Social media for business.

1. Social Media for Business
Ashwin Thakur
A Big Noise
www.abignoise.com
ashwinthakur.com

2. • What is social media?
• Why social media for business?
• How to get started with social media
• Picking the right tools
• Interactive session – Q&As
Session Agenda

3. WHAT IS SOCIAL MEDIA?

4. “Social Media that is created
to be shared freely,globally”

5. There are TV Ads, Magazines, Radio
which can get you impact, quicker.
So Why Social
Media?

6. Because you can
easy to afford?

7. 87%trust afriend’s recommendation
over critics review
- Marketing Sherpa

8. 3 times more likely to trust
peer opinions over
advertisement for purchasing
decision
- Jupiter Research

9. 1 word of mouth
recommendation has impact of
100 TV ads!
- bzzagent.com

10. One message before
Social Media…

13. One message after
Social Media…

14. The message is
distributed
across
Social Media
channels…

17. We have reachlike
never before…

18. Social Media EARNS coverage
and more

19. Your competition is on
social media!

20. HOW TO GET STARTED?

21. Learn about your
audience:
 Who/Where are they?
What is their personality like?
How/Where do theyconsume?
 How/Where do theyengage?

22. Use Your Channels

23. Use Your Channels
to Engage and
Drive Traffic

24. Engage

25. Ask
Questions
Make sure you
comment on
today’s blog post
to win two free
8ckets!

26. Ask
Questions
Check out our latest
installment in our educational
video series and give us your
thoughts!
Make sure you
comment on
today’s blog post
to win two free
tickets!

27. Ask
Questions
What are your
thoughts on our
newest product?
Likes/Dislikes?
Check out our latest
installment in our educa8onal
video series and give us your
thoughts! Bit.ly/xIf0
Make sure you
comment on
today’s blog post
to win two free
8ckets!

28. Ask
Questions
What are your
thoughts on our
newest product?
Likes/Dislikes?
@ashwin_Thanks
for reaching out!
How can we help
you today?
Check out our latest
installment in our educa8onal
video series and give us your
thoughts! Bit.ly/xIf0
Make sure you
comment on
today’s blog post to
win two free
8ckets!

29. Timeliness and
Frequency

30. Transparency

31. Transparency

32. Connect

33. Connect

34. 7 ways your business could
be using Social Media

35. Public Relations
Social media platforms present a completely new
opportunity to instantly deliver messages to millions of
people. The impact on public relations is simply ground
shaking.

36. Customer Support
Where traditionally customer support has been viewed as
a cost center, smart brands are starting to use social
networks to help offload their support costs on to a
community of super users.

37. Market Research
Having access to tens of millions of consumers who are
openly talking about their rational and emotional needs
is a newly discovered goldmine for market research.

38. New Product Development
Some companies have started to leverage a public pool of
collective brainpower to help their business identify
innovative new market opportunities, and even assist with
development of new product concepts.

39. Hiring & Recruitment
Social media is a good and very cost effective source to
recruit the right talent for your business. Find referrals,
references and recommendations.

40. Promotions
Some of the most successful promotions have employed
the power of the network itself to create a fan base that
didn't exist prior to the promotion.

41. Sales
This newly born ability to sell is starting to catch on and
more and more retailers are beginning to reap the
benefits of enhancing their curb appeal inside the
social shopping mall.

42. PICKING THE RIGHT TOOLS

43. Social Media
Channels
Blogging
Facebook
Twitter
(… just afew)

44. Facebook is a social network
that helps people communicate
more efficiently with their
friends, family and co-workers.
Anyone can sign up for
Facebook and interact with the
people they know in a trusted
environment.

45. • Facebook is the 2nd most visited/trafficked
website in the world.
• More than 500 million active users
• 50% of our active users log on to Facebook
in any given day
• Average user have 200 friends
• People spend over 700 billion minutes per
month on Facebook

46. 15,00,000 local businesses are active on
Facebook
Creating more than 5,300,000,000
fans!

47. What can businesses do on Facebook?
Brand Fan Pages
• A Facebook Page is a public profile that enables you to
share your business and products with Facebook
users.
• Pages are similar to personal profiles and brands
accumulate
fans instead of friends.
• Within pages you have the option of posting and
collecting content, importing Twitter and blog feeds,
collecting user reviews, and hosting discussions.

48. What can businesses do on Facebook?
Applications
• An application is a platform for developers which
provides a framework to build tools which Facebook
users can add to their profile.
• Applications range from chat to games to mobile.
Connect/Share Facebook
• Connect and Facebook Share are additions to your
brand’s existing web site or blog which allow you to
integrate their Facebook presence with other online
media.
• Facebook Connect is an open identifier which allows
users to take their Facebook profile with them when
they shop, comment, or browse on other web sites.

49. What can businesses do on
Facebook?
Advertising
• Facebook offers different types of advertising which can
target age, gender, location, relationship status and interest,
or music and lifestyle interests.

50. It is the simplest form of blog.
But in simplicity there is often great power.
Twitter is a microblogging service that enables its users to send and read
messages known as tweets. Tweets are text-based posts of up to 140
characters and delivered to the author's subscribers who are known as
followers.

51. • More than 200 million registered users.
• New users signing up at the rate of 3,00,000 per
day.
• 190 million unique visitors come to the site
every month.
• Over 50 million “tweets” are sent in aday.
• 57% of active Twitter users use their phone to
tweet.

52. 1 Good Tweet is equivalent to 10,000 impressions!
You now have a virtual PR and marketing team that works for
free.

53. What can businesses do on Twitter?
• Branding, promotions.
• News, Events
• Monitoring, Competitive
tracking.
• Innovation, Research
• Networking
• Search engine optimization.
• Put out vacancies, job postings
• Relationships
• Customer Service

54. A blog (a contraction of the term "web log") is a type of website with
regular entries of commentary, descriptions of events, or other
material such as graphics or video. Entries are commonly displayed in
reverse-chronological order
Blogging

55. • More than 100 million blogs on the Internet.
• 70% of bloggers are organically talking about
brands on their blog.
• 38% of bloggers post brand or product reviews.
• Over 70% of internet users read blogs
Blogging

56. What can businesses do with
blogs?
• Great platform for building authority.
• Helps drive organic search engine traffic.
• Attract an audience.
• Inform, interact and learn from your
audience.
• Grow a sense of community.
• Content rich, just what search engines like.

57. LinkedIn is a social networking website geared towards
companies and industry professionals looking to make new
business contacts or keep in touch with previous co-workers,
affiliates, and clients.

58. Linkedin
• LinkedIn has over 65 million members
worldwide. This means an increase of around 1
million members month-on-month since August
last year.
• India is currently the fastest-growing country to
use LinkedIn, with around 3m total users.
• Of all social networking websites, LinkedIn
has the most financially affluent audience.
• 75% of users on LinkedIn have a college
degree. High index of graduates and post
graduates.
• Over 70% are 35 years and above.

59. What can businesses do with
LinkedIn?
• Make professional connections, find
business opportunities.
• Is replacing the resume.
• Reference checks.
• Great place to find referrals.
• Post jobs.
• Through LinkedIn Answers, users can get
their questions answered through the
community.

60. What can businesses do with LinkedIn?

61. YouTube is a video sharing website on which users
can upload and share videos.

62. • People are watching 2 billion videos a
day on YouTube.
• Every minute, 24 hours of video is
uploaded to YouTube.
• 52% of users visit YouTube atleast once a
week.
• An average user spends 15 minutes a
day on YouTube.
• Streams 7 times more video per month
than its nearest competitor.

63. What can businesses do with Youtube?
• Training and support.
• Marketing and brand enhancement.
• New employee orientation.
• Product overviews, demonstration.
• Customer testimonial, customer
success stories.

64. What can businesses do with Youtube?

65. Social Media
Measurement

66. Reach
Frequency
and Traffic
Influence
Conversations
and Transactions
Sustainability
Sentiment
You can
measure:

67. Don’t do on SOCIAL MEDIA

68. No hard selling (educate
first)

69. Don’t lie, don’t pretend.
Betransparent.

70. Don’t lose sight of yourobjective

71. INTERACTIVE SESSION, Q&A

72. Thank You