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What is SEO and it's types

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SEO stands for Search Engine Optimization; it is the process of increasing the quantity and quality of traffic to your website through free search engine results. In simple words, SEO is a technique that is used to enhance the ranking of website in search engine results pages.

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What is SEO and it's types

  1. 1. And it's Types.
  2. 2. • SEO stands for Search Engine Optimization; it is the process of increasing the quantity and quality of traffic to your website through free search engine results. In simple words, SEO is a technique that is used to enhance the ranking of website in search engine results pages (SERP). In simple words, SEO is technique to generate traffic on website or blog. We can generate amazing results on website, blogs and mobile apps by using different types of SEO.
  3. 3. •On-Page SEO •Off-Page SEO •On Site SEO •Local SEO
  4. 4. On Page SEO refers to that actions which taken inside website or at website backend. It majorly includes website/blog/app optimization and analysis. It also includes providing perfect content; appropriate keywords selection, putting keywords on correct places, giving appropriate title to every page, etc.
  5. 5. Off Page SEO techniques helps to strengthen the influence and relationship your website has with other websites. SEO refers to website promotion on multiple platforms. It’s a method of creating website strength and increasing visitors by creating engagement on multiple internet platforms.
  6. 6. • Local SEO helps to improve your business growth and also promote your products and services to local customers at the exact time they’re looking for them online. Every small or multi-location company can grow their business and attract more customers using local SEO strategies via the help of digital marketing.
  7. 7. • White Hat SEO • Grey Hat SEO • Black Hat SEO
  8. 8. • White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which are according to Google guidelines. Some white hat SEO techniques include high-quality content development, website HTML optimization, writing relevant, quality and useful content which is providing quality results to website visitors. Also, it will increase our ranking in search engines.
  9. 9. • Black hat SEO is the totally opposite of White Hat SEO. Black hat is a method which doesn’t follow the search engine guidelines. By using this technique, it’s easy to rank our website but on another side, risk of getting the website or blog banned from search engine. Black Hat SEO includes practices such as keyword stuffing, paid backlinks, cloaking, Pagejacking, White/hidden text, use of Private Blog Networks.
  10. 10. • Grey hat SEO is a combination of black hat SEO and white hat and if used by a professional, can still be effective. It is the smartest way of doing SEO by using black hat techniques by landing in Search Engine Guidelines. Grey Hat includes techniques such as Cloaking, Purchasing old domains, Duplicate content, Link buying, social media, automation and purchasing followers.
  11. 11. • This is all about the basics of SEO and types of SEO. There are several different types and categories of SEO services that focus on different elements of search optimization and online visibility. Mainly, SEO depends on content writing. Hope this will help you!
  12. 12. Thank You.

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