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Why you need a Developer
Relations team for your API
Anna Tsolakou
APIdays Singapore
19 August 2020
Anna Tsolakou
Developer Advocate at
Amadeus for Developers
AnnaTsolakou
tsolakoua
2
Market Today
3
Many quality
APIs per industry
Great technology
& services
Many more
expectations
Developer tools,
tutorial...
What is a Developer Relations Team
4
You’ve heard about
_Developer Evangelists
_Developer Advocates
_Technical Ambassadors...
The DevRel team is all about
5
Understanding
developers
How they feel about
your product?
----
What they build and
how to ...
Why DevRel team
6
Developer experience
Awareness, adoption & engagement
Developer community
Integrate easily & efficiently t...
1. Developer Experience
SDKs
Documentation & Guides
Demo apps
Customer support
SDK
8
Developers expect
_Reduced technical complexity
_API access in their own environment
_Simple Authorization
_Error ha...
SDKs
Experiment with a senior developer
9
Documentation & Guides
10
Documentation
_API reference & overview
_Consistency & clarity
_Room for improvement
#Your custo...
Since DevRel started growing
11
Demo apps
12
WHY
_Inspire & give ideas
_Reduce onboarding
_Promote APIs
HOW
_Think of a use case
_Include new APIs
_Publis...
Demo apps built
13
How safe is the location of my hotel
and what attractions can I visit?
AI-powered flight search
Technical & functional
DevRel expertise in APIs and
industry
Feedback source
Collecting market trends
Customer ideas &
str...
2. Developer Community
Engagement
2019 metrics
Online developer community
Hackathons
Awareness
Diverse user profiles
Great source of feedback
Conferences & meetups
Knowledge sharing
Leads to networ...
21
Conferences & events
Out of
6
Hackathons
2
Organised by us
17
Talks on Stage
6k+
Audience reached
17
Only in 2019
Online Developer Community
Activities
_Support hours
_Networking hours
_Tech news sharing
Since the 1st week
_Many interac...
3. Feedback
Collect Feedback
Share Feedback
Customer support
channels
Emails, Twitter, GitHub,
Stackoverflow, Linkedin
Events
Hackathons, Conferences,
Local meetups
Su...
Share Feedback
21
_Invest in a tool to
consolidate feedback
_Add feedback & user
_Share with internal teams
_Prioritise fe...
We talked about
SDKs
Docs & guides
Demo apps
Customer
support
Hackathons
& events
Online dev
community
Share
& collect
22
...
Happy community
Developers who love your
product and talk about it
Reduce onboarding
Successful customers
Their success is...
Does anyone have any questions?
https://twitter.com/AnnaTsolakou
developers.amadeus.com
24
Thank you
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apidays LIVE Singapore - Why you need a Developer Relations team for your API by Anna Tsolakou

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Why you need a Developer Relations team for your API
Anna Tsolakou, Developer Advocate at Amadeus

Veröffentlicht in: Technologie
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apidays LIVE Singapore - Why you need a Developer Relations team for your API by Anna Tsolakou

  1. 1. Why you need a Developer Relations team for your API Anna Tsolakou APIdays Singapore 19 August 2020
  2. 2. Anna Tsolakou Developer Advocate at Amadeus for Developers AnnaTsolakou tsolakoua 2
  3. 3. Market Today 3 Many quality APIs per industry Great technology & services Many more expectations Developer tools, tutorials, community How to succeed? This is where the DevRel team fits
  4. 4. What is a Developer Relations Team 4 You’ve heard about _Developer Evangelists _Developer Advocates _Technical Ambassadors _Technical Writer A lot of debate Who really belongs to DevRel? Truth is it’s all DevRel Diversity with different skills & tech backgrounds
  5. 5. The DevRel team is all about 5 Understanding developers How they feel about your product? ---- What they build and how to succeed Filling the gap API <> developers Raises customer voice internally ---- The public face of your API Wearing different hats Involved in many different tasks ---- Adapt quickly to changes
  6. 6. Why DevRel team 6 Developer experience Awareness, adoption & engagement Developer community Integrate easily & efficiently the APIs Build an attractive product roadmap Feedback process 1 2 3
  7. 7. 1. Developer Experience SDKs Documentation & Guides Demo apps Customer support
  8. 8. SDK 8 Developers expect _Reduced technical complexity _API access in their own environment _Simple Authorization _Error handling What are software development kits (SDKs) Developer libraries containing the tools and documentation to build applications for a specific programming environment.
  9. 9. SDKs Experiment with a senior developer 9
  10. 10. Documentation & Guides 10 Documentation _API reference & overview _Consistency & clarity _Room for improvement #Your customers Wide variety of experience and industry knowledge Guides _Functional & tech guides _Video tutorials _Educational content
  11. 11. Since DevRel started growing 11
  12. 12. Demo apps 12 WHY _Inspire & give ideas _Reduce onboarding _Promote APIs HOW _Think of a use case _Include new APIs _Publish the code FOR WHO _Early stage startups _Potential customers _Hackathons & students
  13. 13. Demo apps built 13 How safe is the location of my hotel and what attractions can I visit? AI-powered flight search
  14. 14. Technical & functional DevRel expertise in APIs and industry Feedback source Collecting market trends Customer ideas & struggles Multiple channels Not only support email, but GitHub, Twitter, Stack Overflow + 14 Customer Support API health monitoring Identify bugs before users
  15. 15. 2. Developer Community Engagement 2019 metrics Online developer community
  16. 16. Hackathons Awareness Diverse user profiles Great source of feedback Conferences & meetups Knowledge sharing Leads to networking and feedback collection Online developer community Single place for all users Support & networking Embrace Open-source More active users, trust and contributions 16 Engage with the community Online Online Online OnlineOffline Offline
  17. 17. 21 Conferences & events Out of 6 Hackathons 2 Organised by us 17 Talks on Stage 6k+ Audience reached 17 Only in 2019
  18. 18. Online Developer Community Activities _Support hours _Networking hours _Tech news sharing Since the 1st week _Many interactions _1 SDK contributor _1 OS project _1 blog article 18
  19. 19. 3. Feedback Collect Feedback Share Feedback
  20. 20. Customer support channels Emails, Twitter, GitHub, Stackoverflow, Linkedin Events Hackathons, Conferences, Local meetups Survey For specific feedback Online developer community 20 Collect Feedback
  21. 21. Share Feedback 21 _Invest in a tool to consolidate feedback _Add feedback & user _Share with internal teams _Prioritise feedback _Get back to user when a feedback is implemented
  22. 22. We talked about SDKs Docs & guides Demo apps Customer support Hackathons & events Online dev community Share & collect 22 Developer Experience Feedback Developer Community
  23. 23. Happy community Developers who love your product and talk about it Reduce onboarding Successful customers Their success is your success Big player in the market 23 Payoff based in our experience
  24. 24. Does anyone have any questions? https://twitter.com/AnnaTsolakou developers.amadeus.com 24 Thank you

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