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Create a Top Notch Executive Summary

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Create a Top Notch Executive Summary

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"Discover why an impactful executive summary can make or break the success of your business plan. Learn key components and tips for crafting a compelling overview that will grab the attention of investors and stakeholders, and set your business up for success

"Discover why an impactful executive summary can make or break the success of your business plan. Learn key components and tips for crafting a compelling overview that will grab the attention of investors and stakeholders, and set your business up for success

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Create a Top Notch Executive Summary

  1. 1. Business Plan Content I N T H I S S E C T I O N W E W I L L B E R E V I E W I N G B U S I N E S S P L A N E L E M E N T S I N D E TA I L
  2. 2. • One of the shortest sections of the business plan but the one that will spend the most time working on. Whether your business plan is five or 30 pages, an executive summary must recap all the material that follows in only two pages. • The reason this section gets so much attention is that it might be the only element the reader looks at when making a decision to go forward or stop. The ultimate “elevator pitch”
  3. 3. Why the Executive Summary is the most important part of your plan • Clearly and concisely present my business idea so a reader can fully understand it and its potential. • Have an upbeat and enthusiastic tone as if I am on stage promoting my elevator pitch?
  4. 4. Topics Covered At the very beginning of the executive summary, describe your business and the customer problem being uniquely solved
  5. 5. Charts or Text Only? In general Charts and graphs do make it more interesting, however, ask your audience what style they like
  6. 6. Remember • While the executive summary appears first in the business plan, it should be written last since it is the summary. • A business plan is developed from the bottom up, so you need to work out all the details before you can write the summary.
  7. 7. Topics Covered At the very beginning of the executive summary, describe your business and the customer problem being uniquely solved In the marketing paragraphs, note the size of the market, sales forecast, demographics of your potential customers and competition, and your competitive advantages. In the operations/staffing/management paragraphs, demonstrate management’s leadership and industry experience, along with a few key details about the location, staffing, and operations. The financial paragraphs should include a clear statement of how much is needed to start the business, and of this sum, how much you will be investing versus the amount being sought from the funder.
  8. 8. Key Lessons • First impressions are important, so the executive summary should have an enthusiastic tone, and be concise, professional, and complete. • In two pages, it should be a summary of everything that follows— all key messages and issues should be addressed.
  9. 9. It’s your turn Does my executive summary… • Summarize the full plan, and • is it consistent with all the information that follows? • Clearly and concisely present my business idea • Have an upbeat and enthusiastic tone as if I am on stage
  10. 10. Additional tips Keep the executive summary to one or two pages at most. Use simple language and avoid jargon. Highlight the unique selling points of your business. Show how your business will make money. Be clear about the funding you are seeking. Use charts and graphs if they help to illustrate your point.
  11. 11. Next Session P R E S E N T Y O U R G E N E R A L C O M PA N Y D E S C R I P T I O N .

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