTAGE ANALYTICS DÉCISIONNEL LA DATA AU SERVICE DU BUSINESS X X X

8. Digital Intelligence Solutions VERS UNE VISION CROSS DEVICE DE LA DONNÉE

9. Digital Intelligence Solutions MOBILE STRATEGY ALL IN ONE

10. Digital Intelligence Solutions LA DONNÉE AU SERVICE DU MEDIA : TV TRACKING OPTIMISATION DU MIX MEDIA 65% 24% 11% 63% 24% 13% Ordinateur Smartphone Tablette

11. Digital Intelligence Solutions TV TRACKING OPTIMISATION DU MIX MEDIA

12. Digital Intelligence Solutions Merci de votre attention ! @amollet