Personalized URL\'s - PURLS

Presents...

Cross Media Marketing

Unified Marketing Accross Multiple Platforms

What is Cross Media Marketing?
A call to action on multiple
marketing channels employed
to drive respondents to a
single data collection in order
to start a two way conversation

Type of Media

Traditional Print Media


Brochure

Sell Sheets

Sell Sheets

Type of Media


1:1 Direct Mail Marketing

Type of Media



PURL’s

PURL’s - Personalized Uniform Resource Locator

Type of Media



PURL’s

QR Codes

QR Codes - Quick Response Code

Type of Media



PURL’s

QR Codes

SMS Text

Type of Media



PURL’s

QR Codes

SMS Text

800 Numbers

www.strike37.com/JohnSample

Make Every
Marketing Piece John Sample

Personal
255 NE 2nd Ave Ste 436
Delray Beach, FL 33444

www.striker37.com<JohnSample>

Call To
Action

www.strike37.com/JohnSample

John Sample

www.striker37.com<JohnSample>

Broadcast to
your prospects
and clients on a
personal level

Interact Real Time
www.striker37.com/<JohnSample>

John Sample

John Sample

JohnSample )

John Sample

(800)735-2578
Customer C-25M

Immediate E-Mail Notification
John Sample

John Sample

JohnSample )

John Sample

(800)735-2578
Customer C-25M

Capitalize on
The Buyers
Momentum

Instant
Mobile
Notification

Applications

Replace
Business
Reply
Cards

Applications
www.seating.longo.com/JohnSample

Replace
Business
Reply
www.labs.longo.com/JohnSample

Cards

Applications
WE WROTE THE BOOK ON IAB CATHETERS TCT SYMPOSIUMS AND EVENTS
NOW WE’VE REWRITTEN THE CHART SPONSORED BY MAQUET

For years, you’ve relied on Datascope for Gold Standard TUESDAY, SEPTEMBER 22 THURSDAY, SEPTEMBER 24
ION Cardiac Assist programs – and as part of MAQUET
R TAT
EVENT: 18th Annual Cardiovascular Nurse EVENT: Life Saving Therapies for the
TR A NSP O M ENTS Cardiovascular, that level of clinical excellence is magnified
and Technologist Symposium Hemodynamically Compromised
NGE even further. Now, we’re pleased to introduce our latest
A RR A from Acute AMI & High-Risk PCI Patient
rvice breakthrough: an IAB catheter that spans the reference chart. TIME: 7:30am - 5:00pm
so t le se icago
a pres shut e Ch TIME: 6:30am Breakfast
ura-C Free o th PLACE: Moscone Center in San Francisco, CA
oin J n- ck t depa
rt The new MEGA 8Fr. 50cc IAB combines the benefits of
™

ormi 7:00am - 8:00am Meeting
and j r a fu McC s will Visit us at Booth: NT 11
sa ils ub fo Buse a 50cc balloon with the sizing advantages of smaller IABs
ht Cl hips.
,
o ur t Clu
b. outh
Se t y o Ya c ie n ds Ya c h ick Pl
ace S PLACE: Moscone Center in San Francisco, CA
e C hicag od a n d fr McC
orm part
at – an ideal choice for patients 5'4" (162cm) and taller. MEGA
Room #125
at th of fo f ro m ill de delivers 50cc at comparable cycle time to 40cc IABs, while
ening s and u ses w
:30.
fille d
ev rs h i p 26. B nd 6
p art n e r e ss o Gate 15 a delivering 25% more blood volume displacement and improved
ra t e a-C a p , 6:0
0, 6:
us celeb d e Jur 5:45 unloading and augmentation compared to 40cc IABs.*
Help e ma Sa w i
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o h av ecky FRIDAY, SEPTEMBER 25
er s wh Cont
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a Visit us at the TCT Booth #505 to view our new frame
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EVENT:
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*Bench Top Data on File MAQUET is a Trademark of MAQUET GmbH & Co. KG · Copyright MAQUET Cardiovascular LLC or its affiliates. All rights reserved. 08/09.
Caution: U.S. Federal Law restricts this device to sale by or on the order of a physician. Refer to Instructions for Use for current indications, warnings, contraindications, and precautions.

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WE WROTE THE BOOK ON IAB CATHETERS TCT SYMPOSIUMS AND EVENTS
NOW WE’VE REWRITTEN THE CHART SPONSORED BY MAQUET

For years, you’ve relied on Datascope for Gold Standard TUESDAY, SEPTEMBER 22 THURSDAY, SEPTEMBER 24
ION Cardiac Assist programs – and as part of MAQUET
R TAT
EVENT: 18th Annual Cardiovascular Nurse EVENT: Life Saving Therapies for the
TR A NSP O M ENTS Cardiovascular, that level of clinical excellence is magnified
and Technologist Symposium Hemodynamically Compromised
NGE even further. Now, we’re pleased to introduce our latest
A RR A from Acute AMI & High-Risk PCI Patient
rvice breakthrough: an IAB catheter that spans the reference chart. TIME: 7:30am - 5:00pm
so t le se icago
a pres shut e Ch TIME: 6:30am Breakfast
ura-C Free o th PLACE: Moscone Center in San Francisco, CA
oin J n- ck t depa
rt The new MEGA 8Fr. 50cc IAB combines the benefits of
™

ormi 7:00am - 8:00am Meeting
and j r a fu McC s will Visit us at Booth: NT 11
sa ils ub fo Buse a 50cc balloon with the sizing advantages of smaller IABs
ht Cl hips.
,
o ur t Clu
b. outh
Se t y o Ya c ie n ds Ya c h ick Pl
ace S PLACE: Moscone Center in San Francisco, CA
e C hicag od a n d fr McC
orm part
at – an ideal choice for patients 5'4" (162cm) and taller. MEGA
Room #125
at th of fo f ro m ill de delivers 50cc at comparable cycle time to 40cc IABs, while
ening s and u ses w
:30.
fille d
ev rs h i p 26. B nd 6
p art n e r e ss o Gate 15 a delivering 25% more blood volume displacement and improved
ra t e a-C a p , 6:0
0, 6:
us celeb d e Jur 5:45 unloading and augmentation compared to 40cc IABs.*
Help e ma Sa w i
cki
o h av ecky FRIDAY, SEPTEMBER 25
er s wh Cont
act B tion.
re t ail
a Visit us at the TCT Booth #505 to view our new frame
a y. nform
is t o d ore i TCT Scholarship Breakfast Meeting:
for m
EVENT:
w hat it of reference and you’ll see why MEGA is your choice for

AT
improved performance and greater application.

MAQUET - The Gold Standard ap Btwee Srateg n Executi TIME:
IABP Case Review
7:00am- 8:00am

P LE A S
E RS
VP

esso.
com /JimS
mith PLACE:
Bidging e G
Moscone Center in San Francisco, CA

Replace
.capr Room #113
.iha party
www
*Bench Top Data on File MAQUET is a Trademark of MAQUET GmbH & Co. KG · Copyright MAQUET Cardiovascular LLC or its affiliates. All rights reserved. 08/09.
Caution: U.S. Federal Law restricts this device to sale by or on the order of a physician. Refer to Instructions for Use for current indications, warnings, contraindications, and precautions.

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Applications
Se t yo ur sails a n d join Jura-C a presso TR A NSP O RTATI O N
a t t h e C hic a g o Yac h t Clu b f or a f u n- A RR A NGE M ENTS
fille d eve nin g o f f o o d a n d frie n dships. Free shuttle service from

H elp us c ele bra t e p art n erships a n d McCormick to the Chicago

re t ailers w h o h ave m a d e Jura-C a presso Yacht Club. Buses will depart
from McCormick Place South,
w h a t it is t o d ay.
Gate 26. Buses will depart at
5:45, 6:00, 6:15 and 6:30.

C o n t a c t Be c ky Sa w i c k i
f or m ore i n f orm a t i o n .

PLEASE RSVP AT

www.ihaparty.capresso.com/JimSmith

Replace
t o asts
and
trib u t es
RSVP’s
March 15, 2010
featuring

!"#$!%&'()*(+$, Ch ica g o Yach t Cl u b
400 East M o nro e Stree t
MUSIC
6 t o 10 P M

Applications
Se t yo ur sails a n d join Jura-C a presso TR A NSP O RTATI O N www.ihaparty.capresso.com/JaneSmith
a t t h e C hic a g o Yac h t Clu b f or a f u n- A RR A NGE M ENTS
fille d eve nin g o f f o o d a n d frie n dships. Free shuttle service from

H elp us c ele bra t e p art n erships a n d McCormick to the Chicago

re t ailers w h o h ave m a d e Jura-C a presso Yacht Club. Buses will depart
from McCormick Place South,
w h a t it is t o d ay.
Gate 26. Buses will depart at
5:45, 6:00, 6:15 and 6:30.

C o n t a c t Be c ky Sa w i c k i
f or m ore i n f orm a t i o n .

PLEASE RSVP AT

www.ihaparty.capresso.com/JimSmith

Replace Jane

Smith

t o asts
123 Main Street

RSVP’s
Franklin

and
trib u t es
07090

212-555-1212

janes@gmail.com

janes@gmail.com

March 15, 2010
featuring

!"#$!%&'()*(+$, Ch ica g o Yach t Cl u b
400 East M o nro e Stree t
MUSIC
6 t o 10 P M

Applications
www.MARBLE.com/JoeDec

Happy Holidays Joe!

Generate
We wish to extend our warmest wishes to the Dec family.
We hope that 2008 was a good year for you.
Congratulations on purchasing natural stone countertops
from All Granite. Your business is truly appreciated!

To make your Holidays even better, we thought we'd give
you a chance to win a year's supply of Granite Cleaner! So
just fill out the short survey on the right and cross your Holiday Giveaway
fingers! We will contact the winner in the first week of
2009. Enter to win a year's supply of granite

Leads
cleaner!
If you don't trust the old lady luck, you can guarantee
yourself a whole case of Granite Cleaner by referring us to First Name Joe
your friends, family and co-workers. If they purchase
Last Name
granite countertops from us and mention your name, Dec
you'll get this incredible prize delivered to your doorstep. Address 608 Lenox Avenue

Again, we wish You a healthy and prosperous New Year! City Westfield

State New Jersey

Zip Code 07090

Phone

Email

Which aspect of the purchasing process was the most
important to you?
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Which area of service do you think we need to
improve?

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Features & Benefits

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Features & Benefits

Relevant Messaging

Improved Response Rate

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Relevant Messaging


Real-Time Tracking

Features & Benefits

Relevant Messaging


Real-Time Tracking

Prospect Engagement

Features & Benefits

Relevant Messaging


Real-Time Tracking

Prospect Engagement

Complete Multi-Channel Integration

Features & Benefits

Relevant Messaging


Real-Time Tracking

Prospect Engagement

Complete Multi-Channel Integration

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Editor's Notes