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Tech companies took the advantage on traditional companies
After digital revolution comes the customer value era.
200s
Performance
grading of royal
family members
(China)
1800s
Daily performance of
employees (Scotland
manufactures)
1200s
First follow-up of
margins (Venice
merchants)
1930s
ROI & apparition of the
first dashboards
(France)
1990s
The Balanced Scorecard
evaluates financial & non-
financial performance
(US)
1910s
Taylorism introduces
the calculation of time
per movement (US
workers)
2015s
Digital revolution brings
out new customer-centric
players questioning
traditional KPIs
2018-2019
Amazon, the “customer
company”, is valued $1 trn
Customer approach
expands to take into
account all stakeholders
1970s
EBITDA is
introduced to
highlight cash flow
capacities (US)
2000s
Introduction of
ARPU
(Telecoms)
Productivity era
Stakeholder era
Finance era Customer era

Tech companies took the advantage on traditional companies
After digital revolution comes the customer value era.
200s
Performance
grading of royal
family members
(China)
1800s
Daily performance of
employees (Scotland
manufactures)
1200s
First follow-up of
margins (Venice
merchants)
1930s
ROI & apparition of the
first dashboards
(France)
1990s
The Balanced Scorecard
evaluates financial & non-
financial performance
(US)
1910s
Taylorism introduces
the calculation of time
per movement (US
workers)
2015s
Digital revolution brings
out new customer-centric
players questioning
traditional KPIs
2018-2019
Amazon, the “customer
company”, is valued $1 trn
Customer approach
expands to take into
account all stakeholders
1970s
EBITDA is
introduced to
highlight cash flow
capacities (US)
2000s
Introduction of
ARPU
(Telecoms)
Productivity era
Stakeholder era
Finance era Customer era

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