1. Karachi Public School
Social studies
Unit 2: Media
Class: IV
Prepared by: MS. ANAM TANOLI
Topic to be discussed:
o What is Media?
o What are the types of Media?
o Advertisement
2. What is MEDIA?
Media are the communication outlets or tools
used to store and deliver information or data.
The term refers to components of the mass
media communications industry, such as print
media, publishing, the news media,
photography, cinema, broadcasting, and
advertising
Communication channels through which news, entertainment,
education, data, or promotional messages are disseminated.
Media includes every broadcasting and narrowcasting medium
such as newspapers, magazines, TV, radio, billboards, direct
mail, telephone, fax, and internet. Media is the plural of medium
and can take a plural or singular verb, depending on the sense
intended.
3.
4. PRINT MEDIA
Newspaper is a power house of information. It
contains news from the world of politics. It makes the
general public aware about what 's going on around
the world. Technically, a newspaper is a
periodical publication which is usually issued on
daily or weekly basis
5. A magazine is a
publication with a paper
cover which is issued
regularly, usually every
week or every month, and
which contains articles,
stories, photographs, and
advertisements. Her face
is on the cover of a dozen
or more magazines. ...
In an automatic gun,
the magazine is the part
that contains the bullets.
8. Meaning
a theatre where films
are shown for public
entertainment.
Definition:
Cinema, or motion
picture, is the art of
moving images; a
visual medium that
tells stories and
exposes reality.
9. INTERNET
Meaning
a global computer network providing a variety
of information and communication facilities,
consisting of interconnected networks using
standardized communication protocols.
Definition
The Internet, sometimes called
simply "the Net," is a worldwide
system of computer networks -- a
network of networks in which users at
any one computer can, if they have permission,
get information from any other computer (and
sometimes talk directly to users at other
computers)
10. MOBILE
Meaning
A telephone with access to a cellular radio
system so it can be used over a wide area,
without a physical connection to a
Definition
A mobile phone is a
wireless handheld device
that allows users to make
and receive calls and to send
text messages, among other
features. .A mobile phone may also be known as
a cellular phone or simply a cell phone
11.
12. Meaning
The transmission and reception of electromagnetic
waves of radio frequency, especially those carrying
sound messages.
Radio is a way to send electromagnetic signals
over a long distance, to deliver information from
one place to another. Radio signals can be used to
lock and unlock the doors in a car from a distance.
Sound can be sent by radio, sometimes through
Frequency Modulation (FM) or Amplitude
Modulation (AM).
13. Meaning
A system for converting visual images (with sound) into electrical
signals, transmitting them by radio or other means, and displaying
them electronically on a screen“the days before television"
Definition:
Television is a system for transmitting visual
images and sound that are reproduced on
screens, chiefly used to broadcast programs
for entertainment, information, and education.
The television set has become a commonplace
in many households, businesses, and
institutions.
14. Meaning:
a film or television or radio programmed that provides a
factual report on a particular subject.
Definition:
A documentary film is a non-fictional, motion
picture intended to "document reality,
primarily for the purposes of instruction,
education, or maintaining a historical record"
15.
16. "
'Smoking is injurious to health',
For this reason, all cigarette advertisements should be
banned.
Television advertisements are one of the most
solid reasons of initiating smoking among young
people. To catch the eye of more people,
advertisement companies put all their best efforts
to make it more attractive,
