Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
Wird geladen in …3
×
1 von 41

I click overview

0

Teilen

Herunterladen, um offline zu lesen

Sales deck business overview for iClick. It is mainly breakdown the information about iClick, th

Ähnliche Bücher

Kostenlos mit einer 30-tägigen Testversion von Scribd

Alle anzeigen

Ähnliche Hörbücher

Kostenlos mit einer 30-tägigen Testversion von Scribd

Alle anzeigen

I click overview

  1. 1. i-Click Overview International Sales Group
  2. 2. AGENDA About iClick China Digital Media Media Solution Media Plan 2 PART 1 PART 2 PART 3 PART 4
  3. 3. 3 PART 1 ABOUT iCLICK
  4. 4. WHO WE ARE? iClick Interactive provides a single platform and the media expertise for global brands to better plan and manage their marketing and advertising in the Chinese market. 4
  5. 5. CHINA’S LEADING PLATFORM FOR DIGITAL 5 2009 290 1st 1000+ i-Click founded with international investment from Sumitomo & Bertelsmann Global Staff in 8 Offices from Beijing to London Platform in China to do cross media buying: mobile, display and search Current advertisers on platform including global fortune 100 companies
  6. 6. IT’S F*$%ING CHINA BRO! 100% Search Traffic Mobile Apps Ad Exchanges Premium Pubs
  7. 7. WE DELIVER CHINA Custom Brand Solutions Search, Conversion and Performance Premium, Data Driven Media (XMO) 7
  8. 8. 8 CUSTOM BRAND SOLUTIONS Sponsorship Site Take Over Rich Media Editorial Integrations Video Premium and Unique media buys from our 75+ person in market media team
  9. 9. 9 PREMIUM, DATA DRIVEN MEDIA (XMO) 100% of RTB inventory Integrated in 4 major exchanges 40,000 site integrations Geo & Data targeted performance display Mobile, display and video
  10. 10. SEARCH, CONVERSION, PERFORMANCE 10 300 MM + unique monthly users Largest cookie pool in China API Integration into all major search engines Cross Media / Multi-Channel Retargeting Site Retargeting Search Retargeting Build Custom Audience Segments
  11. 11. 11 WHY iCLICK? Connectivity – 100% of search traffic, 95% of RTB inventory available programmatically (API/direct integrations) Leader in adtech and digital media We are Chinese company doing business in China since 2009 Delivered $50MM + USD in ROI for Chinese and global brands on e-commerce. eg: Lane Crawford
  12. 12. CLIENTS: E-COMMERCE 12
  13. 13. CLIENTS: TRAVEL & HOSPITALITY 13
  14. 14. CLIENTS: BANKING & FINANCE 14
  15. 15. CLIENTS: CONSUMER PRODUCTS 15
  16. 16. CLIENTS: OTHERS 16
  17. 17. 17 PART 2 CHINA DIGITAL MEDIA
  18. 18. MAJOR SEARCH ENGINES 18 BAIDU SOOGO 360 GOOGLE
  19. 19. MAJOR SEARCH ENGINES 19 65% MARKET SHARE Largest search engine in China and largest publisher. Runs display network (think GDN) and some of the most popular verticalized content destinations in China like travel.baidu.com
  20. 20. 20 PART 3 MEDIA SOLUTIONS
  21. 21. RETARGETING 21 KEYWORD SEARCH RE-TARGETING SITE RE-TARGETING
  22. 22. RETARGETING 22 List of the variables we can use across both search and site (cookie/audience) based retargeting VISIT FREQUENCY search retargeting & custom audience VISIT RECENCY search retargeting & custom audience SEARCH INTENT Yes - Basing on keyword matching
  23. 23. RETARGETING 23 List of the variables we can use across both search and site (cookie/audience) based retargeting BEHAVIOUR GEOGRAPHY Yes - Basing on events on advertiser’s website search retargeting & custom audience DEMOGRAPHIC Yes
  24. 24. RETARGETING 24 List of the variables we can use across both search and site (cookie/audience) based retargeting LIFESTYLE TIME OF DAY Based on search history, web hx Yes, for rule-based approach only OFFLINE PURCHASES Yes, assuming we are integrated with offline CRM or website 1st party data
  25. 25. PREMIUM DISPLAY 25 Strengthen and promote ‘global leader’ brand image through brand alignment with China’s most trusted, best-in-class women’s and travel websites
  26. 26. PREMIUM DISPLAY 26 Daily PV 0.1M-1M 0 1M 10M 100M
  27. 27. PREMIUM DISPLAY 27 Daily PV 1M-10M 0 1M 10M 100M
  28. 28. PREMIUM DISPLAY 28 Daily PV 10M-100M 0 1M 10M 100M
  29. 29. PREMIUM DISPLAY 29 Media mix of display banners and video placements geo-targeted to cities with concentration of Chinese outbound travellers and luxury shoppers.
  30. 30. PREMIUM DISPLAY 30 Background 1440 x 1300 jpg < 39kb Background 1440 x 1300 jpg < 39kb
  31. 31. PREMIUM DISPLAY Video Top Banner 980 x 300 swf < 500kb Video not more than 15s 31 Top Banner 728 x 90 jpg, swf < 39kb Left Focus Picture 345 x 510 jpg for homepage Right Focus Picture 300 x 510 jpg, swf < 39kb
  32. 32. 32 BAIDU BRANDZONE Builds brand equity, creates awareness Customised solution drives interaction Elevate brand name, awareness and brand interaction Integrates video, images, display on one page
  33. 33. 33 BAIDU BRANDZONE
  34. 34. 34 BAIDU BRANDZONE Keywords Branded Video Floating Image On Click
  35. 35. CONVERSION SOLUTION - RETARGETING 35 Stay engaged with audiences who already visited your website but did not convert Follow specific audiences across the Internet and show specific ads with strong call-to-action at least 3X per day Show creative ads (banners recommended) based on the page history to deliver a targeted and relevant ad experience
  36. 36. CONVERSION SOLUTION - RETARGETING 36 Retarget across sites, platform, exchanges and channels!
  37. 37. 37 CONVERSION SOLUTION - SEM “Shopping in USA” Target users at all points in the funnel, searching for travel, booking a trip, etc. as they plan and go on trip to the US. Use SEM to drive interaction with Baidu Sponsorship package and support media spend.
  38. 38. PREMIUM AUDIENCE 38 Connect to a wide selection of supply sources Covers over 400 million unique users 25 pre-built segments Minimise waste
  39. 39. 39 PART 4 MEDIA PLAN
  40. 40. 40 Mason Levey - NYC mason.levey@i-click.com Darren Jacobs - London darren.jacobs@i-click.com Rolan Reichel rolan.reichel@i-click.com Angus McDonald angus.mcdonald@i-click.com INTERNATIONAL SALES GROUP
  41. 41. Thank you

×